(Roughly) Daily

Posts Tagged ‘design


The wharves of Manhattan, 1851: “There now is your insular city of the Manhattoes, belted round by wharves
as Indian isles by coral reefs.”

I first encountered the work of Peter Gorman via his glorious book Barely Maps (a gift from friend MK). Early in the pandemic, Peter picked up Moby Dick

I read Moby-Dick in April 2020. For weeks afterward, I couldn’t stop thinking about it. I started making maps and diagrams as a way to figure it out.

Moby-Dick is infamous for its digressions. Throughout the book, the narrator disrupts the plot with contemplations, calculations, and categorizations. He ruminates on the White Whale, and the ocean, and human psychology, and the night sky, and how it all relates back to the mystery of the unknown. His narration feels like a twisting- turning struggle to explain everything.

Reading Moby-Dick actually made me feel like that—like I’d mentally absorbed its spin-cycle style. I developed a case of “Kaleidoscope Brain.” The maps I was making were obsessive and encyclopedic. They were newer and weirder and they digressed beyond straightforward geography…

Ocean currents, February- U.K. Admiralty Navigation Manual, Volume 1: “There is, one knows not what sweet mystery about this sea, whose
gently awful stirrings seem to speak of some hidden soul beneath.”

Moby Dick, mapped and charted: Kaleidoscope Brain, from @barelymaps. It’s a free pdf download, though one has the opportunity– well-taken– to become a Patreon sponsor.

* Headline in New York Day Book, September 8, 1852


As we wonder about white whales, we might recall that it was on this date in 2008 that the Large Hadron Collider at CERN was first powered up. The world’s largest and highest-energy particle collider, it is devoted to searching for the new particles predicted by supersymmetry theories, and to exploring other unresolved questions in particle physics (e.g. the Higgs boson)… that’s to say, to mapping and charting existence.

A section of the LHC


A “map” of a proton-proton collision inside the Large Hadron Collider that has characteristics of a Higgs decaying into two bottom quarks.


“Of course I’d like to get beyond the concrete. But it’s really difficult. Very difficult.”*…

Felix Salmon is fascinated by concrete…

Greetings from my apartment in the most beautiful Brutalist tower in New York City (sorry not sorry, I.M. Pei.) My bookshelf contains such works as “Concrete,” “Concrete Concept” and “Toward a Concrete Utopia;” on my desk is “Concrete Planet.” Tl;dr: I’m a lover of concrete, not a hater. But… it’s still very problematic. And, as you’re about to find out, much more expensive than architects and contractors might have you believe…

He goes on, in his “Capital” column for Axios, to explain…

Concrete construction no longer lasts thousands of years, like the Pantheon in Rome. Instead, its lifespan is roughly 50-100 years, thanks to the way in which modern concrete is reinforced.

That means a multi-trillion-dollar bill is coming due right around now, in the form of concrete construction that needs noisy, dirty, expensive repair. 

Why it matters: The collapse of a residential tower in Surfside, Florida is a stark reminder of how catastrophically concrete can fail. Just as the collapse of the Morandi Bridge in Genoa caused Italy to start paying much more attention to remedial infrastructure projects, the Surfside tragedy might help focus America on the urgent need to fix buildings that are nearing the end of their initial lifespan.

The big picture: As Robert Courland explains in “Concrete Planet,” modern concrete is poured around steel rebar, which gives it tensile strength. But tiny cracks — found in all concrete — cause water to start rusting the steel, which then expands, cracking the concrete. 

Photos of the Surfside basement taken before the collapse show steel rebar breaking all the way through the concrete to the point at which it is fully exposed to the salty and humid Florida air.

By the numbers: One of the most famous concrete buildings in America, Frank Lloyd Wright’s Fallingwater, cost $155,000 to build in 1936 — about $2 million in 2001 dollars. The cost of repairs in 2001 came to $11.5 million.

Similarly, repairs to Wright’s concrete Unity Temple are estimated at roughly 20 times the original construction costs, even after adjusting for inflation. 

How it works: Once rebar starts corroding, the standard fix involves jackhammering the concrete to expose the steel, brushing the steel to remove the rust, reinforcing the rebar as necessary, and then covering it all back up again with carefully color-matched new concrete. 

That labor-intensive extreme noise and dust is actually the green, environmentally sensitive solution. The only alternative is demolition and replacement with an entirely new building — something that involves a much greater carbon footprint.

Between the lines: Because concrete fails from the inside out, damage can be hard to detect. And because concrete looksso solid and impregnable, necessary maintenance is often skipped, causing massive bills later on.

Local governments are in charge of ensuring building safety, but their willingness and ability to do so varies widely. The owners and residents of concrete buildings often try very hard not to think about corrosion, just because the costs of fixing it are so enormous.

The bottom line: The amount of money needed to fix existing infrastructure (nearly all of which is concrete, in one way or another) stands at roughly $6 trillion, according to the American Society of Civil Engineers. That number does not include homes, offices and other private buildings.

If you live in a concrete building that’s more than 40 or 50 years old, it’s an extremely good idea to check carefully on just how well it’s been maintained, lest you find yourself with an unexpected seven-figure repair bill — or worse. 

Go deeper: WLRN’s Danny Rivero clearly explains the collective action problems involved in persuading condo owners to pay for expensive repairs.

The tragedy in Surfside is just one indication that “America’s trillion-dollar concrete bill is coming due,” as @felixsalmon explains.


As we muse on maintenance, we might spare a thought for Angelo Mangiarotti; he died on this date in 2012. An architect and designer, he made an early career stop in Chicago as a visiting professor for the Illinois Institute of Technology, during which met Frank Lloyd WrightWalter GropiusLudwig Mies van der Rohe and Konrad Wachsmann. While Mangiarotti learned from them an appreciation of materials (perhaps especially concrete) and industrial process for buildings and design production– on both of which he built– he is perhaps best remembered for his insistence, borne out in his work, on “never forgetting the real needs of users.”


“Everyone should be able to do one card trick, tell two jokes, and recite three poems, in case they are ever trapped in an elevator”*…

Two things make tall buildings possible: the steel frame and the safety elevator. The elevator, underrated and overlooked, is to the city what paper is to reading and gunpowder is to war. Without the elevator, there would be no verticality, no density, and, without these, none of the urban advantages of energy efficiency, economic productivity, and cultural ferment. The population of the earth would ooze out over its surface, like an oil slick, and we would spend even more time stuck in traffic or on trains, traversing a vast carapace of concrete. And the elevator is energy-efficient—the counterweight does a great deal of the work, and the new systems these days regenerate electricity. The elevator is a hybrid, by design…

The history, design, economics, and psychology of the technology that made modern cities possible– the lives of elevators: “Up and Then Down.”

* Daniel Handler


As we press the button, we might recall that it was on this date in 1527, during the War of the League of Cognac, that an estimated 20,000 mutinous troops of Charles V, Holy Roman Emperor (angered over unpaid wages) carried out the Sack of Rome (which was then part of the papal States). For three days, they pillaged the city, grabbing valuables and demanding tributes. They overpowered (and killed most of) the Swiss Guard, and took Pope Clement VII hostage (in Castel Sant’Angelo); he was freed only after a hefty ransom was paid. Benvenuto Cellini, witnessed the Sack and described the it in his works.

In the aftermath, Rome– which had been the center of Italian High Renaissance culture– never recovered its momentum. Indeed, many historians consider the Sack of Rome the end of the Renaissance.

The Sack of Rome, by Johannes Lingelbach (17th century)


Written by (Roughly) Daily

May 6, 2021 at 1:01 am

“I want people to walk into a movie theater and be transported to a different world”*…

In the fall of 1997, a blurb appeared in the Atlanta Business Chronicle. AMC Theaters was launching a “brand new concept… a fancy interior that transforms the otherwise plain theater into a science-fiction, high-tech experience,” replete with decorative planets, the colors teal, purple, and yellow, and a “generally upbeat design.” Its name: the Odyssey…

If you went to the movies around this time anywhere in the United States, you might’ve registered a similar aesthetic. Like cartoon corporatism and hypermodernism getting smashed through a cultural particle collider. It was ambient and nearly universal, and yet absolutely the opposite of timeless. One year into life without movie theaters and you might begin to wonder: What was that?

You might start thinking first about the carpets. Those frenzied, high-octane, blacklight carpets that took over movie theaters for a small, fixed period of time and then mostly just… went away. Like an obscure one-hit-wonder earworm, the carpets might keep bugging you, prompting you to wonder: How is it that we, as a society, spent that much free time in these bizarre wall-to-wall settings without ever wondering what acid-doused party monster’s fever dreamt them up? Who decided this is what movie theaters should look like? What was this “style” even called?

Do you think what you’re about to read is simply, like, an etymology of carpet? If only. If those carpets could talk, they’d tell you a story about late-90s economics, showbiz, multiplexes, and an era of world-building that changed moviegoing as we know it—maybe more than any other… 

If Y2K-Era Movie Theater Carpets Could Talk“: behind the ecstatic aesthetic of squiggles, stars, and confetti.

Genndy Tartakovsky


As we settle on the extra-large tub of popcorn, we might might recall that it was on this date in 1941 that Orson Welles’ first feature film, Citizen Kane, premiered at the Palace Theater in New York. A quasi-biography (based on the life of William Randolph Hearst, with elements of those of Joseph Pulitzer and Chicago tycoons Samuel Insull and Harold McCormick), it was nominated for Academy Awards in nine categories, winning Best Writing (Original Screenplay) for Herman Mankiewicz and Welles.

Considered by many critics and filmmakers to be the greatest film ever made, Citizen Kane was voted number 1 in five consecutive British Film Institute Sight & Sound polls of critics, and it topped the American Film Institute’s 100 Years … 100 Movies list in 1998, as well as its 2007 update.

Citizen Kane is particularly praised for Gregg Toland‘s cinematography, Robert Wise‘s editing, Bernard Herrmann‘s music, and its narrative structure, all of which were innovative and have been precedent-setting.


Written by (Roughly) Daily

May 1, 2021 at 1:01 am

“The golden ratio is the key”*…

… in any case, to good design. So, how did it come into currency? Western tradition tends to credit the Greeks and Euclid (via Fibonacci), while acknowledging that they may have been inspired by the Egyptians. But recent research has surfaced a a more tantalizing prospect:

Design remains a largely white profession, with Black people still vastly underrepresented – making up just 3% of the design industry, according to a 2019 survey

Part of the lack of representation might have had to do with the fact that prevailing tenets of design seemed to hew closely to Western traditions, with purported origins in Ancient Greece and the schools out of Germany, Russia and the Netherlands deemed paragons of the field. A “Black aesthetic” has seemed to be altogether absent.

But what if a uniquely African aesthetic has been deeply embedded in Western design all along? 

Through my research collaboration with design scholar Ron Eglash, author of “African Fractals,” I discovered that the design style that undergirds much of the graphic design profession today – the Swiss design tradition that uses the golden ratio – may have roots in African culture

The golden ratio refers to the mathematical expression of “1: phi,” where phi is an irrational number, roughly 1.618. 

Visually, this ratio can be represented as the “golden rectangle,” with the ratio of side “a” to side “b” the same as the ratio of the sides “a”-plus-“b” to “a.” 

The golden rectangle. If you divide ‘a’ by ‘b’ and ‘a’-plus-‘b’ by ‘a,’ you get phi, which is roughly 1.618

Create a square on one side of the golden rectangle, and the remaining space will form another golden rectangle. Repeat that process in each new golden rectangle, subdividing in the same direction, and you’ll get a golden spiral [the image at the top of this post], arguably the more popular and recognizable representation of the golden ratio.

This ratio is called “golden” or “divine” because it’s visually pleasing, and some scholars argue that the human eye can more readily interpret images that incorporate it.

For these reasons, you’ll see the golden ratio, rectangle and spiral incorporated into the design of public spaces and emulated in the artwork in museum halls and hanging on gallery walls. It’s also reflected in naturearchitecture, and design – and it forms a key component of modern Swiss design.

The Swiss design style emerged in the 20th century from an amalgamation of Russian, Dutch and German aesthetics. It’s been called one of the most important movements in the history of graphic design and provided the foundation for the rise of modernist graphic design in North America.

The Helvetica font, which originated in Switzerland, and Swiss graphic compositions – from ads to book covers, web pages and posters – are often organized according to the golden rectangle. Swiss architect Le Corbusier famously centered his design philosophy on the golden ratio, which he described as “[resounding] in man by an organic inevitability.”

An ad for Swiss Air by graphic designer Josef Müller-Brockmann incorporates the golden ratio. Grafic Notes

Graphic design scholars – represented particularly by Greek architecture scholar Marcus Vitruvius Pollo – have tended to credit early Greek culture for incorporating the golden rectangle into design. They’ll point to the Parthenon as a notable example of a building that implemented the ratio in its construction.

But empirical measurements don’t support the Parthenon’s purported golden proportions, since its actual ratio is 4:9 – two whole numbers. As I’ve pointed out, the Greeks, notably the mathematician Euclid, were aware of the golden ratio, but it was mentioned only in the context of the relationship between two lines or figures. No Greek sources use the phrase “golden rectangle” or suggest its use in design.

In fact, ancient Greek writings on architecture almost always stress the importance of whole number ratios, not the golden ratio. To the Greeks, whole number ratios represented Platonic concepts of perfection, so it’s far more likely that the Parthenon would have been built in accordance with these ideals.

If not from the ancient Greeks, where, then, did the golden rectangle originate? 

In Africa, design practices tend to focus on bottom-up growth and organic, fractal forms. They are created in a sort of feedback loop, what computer scientists call “recursion.” You start with a basic shape and then divide it into smaller versions of itself, so that the subdivisions are embedded in the original shape. What emerges is called a “self-similar” pattern, because the whole can be found in the parts… 

Robert Bringhurst, author of the canonical work “The Elements of Typographic Style,” subtly hints at the golden ratio’s African origins:

“If we look for a numerical approximation to this ratio, 1: phi, we will find it in something called the Fibonacci series, named for the thirteenth-century mathematician Leonardo Fibonacci. Though he died two centuries before Gutenberg, Fibonacci is important in the history of European typography as well as mathematics. He was born in Pisa but studied in North Africa.”

These scaling patterns can be seen in ancient Egyptian design, and archaeological evidence shows that African cultural influences traveled down the Nile river. For instance, Egyptologist Alexander Badaway found the Fibonacci Series’ use in the layout of the Temple of Karnak. It is arranged in the same way African villages grow: starting with a sacred altar or “seed shape” before accumulating larger spaces that spiral outward.

Given that Fibonacci specifically traveled to North Africa to learn about mathematics, it is not unreasonable to speculate that Fibonacci brought the sequence from North Africa. Its first appearance in Europe is not in ancient Greece, but in “Liber Abaci,” Fibonacci’s book of math published in Italy in 1202. 

Why does all of this matter?

Well, in many ways, it doesn’t. We care about “who was first” only because we live in a system obsessed with proclaiming some people winners – the intellectual property owners that history should remember. That same system declares some people losers, removed from history and, subsequently, their lands, undeserving of any due reparations. 

Yet as many strive to live in a just, equitable and peaceful world, it is important to restore a more multicultural sense of intellectual history, particularly within graphic design’s canon. And once Black graphic design students see the influences of their predecessors, perhaps they will be inspired and motivated anew to recover that history – and continue to build upon its legacy.

The longer-than-we’ve-acknowledged history of the Golden Ratio in design; Audrey Bennett (@audreygbennett) unpacks “The African roots of Swiss design.”

For more on Fibonacci‘s acquisitive habits, see this earlier post.

* Sir Edward Victor Appleton, Nobel Laureate in physics (1947)


As we ruminate on relationships, we might send careful-calculated birthday greetings to Mary Jackson; she was born on this date in 1921. A mathematician and aerospace engineer, she worked at Langley Research Center in Hampton, Virginia (part of the National Advisory Committee for Aeronautics [NACA], which in 1958 was succeeded by the National Aeronautics and Space Administration [NASA]) for most of her career. She began as a “computer” at the segregated West Area Computing division in 1951; in 1958, she became NASA’s first black female engineer.

Jackson’s story features in the 2016 non-fiction book Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. She is one of the three protagonists in Hidden Figures, the film adaptation released the same year. In 2019, she was posthumously awarded the Congressional Gold Medal; in 2020 the Washington, D.C. headquarters of NASA was renamed the Mary W. Jackson NASA Headquarters.


%d bloggers like this: