(Roughly) Daily

Posts Tagged ‘design

“Everyone should be able to do one card trick, tell two jokes, and recite three poems, in case they are ever trapped in an elevator”*…

Two things make tall buildings possible: the steel frame and the safety elevator. The elevator, underrated and overlooked, is to the city what paper is to reading and gunpowder is to war. Without the elevator, there would be no verticality, no density, and, without these, none of the urban advantages of energy efficiency, economic productivity, and cultural ferment. The population of the earth would ooze out over its surface, like an oil slick, and we would spend even more time stuck in traffic or on trains, traversing a vast carapace of concrete. And the elevator is energy-efficient—the counterweight does a great deal of the work, and the new systems these days regenerate electricity. The elevator is a hybrid, by design…

The history, design, economics, and psychology of the technology that made modern cities possible– the lives of elevators: “Up and Then Down.”

* Daniel Handler


As we press the button, we might recall that it was on this date in 1527, during the War of the League of Cognac, that an estimated 20,000 mutinous troops of Charles V, Holy Roman Emperor (angered over unpaid wages) carried out the Sack of Rome (which was then part of the papal States). For three days, they pillaged the city, grabbing valuables and demanding tributes. They overpowered (and killed most of) the Swiss Guard, and took Pope Clement VII hostage (in Castel Sant’Angelo); he was freed only after a hefty ransom was paid. Benvenuto Cellini, witnessed the Sack and described the it in his works.

In the aftermath, Rome– which had been the center of Italian High Renaissance culture– never recovered its momentum. Indeed, many historians consider the Sack of Rome the end of the Renaissance.

The Sack of Rome, by Johannes Lingelbach (17th century)


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May 6, 2021 at 1:01 am

“I want people to walk into a movie theater and be transported to a different world”*…

In the fall of 1997, a blurb appeared in the Atlanta Business Chronicle. AMC Theaters was launching a “brand new concept… a fancy interior that transforms the otherwise plain theater into a science-fiction, high-tech experience,” replete with decorative planets, the colors teal, purple, and yellow, and a “generally upbeat design.” Its name: the Odyssey…

If you went to the movies around this time anywhere in the United States, you might’ve registered a similar aesthetic. Like cartoon corporatism and hypermodernism getting smashed through a cultural particle collider. It was ambient and nearly universal, and yet absolutely the opposite of timeless. One year into life without movie theaters and you might begin to wonder: What was that?

You might start thinking first about the carpets. Those frenzied, high-octane, blacklight carpets that took over movie theaters for a small, fixed period of time and then mostly just… went away. Like an obscure one-hit-wonder earworm, the carpets might keep bugging you, prompting you to wonder: How is it that we, as a society, spent that much free time in these bizarre wall-to-wall settings without ever wondering what acid-doused party monster’s fever dreamt them up? Who decided this is what movie theaters should look like? What was this “style” even called?

Do you think what you’re about to read is simply, like, an etymology of carpet? If only. If those carpets could talk, they’d tell you a story about late-90s economics, showbiz, multiplexes, and an era of world-building that changed moviegoing as we know it—maybe more than any other… 

If Y2K-Era Movie Theater Carpets Could Talk“: behind the ecstatic aesthetic of squiggles, stars, and confetti.

Genndy Tartakovsky


As we settle on the extra-large tub of popcorn, we might might recall that it was on this date in 1941 that Orson Welles’ first feature film, Citizen Kane, premiered at the Palace Theater in New York. A quasi-biography (based on the life of William Randolph Hearst, with elements of those of Joseph Pulitzer and Chicago tycoons Samuel Insull and Harold McCormick), it was nominated for Academy Awards in nine categories, winning Best Writing (Original Screenplay) for Herman Mankiewicz and Welles.

Considered by many critics and filmmakers to be the greatest film ever made, Citizen Kane was voted number 1 in five consecutive British Film Institute Sight & Sound polls of critics, and it topped the American Film Institute’s 100 Years … 100 Movies list in 1998, as well as its 2007 update.

Citizen Kane is particularly praised for Gregg Toland‘s cinematography, Robert Wise‘s editing, Bernard Herrmann‘s music, and its narrative structure, all of which were innovative and have been precedent-setting.


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May 1, 2021 at 1:01 am

“The golden ratio is the key”*…

… in any case, to good design. So, how did it come into currency? Western tradition tends to credit the Greeks and Euclid (via Fibonacci), while acknowledging that they may have been inspired by the Egyptians. But recent research has surfaced a a more tantalizing prospect:

Design remains a largely white profession, with Black people still vastly underrepresented – making up just 3% of the design industry, according to a 2019 survey

Part of the lack of representation might have had to do with the fact that prevailing tenets of design seemed to hew closely to Western traditions, with purported origins in Ancient Greece and the schools out of Germany, Russia and the Netherlands deemed paragons of the field. A “Black aesthetic” has seemed to be altogether absent.

But what if a uniquely African aesthetic has been deeply embedded in Western design all along? 

Through my research collaboration with design scholar Ron Eglash, author of “African Fractals,” I discovered that the design style that undergirds much of the graphic design profession today – the Swiss design tradition that uses the golden ratio – may have roots in African culture

The golden ratio refers to the mathematical expression of “1: phi,” where phi is an irrational number, roughly 1.618. 

Visually, this ratio can be represented as the “golden rectangle,” with the ratio of side “a” to side “b” the same as the ratio of the sides “a”-plus-“b” to “a.” 

The golden rectangle. If you divide ‘a’ by ‘b’ and ‘a’-plus-‘b’ by ‘a,’ you get phi, which is roughly 1.618

Create a square on one side of the golden rectangle, and the remaining space will form another golden rectangle. Repeat that process in each new golden rectangle, subdividing in the same direction, and you’ll get a golden spiral [the image at the top of this post], arguably the more popular and recognizable representation of the golden ratio.

This ratio is called “golden” or “divine” because it’s visually pleasing, and some scholars argue that the human eye can more readily interpret images that incorporate it.

For these reasons, you’ll see the golden ratio, rectangle and spiral incorporated into the design of public spaces and emulated in the artwork in museum halls and hanging on gallery walls. It’s also reflected in naturearchitecture, and design – and it forms a key component of modern Swiss design.

The Swiss design style emerged in the 20th century from an amalgamation of Russian, Dutch and German aesthetics. It’s been called one of the most important movements in the history of graphic design and provided the foundation for the rise of modernist graphic design in North America.

The Helvetica font, which originated in Switzerland, and Swiss graphic compositions – from ads to book covers, web pages and posters – are often organized according to the golden rectangle. Swiss architect Le Corbusier famously centered his design philosophy on the golden ratio, which he described as “[resounding] in man by an organic inevitability.”

An ad for Swiss Air by graphic designer Josef Müller-Brockmann incorporates the golden ratio. Grafic Notes

Graphic design scholars – represented particularly by Greek architecture scholar Marcus Vitruvius Pollo – have tended to credit early Greek culture for incorporating the golden rectangle into design. They’ll point to the Parthenon as a notable example of a building that implemented the ratio in its construction.

But empirical measurements don’t support the Parthenon’s purported golden proportions, since its actual ratio is 4:9 – two whole numbers. As I’ve pointed out, the Greeks, notably the mathematician Euclid, were aware of the golden ratio, but it was mentioned only in the context of the relationship between two lines or figures. No Greek sources use the phrase “golden rectangle” or suggest its use in design.

In fact, ancient Greek writings on architecture almost always stress the importance of whole number ratios, not the golden ratio. To the Greeks, whole number ratios represented Platonic concepts of perfection, so it’s far more likely that the Parthenon would have been built in accordance with these ideals.

If not from the ancient Greeks, where, then, did the golden rectangle originate? 

In Africa, design practices tend to focus on bottom-up growth and organic, fractal forms. They are created in a sort of feedback loop, what computer scientists call “recursion.” You start with a basic shape and then divide it into smaller versions of itself, so that the subdivisions are embedded in the original shape. What emerges is called a “self-similar” pattern, because the whole can be found in the parts… 

Robert Bringhurst, author of the canonical work “The Elements of Typographic Style,” subtly hints at the golden ratio’s African origins:

“If we look for a numerical approximation to this ratio, 1: phi, we will find it in something called the Fibonacci series, named for the thirteenth-century mathematician Leonardo Fibonacci. Though he died two centuries before Gutenberg, Fibonacci is important in the history of European typography as well as mathematics. He was born in Pisa but studied in North Africa.”

These scaling patterns can be seen in ancient Egyptian design, and archaeological evidence shows that African cultural influences traveled down the Nile river. For instance, Egyptologist Alexander Badaway found the Fibonacci Series’ use in the layout of the Temple of Karnak. It is arranged in the same way African villages grow: starting with a sacred altar or “seed shape” before accumulating larger spaces that spiral outward.

Given that Fibonacci specifically traveled to North Africa to learn about mathematics, it is not unreasonable to speculate that Fibonacci brought the sequence from North Africa. Its first appearance in Europe is not in ancient Greece, but in “Liber Abaci,” Fibonacci’s book of math published in Italy in 1202. 

Why does all of this matter?

Well, in many ways, it doesn’t. We care about “who was first” only because we live in a system obsessed with proclaiming some people winners – the intellectual property owners that history should remember. That same system declares some people losers, removed from history and, subsequently, their lands, undeserving of any due reparations. 

Yet as many strive to live in a just, equitable and peaceful world, it is important to restore a more multicultural sense of intellectual history, particularly within graphic design’s canon. And once Black graphic design students see the influences of their predecessors, perhaps they will be inspired and motivated anew to recover that history – and continue to build upon its legacy.

The longer-than-we’ve-acknowledged history of the Golden Ratio in design; Audrey Bennett (@audreygbennett) unpacks “The African roots of Swiss design.”

For more on Fibonacci‘s acquisitive habits, see this earlier post.

* Sir Edward Victor Appleton, Nobel Laureate in physics (1947)


As we ruminate on relationships, we might send careful-calculated birthday greetings to Mary Jackson; she was born on this date in 1921. A mathematician and aerospace engineer, she worked at Langley Research Center in Hampton, Virginia (part of the National Advisory Committee for Aeronautics [NACA], which in 1958 was succeeded by the National Aeronautics and Space Administration [NASA]) for most of her career. She began as a “computer” at the segregated West Area Computing division in 1951; in 1958, she became NASA’s first black female engineer.

Jackson’s story features in the 2016 non-fiction book Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. She is one of the three protagonists in Hidden Figures, the film adaptation released the same year. In 2019, she was posthumously awarded the Congressional Gold Medal; in 2020 the Washington, D.C. headquarters of NASA was renamed the Mary W. Jackson NASA Headquarters.


“The best-laid plans”*…

… can be turned to unexpected use:

In an eighteenth century book, Johann Steingruber designed a type set made of architectural drawings. Via our buddies at Boing Boing: “An alphabet made of architectural plans, from 1773.”

* paraphrased from Robert Burns’ poem “To a Mouse”: “the best laid plans of mice and men / Often go awry” (or on the Scots, “The best laid schemes o’ mice an’ men / Gang aft a-gley”)


As we spell it out, we might recall that it was on this date in 1661 that Oliver Cromwell, who had been Lord Protector of the Commonwealth of England, Scotland, and Ireland after leading rebel troops against the Crown in the English Civil War, was exhumed from his crypt in Westminster Abbey, and ritually “executed”; it was the 12th anniversary of the execution of Charles I, whose death warrant Cromwell had signed. Cromwell had died (most likely of blood poisoning following a urinary infection) in 1658. Charles II had returned from exile to become King in a restored monarchy in 1860.

Cromwell’s death mask at Warwick Castle


Written by (Roughly) Daily

January 30, 2021 at 1:01 am

“The details are not the details. They make the design.”*…

It’s 2020 and our systems are failing us. We are increasingly reliant on technology that automates bias. We are celebrating “essential workers” while they are underpaid and their work is precarious. We are protesting in the streets because of policing systems that put black and brown people at risk every day. We use apps for travel, shopping, and transportation that productize exploitative labor practices. The list goes on and on.

How did we get here? These systems didn’t just emerge of their own accord. They were crafted by people who made hundreds of decisions, big and small, that led to the outcomes we see now. In other words, these systems and all of their component parts were designed. And for the most part, they were designed with processes intended to create positive user experiences. So what went wrong? Might the way we approach design be contributing to the problems we now experience?

It’s unlikely that the techniques that got us into this situation will be the ones to get us out of it. In this essay, we’re going to take a deeper look at dominant design practices — specifically user-centered design — to identify where our frameworks might be failing us and how we can expand our design practices to close those gaps.

Any framework is a lens through which you see things. A lens allows you to see some things quite well, but almost always at the expense of obscuring others. Prior to the development of user-centered design, technological experiences were primarily designed through the lens of business needs. The needs of the user were only considered insofar as they furthered or hindered those goals, but it was the bottom line that was firmly the focal point of that approach.

User-centered design (UCD) was developed in reaction to those blind spots. It advocated for a design practice that instead focused on the person using the technology, and was intended to create experiences based on an understanding of their needs and goals. As designers, we’ve spent much of the last 25 years convincing our peers of the virtues of putting user needs at the center of our design process.

This practice has produced some amazing products, services and technical innovations. And for designers who entered the industry in the past decade or so, UCD has become a default mindset and approach. By empathizing with users and designing with their needs and wants in-mind, we have strived to create products that are more helpful, more intuitive, and less stressful. Certainly many of the digital tools & platforms we use today would not have been possible without the contributions of designers and the user-centered approach.

However, like any lens, UCD also has its own blind spots, and those have played a role in leading us to our current state…

As the world grows increasingly complex, the limitations of user-centered design are becoming painfully obvious. Alexis Lloyd (@alexislloyd) on what’s gone wrong and how we can fix it: “Camera Obscura: Beyond the lens of user-centered design.

[Via Patrick Tanguay‘s ever-illuminating Sentiers]

For an amusingly– and amazingly– apposite example of inclusively-empathetic design, see “‘If the aliens lay eggs, how does that affect architecture?’: sci-fi writers on how they build their worlds.”

* Charles Eames


As we ideate inclusively, we might recall that on this date in 1993 (following President George H.W. Bush’s executive order in 1992) Martin Luther King Jr. Day was officially proclaimed a holiday the first time in all 50 states. Bush’s order was not fully implemented until 2000, when Utah, the last state fully to recognize the holiday, formally observed it. (Utah had previously celebrated the holiday at the same time but under the name Human Rights Day.)



Written by (Roughly) Daily

January 18, 2021 at 1:01 am

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