Posts Tagged ‘materials’
“Hard times arouse an instinctive desire for authenticity”*…
… but that authenticity can be hard to find…
In 2016, US retailer Target severed ties with textile manufacturer Welspun India after discovering that 750,000 sheets and pillowcases labelled Egyptian cotton were not 100% Egyptian after all.
Egypt has long been known for producing long- and extra-long-staple cotton, a variety of the crop with especially long threads that results in softer and more durable fabric – so products labelled Egyptian typically command a higher price. But the year after the Welspun incident, the Cotton Egypt Association estimated that 90% of global supplies of Egyptian cotton in 2016 were fake.
Egyptian cotton is not the only fabric that has fallen foul of mislabelling in recent years. In 2020, the Global Organic Textile Standard (Gots) said that 20,000 tonnes of Indian cotton had been incorrectly certified as organic – around a sixth of the country’s total production. In 2017, a Vietnamese silk brand admitted that half of its silk actually came from China. And in 2018, several British retailers had to withdraw “faux” fur products that turned out to be the real thing.
From choosing an organic cotton T-shirt to buying trainers made out of recycled plastic bottles, many of us opt to pay more in the hope that our purchase will be better quality, or help people or the planet. However, as the Welspun incident and others have shown, when it comes to textiles, we’re not always getting what we think we’ve paid for…
How can we tell if the clothes in our wardrobes really are what they claim to be? “Why fabric fraud is so easy to hide,” from @BBC_Future.
* Coco Chanel
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As we root around for the real, we might recall that it was on this date in 1938 that Howard Hawks’ comedy Bringing Up Baby premiered at the Golden Gate Theater in San Francisco. Featuring Cary Grant, Katherine Hepburn, and a leopard, the film earned good reviews but suffered at the box office. Indeed, Hepburn’s career fell into a slump– she was one of a group of actors labeled as “box office poison” by the Independent Theatre Owners of America– that she broke with The Philadelphia Story (again with Grant) in 1940.
As for Bringing Up Baby, the film did well when re-released in the 1940s, and grew further in popularity when it began to be shown on television in the 1950s. Today it is recognized as the authentic screwball classic that it is; it sits at 94% on Rotten Tomatoes, and ranks among “Top 100” on lists from the American Film Institute and the National Society of Film Critics.
“Every decently-made object… is not just a piece of ‘stuff’ but a physical embodiment of human energy, testimony to the magical ability of our species to take raw materials and turn them into things of use, value and beauty”*…
Indeed, as the Materials Library of the Institute for Making at UCL brilliantly demonstrates, that’s often true of the materials themselves…
The Materials Library is a collection of some of the most wondrous materials on earth, gathered from sheds, labs, grottoes and repositories around the world. It is a resource, laboratory, studio, and playground for the curious and material-minded to conduct hands-on research through truly interdisciplinary inquiry and innovation. The collection is accessible to Institute of Making members day to day, and to the public at Materials Library Discovery sessions.
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As we celebrate stuff, we might spare a thought for Addison Emery Verrill; he died on this date in 1926. An invertebrate zoologist, museum curator, and university professor, he is best remembered as curator of zoology at the Peabody Museum of Natural History at Yale University, where he developed one of the largest, most valuable zoological collections in the U.S.
Verill trained under Louis Agassiz at Harvard; then, at age 25, became Yale University’s first professor of Zoology. His lifelong devotion to taxonomic research yielded the development of extensive collections at Yale in a wide variety of taxa. From 1871-87, while he was in charge of scientific explorations by the U.S. Commission of Fish and Fisheries, Verrill found and described hundreds of new marine specimens. His expeditions took him to the Atlantic and Pacific coasts of North America and to Hawaii and Central America. He published more than 350 papers and monographs, including descriptions of more than a thousand species of animals in virtually every major taxon. His breadth of interests included parasitology, mineralogy and botany.
“Tossing away a piece of paper is clearly taboo”*…
Today, in an age of computers, smartphones and e-books, you could be forgiven for predicting the demise of this ancient wonder material. But though there has been a small decline in the demand for so-called “graphic paper”, like newspapers and books, the paper industry is booming.
The world currently uses around 400 million tonnes of paper per year. And from money to cardboard boxes, to receipts, coffee cups, stick-on notes, baking paper, egg cartons, birthday cards, straws, wrapping paper, and, of course, papier-mâché, it’s hard to imagine modern life without it. We might be edging towards a cashless society, but the paperless society, as the American librarian Jesse Shera famously put it, “is about as plausible as the paperless bathroom”.
In fact, demand for paper is growing all over the world, and as we turn our backs on single-use plastic, paper is one of the main contenders to take its place. The last few years has seen numerous retailers announce that they are switching to paper bags, while paper-based chocolate wrappers, ready-meal trays and water bottles have also started to emerge.
In Canada, the government recently approved a ban on certain plastic items, while the EU has pledged to eradicate some of the most notorious by 2021. Some Indian states have gone further, ditching single-use plastic altogether. Many businesses have already announced that they will be replacing throw-away plastic items with paper versions.
But how sustainable is paper really? And what can be done to reduce its environmental impact?…
[Consider, among other factors, like deforestation…]
Almost every phase of paper manufacturing involves water. Scaled up to the magnitude of the industry today, a vast amount is required. To make just a single A4 sheet, you need between two and 13 litres. In China, which remains one of the leading players in the paper trade, the industry sucked up 3.35 billion tonnes (roughly three trillion litres) in 2014 – enough for about 37 billion baths.
After the pulping and bleaching is over, paper mills end up with water containing a cocktail of organic compounds, alkalis and bleach, which must be treated so that it can be disposed of safely. This can be a huge technical challenge, and some paper mills simply discharge the effluent straight into the local water supply, where it’s acutely toxic to fish and other wildlife – even at concentrations of just 2%…
For better and/or worse: “How paper is making a comeback.”
* The Diary of a Young Girl
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As we muse on materials, we might recall that it was on this date in 1814 that London suffered “The Great Beer Flood Disaster” when the metal bands on an immense vat at Meux’s Horse Shoe Brewery snapped, releasing a tidal wave of 3,555 barrels of Porter (571 tons– more than 1 million pints), which swept away the brewery walls, flooded nearby basements, and collapsed several adjacent tenements. While there were reports of over twenty fatalities resulting from poisoning by the porter fumes or alcohol coma, it appears that the death toll was 8, and those from the destruction caused by the huge wave of beer in the structures surrounding the brewery.
(The U.S. had its own vat mishap in 1919, when a Boston molasses plant suffered similarly-burst bands, creating a heavy wave of molasses moving at a speed of an estimated 35 mph; it killed 21 and injured 150.)

Meux’s Horse Shoe Brewery
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