Posts Tagged ‘Internet’
“The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood”*…
Nokia was dominant in mobile phone sales from 1998 to around 2010. Nokia’s slogan:
Connecting people.It was amazing to connect with people in the late 90s/early 2000s. I don’t think we were lonely exactly. But maybe meeting people was somewhere between an opportunity, something novel, and, yes, a need – suddenly it was possible to find the right person, or the right community.
So, the zeitgeist of the early 2000s.
I ran across a previous zeitgeist in an article about Choose Your Own Adventure books. They appeared and became massively popular at the same time as text adventure computer games, but neither inspired the invention of the other. How?
The real answer may lie far deeper in the cultural subconscious… in the zeitgeist of the 1980s.
1980s: you.
2000s: connection.
2020s: ?
Zeitgeists don’t lead and zeitgeists don’t follow.
I think when we spot some kind of macro trend in establishment consumer ads, it’s never going to be about presenting people with something entirely new. To resonate, it has to be familiar – the trajectory that the consumer is already on – but it also has to scratch an itch. The brand wants to be a helpful fellow traveller, if you like.
I wonder what the zeitgeist of the 2020s will be, or is already maybe. What deep human need will be simultaneously a comfort and an aspiration? There should be hints of it in popular culture already. (If I knew how to put my finger on it, I’d be an ad planner.)
If I had to guess then it would be something about belonging.
There was a hint of this in Reddit’s 5 second Super Bowl commercial which went hard on one their communities, r/WallStreetBets, ganging up to bring down hedge funds. Then we’ve got a couple of generations now who grew up with the idea of fandoms, and of course conspiracy theories like QAnon too. If you squint, you can kind of see this in the way Tesla operates: it’s a consumer brand but it’s also a passionate, combative cause.
Belonging to a tribe is about identity and strength, it’s solace and empowerment all at once. And also knowledge, certainty, and trust in an era of complexity, disinfo, and hidden agendas.
Given that backdrop, it’s maybe unsurprising that the trend in software is towards Discord servers and other virtual private neighbourhoods. But how else will this appear? And is it just the beginnings of something else, something bigger?
“1980s (you), 2000s (connection). What’s the 2020s zeitgeist?” From Matt Webb (@genmon)
* Marshall McLuhan
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As we double down on diversity, we might send well-connected birthday greetings to Joseph Carl Robnett Licklider; he was born on this date in 1015. Better known as “J.C,R.” or “Lick,” he was a prominent figure in the development of computing and computer science. He was especially impactful Considered the “Johnny Appleseed” of computing, he planted many of the seeds of computing in the digital age– escpecially via his idea of a universal computer network to easily transfer and retrieve information which his successors developed into the internet.
Robert Taylor, founder of Xerox PARC‘s Computer Science Laboratory and Digital Equipment Corporation‘s Systems Research Center, noted that “most of the significant advances in computer technology—including the work that my group did at Xerox PARC—were simply extrapolations of Lick’s vision. They were not really new visions of their own. So he was really the father of it all.”
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”*…
In the U.S., more than $250 billion a year is spent on advertising; globally, the figure is more than half a trillion dollars. So, it would seem there’s a basic question worth asking: does all that advertising actually work? The ad industry swears by its efficacy — but a massive new study tells a different story…
Have you ever been puzzled by something that’s supposed to be true, but you didn’t quite believe it — and you didn’t have the evidence to challenge it? But then, one day, the evidence appears! Today is that day. From Freakonomics (@Freakonomics), “Does Advertising Actually Work?“
The link above is to Part One, which focuses on television advertising; for a look at the new sheriff in town, digital advertising, see Part Two.
* John Wanamaker, pioneer of the modern department store and gifted merchant and marketer who helped define the modern consumer era
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As we ponder persuasion, we might note that, history would suggest that some advertising has worked even better than expected; case in point: on this date in 1959 the Barbie doll was introduced (at the American Toy Fair in New York). Ruth Handler (co-founder, with her husband, of Mattel), created Barbie as an “aspirational” (i.e., grown up) alternative to baby dolls. She adapted Barbie from a German doll, Lilli, which was based on a German cartoon strip– and which was sold as a “racy” item, primary to men in tobacco stores… Amped via Mattel’s sponsorship of The Mickey Mouse Club (Mattel was the first toy company to use television advertising), the figurine was a huge smash…and was followed by Midge, Skipper, and– enfranchising a set of men perhaps beyond those who felt bereft when Lilli became Barbie– Ken.
“As for memes, the word ‘meme’ is a cliche, which is to say it’s already a meme”*…
(Roughly) Daily began nearly two decades ago as a (roughly daily) email to friends. One of the earliest “editions” featured a then-current video (and the myriad reactions to and appropriations of it)…
As the Internet began crystallizing into its modern form—one that now arguably buttresses society as we know it—its anthropology of common language and references matured at a strange rate. But between the simple initialisms that emerged by the ’90s (ROFL!) and the modern world’s ecosystem of easily shared multimedia, a patchwork connection of users and sites had to figure out how to establish a base of shared references.
In some ways, the Internet as we know it really began… 20 years ago [this week], when a three-word phrase blew up: “All Your Base.”
On that day, a robo-voiced music video went live at Newgrounds.com, one of the Internet’s earliest and longest-lasting dumping grounds of Flash multimedia content, and went on to become one of the most beloved Internet videos of the 21st century. Though Flash support has since been scrapped across the entire Web-browsing ecosystem, Newgrounds continues to host the original video in a safe Flash emulator, if you’d like to see it as originally built instead of flipping through dozens of YouTube rips.
In an online world where users were previously drawn to the likes of the Hamster Dance, exactly how the heck did this absurdity become one of the Internet’s first bona fide memes?
One possible reason is that the “All Your Base Are Belong To Us” video appealed to the early Internet’s savviest users, since it was sourced from an unpopular ’90s video game. Zero Wing launched on the Sega Genesis in 1992… Across the earliest post-BBS Internet, underappreciated 8-bit and 16-bit games changed hands at a crazy rate thanks to small file sizes and 56K modems—and if you were an early Internet user, you were likely a target audience for activities like emulating a Sega Genesis on a Pentium II-powered PC.
That was the first step to exposing the world to Zero Wing‘s inadvertently hilarious text, translated from Japanese to English by an apparent amateur. Classic Japanese games are littered with crappy translations, and even mega-successful publishers like Nintendo are guilty of letting bad phrases slip into otherwise classic games. But Zero Wing soundly trounced other examples of wacky mistranslations thanks to its dramatic opening sequence pitting the generic “CAPTAIN” against a half-robot, half-demon creature in a robe named “CATS.”
Its wackiness circulated on the early Internet as a tiny GIF, with each of its silly phrases (“How are you gentlemen!!”, “Somebody set up us the bomb”) pulling significant weight in terms of weirdly placed clauses and missing punctuation. Early Internet communities poked fun at the sequence by creating and sharing gag images that had the silly text inserted in various ways. But it wasn’t until the February 2001 video, as uploaded by a user who went by “Bad-CRC,” that the meme’s appeal began to truly explode. The video presents the original Sega Genesis graphics, dubbed over with monotone, machine-generated speech reading each phrase. “You are on your way to destruction” in this voice is delightfully silly stuff…
Newgrounds was one of many dumping grounds for Flash animations, making it easier for friends to share links not only to videos but also free online games—usually in ways that school computer labs didn’t necessarily block, which led kids to devour and share their favorites when teachers weren’t carefully watching students’ screens. And in the case of “All Your Base,” its general lack of vulgarity made it easier to reach kids without drawing parental ire. This wasn’t like the early ’90s Congressional hearings against violent and sexual video games. It was just… weird.
And, gosh, it still is. Yes, this video’s 20th anniversary will likely make you feel old as dirt [indeed it does], but that doesn’t mean the video itself aged badly. There’s still something timeless about both the wackiness and innocence of so many early-Internet pioneers sending up a badly translated game. And in an age where widely disseminated memes so often descend into cruelty or shock value, it’s nice to look back at an age when memes were merely quite stupid.
Back in the day, memes didn’t benefit from centralized services like YouTube and Twitter: “An anniversary for great justice: Remembering “All Your Base” 20 years later.”
See also: “All Your Base Are Belong To Us has turned 20.”
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As we watch time fly, we might recall that it was on this date in 1986 that the Soviet Union launched the base unit of the Mir Space Station into orbit. Mir was the first modular space station; it was systematically expanded from 1986 to 1996. And while it was slated to last five years, it operated for fifteen– outliving the Soviet Union– after which it was replaced by the International Space Station.
(We might also note that it was on this date in 1962 that John Glenn, in Friendship 7, became the first American to orbit the earth. Yuri Gagarin had become the first person to accomplish this feat when he orbited the Earth in a Soviet Vostok spacecraft on April 12, 1961.)
“Success is stumbling from failure to failure with no loss of enthusiasm”*…
Killed by Google is the Google graveyard; a free and open source list of discontinued Google services, products, devices, and apps. We aim to be a source of factual information about the history surrounding Google’s dead projects.
Contributors from around the world help compile, research, and maintain the information about dying and dead Google products. You can join the discussion on GitHub, or follow us on Twitter. A project by Cody Ogden.
206 projects, and counting– some have been supplanted by newer Google services; some, outmatched by competitors; and some… well, maybe just not such good ideas to begin with: “Killed By Google.”
* Winston Churchill
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As we obsess over obsolescence, we might recall that it was on this date in 1995 that The Media Lab at the Massachusetts Institute of Technology chronicled the World Wide Web in its A Day in the Life of Cyberspace project.
To celebrate its 10th anniversary, the Media Lab had invited submissions for the days leading up to October 10, 1995, on a variety of issues related to technology and the Internet, including privacy, expression, age, wealth, faith, body, place, languages, and the environment. Then on October 10, a team at MIT collected, edited, and published the contributions to “create a mosaic of life at the dawn of the digital revolution that is transforming our planet.”
“The Net is the new underlying infrastructure for civilization itself”*…
Most governments have traditionally argued that there are certain critical societal assets that should be built, managed, and controlled by public entities — think streets, airports, fire fighting, parks, policing, tunnels, an army. (And in just about every rich country except this one, access to and/or the provision of health care.) The choice to have, say, a city-owned park reflects two key facts: first, a civic judgment that having green outdoor spaces is important to the city; and second, that free parks open to all are unlikely to be produced by private companies driven by a motive for profit.
When it comes to the Internet we all live on, huge swaths of it are owned, controlled, and operated by private companies — companies like Facebook, Google, Amazon, Apple, Microsoft, and Twitter. In many cases, those companies’ public impacts aren’t in any significant conflict with their private motivations for profit. But in some cases… they are. Is there room for a public infrastructure that can offer an alternative to (or reduce the harm done by) those tech giants?
A diagnosis of the issue with a set of proposed remedies: “Public infrastructure isn’t just bridges and water mains: Here’s an argument for extending the concept to digital spaces.”
This article is based on a piece by Ethan Zuckerman, written for the Knight First Amendment Institute at Columbia, in which he lays out what he calls the case for digital public infrastructure. (He also published a summary of it here.)
Pair with this consideration of another piece of our political/social/economic “infrastructure,” corporate law, and its effects– contract, property, collateral, trust, corporate, and bankruptcy law, an “empire of law”: “How ‘Big Law’ Makes Big Money.”
* Doc Searles
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As we contemplate the commons, we might recall that it was on this date in 1865 that the U.S. government dismantled a monstrous piece of “infrastructure” when Congress passed the Thirteenth Amendment to the United States Constitution and submitted it to the states for ratification.
The amendment abolished slavery with the declaration: “Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction.”
Thomas Nast’s engraving, “Emancipation,” 1865
