Posts Tagged ‘cooking’
“No one ever went broke underestimating the taste of the American public”*…
… and now two beverage giants are turning their attention to Europe:
Coca-Cola and Pernod Ricard plan to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in early 2024, the companies said in a statement.
The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries, including the U.K., the Netherlands, Spain and Germany.
Coca-Cola has brought several of its most popular brands into the alcohol space during the last two years through partnerships with booze companies such as Molson Coors and Brown-Forman…
FoodDive
The inimitable Walt Hickey reacts…
Coca-Cola and Pernod Ricard have cut a deal to produce a ready-to-drink mixed cocktail that is literally just Absolut vodka and Sprite. Legendary adwoman Peggy Olson once quipped that “You need three ingredients for a cocktail. Mountain Dew and vodka is an emergency,” and that wisdom certainly holds here. The idea that a company could charge a premium to mix together Absolut and Sprite is an insult; as we all know, cheap vodka mixed with Sprite is an innovation of desperation, the mixture one creates when all other options have been exhausted, the kind of drink that you have when you’re 17 and new to the whole thing. This is the kind of beverage that is exclusively made at 2:45 in the morning in a college dorm because the bars closed and we can’t get mixers at Wawa because the line was too long. An Absolut and Sprite is the official drink of a CYO party. An Absolut and Sprite makes a Jack and Coke look like a Sazerac. That it is being combined in a ready-to-drink offering is an insult to the aluminum that went into that can. Given that the ready-to-drink category is projected to grow by $11.6 billion from 2022 to 2026 alone, I can almost guarantee it’s going to be amazingly successful and I already hate it.
Numlock
[Image above: source]
* H. L. Mencken
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As we ponder progress, we might recall that today is observed (by some) as World Tripe Day— a celebration of the culinary delicacy known as tripe (the edible lining from the stomach of various farm animals, such as cattle, sheep, and goats).
“He who can pay every day for a dinner fit for a hundred persons, is often satisfied after having eaten the thigh of a chicken”*…
In a review of Jacques Pépin’s recent book, Jacques Pépin Art of the Chicken, a collection of stories, recipes and the authors own paintings (like the one above), Daniel M. Lavery considers both its subject and its author…
If you are a bird, odds are that you are a chicken. Since the sixteenth century the global bird population has steadily decreased, in both the number of species and the number of individuals, and each year more of them are chickens. Today there are some 33 billion chickens in the world, although this number can fluctuate substantially according to slaughtering trends.
If you are an American, odds are that you eat meat. In this country roughly 4 percent of the population identifies as vegetarian. Americans who do eat meat most frequently choose chicken, the consumption of which overtook beef sometime in the late 1990s. Pork has maintained a steady position in third place for decades. Pigs become pork when they are processed and eaten; cattle become veal or beef. But chicken is chicken everywhere, and chicken is everywhere.
If you are a home cook preparing a whole carcass for dinner, you are almost certainly roasting a chicken. Only the very adventurous or committed will roast an entire pig or goat, and usually only as part of a special celebration. The home cook can still with relative ease purchase a whole chicken (albeit usually with the feet and head already removed) almost anywhere meat is sold. She can address the carcass herself: whether to split the breast or separate the drumstick from the thigh; to section the wing into flat, drumette, and tip or leave it intact; to toss the neck and innards or keep them for stock.
It is through the chicken that most American cooks acquaint themselves with the techniques of butchery, if they butcher at all, and often it is through the work of Jacques Pépin that the introduction is made…
…
It is difficult to become an excellent chef. Once you are an excellent chef, it gets easier to become a beloved chef, since people already love food. Pépin has the Chrysler Building of culinary reputations, prestigious but not daunting, popular but not inane, an amalgamation of influences and opportunities only possible in the midcentury United States. He has unimpeachable old-world credentials, having left home for his first kitchen apprenticeship at thirteen, only earning the right to turn on the stove after a year of scrubbing pans, hauling coal, and plucking chickens. He has served as official chef to two French prime ministers. In 1961 he turned down an invitation to cook for the Kennedy White House in order to become the head of research and development at the central commissary for the Howard Johnson hotel and restaurant chain.
Writing came as a relatively late-in-life reinvention for Pépin, who was unable to continue working restaurant hours after a 1974 car accident. At the time he had written only one book, The Other Half of the Egg, with two co-authors, the McCall’s editor Helen McCully and William North Jayme. Since then, he has written over thirty. He has been cooking on American television since 1982, usually on PBS and its San Francisco affiliate, KQED, and often appeared with his friend and collaborator Julia Child during her lifetime. There is a loose biographical framing to Art of the Chicken, but Pépin gave a fuller account of his career in The Apprentice: My Life in the Kitchen (2003). In the newest book, his life story is only drawn out insofar as it informs his relationship to chicken…
If it sounds pat to suggest that people enjoyed watching how easily French and American cooking traditions could come together when Jacques and Julia did it, we must remember that in the 1980s and 1990s, cooking shows were still in the business of generating ease. There remains excellent cooking on-screen today, but it is almost never permitted to be exhibited calmly. Pépin is one of the few remaining on-camera chefs who seems to have relaxed for longer than five minutes at a time. His quietly competent air, his teeth-sucking ease, and his gentle, affirming style all played beautifully with Child’s patrician heartiness (her maternal grandfather was lieutenant governor of Massachusetts). She was outdoorsy, unselfconscious, cheerful, unaffected, practical, uninterested in euphemism but given to nicknaming; she naturally complemented Pépin’s tidy, dynamic, unpretentious Gallic enthusiasm.
How unpretentious? Here Pépin recalls with equal parts alarm and delight the transition from Henri Soulé’s restaurant Le Pavillonon Park Avenue and 57th Street to the short-order grills at Howard Johnson’s:
Quitting one of the very finest kitchens in the country, I found myself standing over a grill flipping burgers and hot dogs at a Howard Johnson’s in the nether reaches of Queens…. Nothing in my career…had taught me the finer points of preparing food on a flat-topped griddle. I scrambled eggs, cooked them sunny-side up, and flipped them over hard. Piles of hash browns sizzled beside the eggs, along with hot dogs, hamburgers, cheeseburgers, and pancakes.
This was cooking at a superhuman scale. The job of a chef in most restaurants, no matter how exclusive, is usually to make dinner for customers who order it, but at Howard Johnson’s Pépin was tasked with the general improvement of the menus for “more than a thousand outlets.” He describes being introduced for the first time to pressure cookers and the food-safety protocols necessary to cooking for an entire chain. More than almost any other public culinary figure, in his career Pépin has followed the trajectory of twentieth-century scientific development, as if he had been planned ahead of time as a shorthand for modernism. He went from learning to slaughter chickens efficiently and humanely as a child in his mother’s backyard, holding the head down carefully over a bowl after severing the jugular vein to ensure the bird bled out quickly, to mastering oeufs à la neige at the Hôtel Plaza Athénée as part of a forty-eight-chef brigade (a loose method is provided in Art of the Chicken), to poaching a thousand chickens simultaneously in an enormous commissary kitchen.
From Howard Johnson’s he went on to found La Potagerie in Manhattan in 1970; from there, television, Julia Child, and the world. Each reference to a new career highlight comes without either arrogance or false modesty and is almost always framed as a gentle request: “I was asked” to consult for the Russian Tea Room’s remodeling of its menu in the mid-1980s or to start teaching at Boston University—a casual, unanxious relationship to excellence…
Fascinating and delightful: “Coq au Pépin,” from @daniel_m_lavery in @nybooks.
* Jean Anthelme Brillat-Savarin, The Physiology of Taste
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As we reach for the deep fryer, we might recall that it was on this date in 1966 that Simon & Garfunkel released their paean to a suite of herbs often used as seasoning in the cooking of chicken, Parsley, Sage, Rosemary and Thyme.
“If I could go to dinner with one person, alive or dead, I think I would choose alive”*…
… OK, but when? Nathan Yau unpacks the data on when Americans eat dinner…
I know dinner time varies around the world, but I wanted to know if dinner time was different within the United States, and if so, by how much. Who eats the earliest? Who eats the latest?
Using data from the American Time Use Survey [here], between 2018 to 2022, we can see the percentage of households in the country who were eating during a given time…
The tasty results: “When is Dinner, By State,” from @flowingdata.
* B. J. Novak
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As we take our seats, we might send tasty and nutritious birthday greetings to Antoine-Augustin Parmentier; he was born on this date in 1737. A pharmacist and nutritionist, he pioneered the extraction of sugar from sugar beets and (in 1805, when he was Inspector-General of the Health Service under Napoleon) established the first mandatory smallpox vaccination campaign. But he is best remembered as a vocal promoter of the potato as a food source for humans.
Starting in the 1870s, many dishes including potatoes were named in honor of: potage, velouté, or crème Parmentier, a potato and leek soup (AKA vichyssoise); hachis Parmentier, a cottage or shepherd’s pie; brandade de morue parmentier, salt cod mashed with olive oil and potatoes; pommes or garniture Parmentier, cubed potatoes fried in butter; purée Parmentier, mashed potatoes; and salade Parmentier, potato salad.
Thought it’s probably coincidental, today is also National Julienne Fries Day.

“There is nothing nicer than a kitchen really made for a cook. Things that are designed to be used always have an innate beauty.”*…
In an earlier (R)D, we looked at Lillian Gilbreth‘s hugely influential design for “The Kitchen Practical.” At roughly the same time, a similar, but interestingly different design was debuted in Frankfurt. 99% Invisible has the story…
After World War I, in Frankfurt, Germany, the city government was taking on a big project. A lot of residents were in dire straits, and in the second half of the 1920s, the city built over 10,000 public housing units. It was some of the earliest modern architecture — simple, clean, and uniform. The massive housing effort was, in many ways, eye-poppingly impressive, with all new construction and sleek, cutting edge architecture. But one room in these new housing units was far and away the most lauded and influential: and that was the kitchen.
Many consider the Frankfurt Kitchen to be nothing less than the first modern kitchen. [It did pre-date Gilbreth’s creation by a couple of years, though it’s unclear whether Gilbreth knew of it.] A few of these kitchens still exist, some in museums. And it’s strange to see one there, because to modern eyes, it doesn’t appear to be high art. It just looks like a kitchen.
But so many things that we totally take for granted now as standard kitchen features were pretty unheard of before they showed up in the Frankfurt Kitchen. Things like a cookstove that wasn’t also your house’s heat source; well-planned storage to stash your plates and glasses; a way to wash dishes that didn’t involve hauling a heavy tub of water into the house; and slatted racks for drying dishes over the countertops.
Standardization ruled this design. Before, for example, there weren’t long surfaces that were uniform in height. Most kitchens just had whatever random assortment of tables you could throw in them. The Frankfurt Kitchen, countertops and all, was mass-produced off-site — which was a totally new phenomenon. It was designed to fit in relatively small apartments. So, here is perhaps the most visibly striking thing about the kitchen: it is super compact.
To the woman who designed it, Margarete Schütte-Lihotzky, the Frankfurt Kitchen was a revolution. Not just because it was part of a huge effort to get people housed, but because of its wildly efficient layout. It was designed to fit, and to bring modern appliances and architecture to the masses — but it was also designed to conserve the user’s energy. To make cooking as fast and easy as possible. And to Schütte-Lihotzky, that ease was political…
Schutte-Lihotzky was methodical and scientific in her planning. She studied how women used their kitchens, and mapped out their movements like football plays or complex dance steps, with little lines across the floor, and streamlined accordingly, until she came up with this very design – a kitchen in which no single step or reach of the arm was unnecessary.
From the 1920s into the present, many architects and home cooks celebrated, even revered the Frankfurt Kitchen. And the echoes of her design are still everywhere. But Schütte-Lihotzky’s feminist legacy is a bit more complicated. She was revolutionary in that she paid attention to the kitchen, a space that had historically been neglected by architects and designers. She laid everything out with the goal of lessening the burden of housework for women. But by the time Schütte-Lihotzky designed this revolutionary kitchen, many feminists had already been questioning whether private kitchens could ever be designed to liberate women. Or whether they were irredeemable, and needed to be abolished. And their stories show just how much design can accomplish… and how much it can’t…
The instructive story of “The Frankfurt Kitchen,” from @99piorg.
* Julia Child
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As we save steps, we might spare a thought for M. F. K. (Mary Frances Kennedy) Fisher; she died on this date in 1992. A food writer and founder of the Napa Valley Wine Library, she published 27 books (including a translation of The Physiology of Taste by Brillat-Savarin) and hundreds of essays and reviews. Of her work, W. H. Auden once remarked, “I do not know of anyone in the United States who writes better prose.”
“Uniformity is not nature’s way; diversity is nature’s way”*…
The U.S. boasts an impressively vast array of agricultural and botanical species. In an attempt to document that fact, The United States Department of Agriculture collected over 7,500 botanical watercolour paintings of evolving fruit and nut varieties in its Pomological Watercolor Collection, assembled between 1886 and 1942…
Independent publishing house Atelier Éditions is now revisiting this documentation of American pomology with the release of its latest book: An Illustrated Catalog of American Fruits & Nuts. “I came across the collection a few years back while researching botanical artworks,” says Pascale Georgiev, editorial director of Atelier. “There was such potential for a book with this collection, and it fits with our way of building archival or collection-based volumes.” The book is a biophilic wonder, with beautiful images of fruits popping with gentle colours and careful watercolour work. Accompanying them are often texts by well-versed experts, giving a fascinating insight into the agriculture behind the produce.
“We only produce and consume a handful of varieties today, mainly hybrids that cater to our desire for a certain sweetness, juiciness, smoothness, even specific shapes and lack of seeds,” says Pascale on the importance of the book’s current publication. “In some respects, the collection is a time capsule, and a reminder about the importance of diversity and conservation,” she adds…



Joey Levenson in discussion with Pascal: “We talk to Atelier Éditions about its new Illustrated Catalog of American Fruits & Nuts,” in @itsnicethat. More at Atelier Éditions.
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As we fancy favorite fruits, we might carefully compose a birthday greeting to Pierre Athanase Larousse, the French grammarian and lexicographer, born in Toucy on this date in 1817. In 1856 Larousse and his partner Augustin Boyer published the New Dictionary of the French Language, the forerunner of the Petit Larousse. On December 27, 1863 the first volume of Larousse’s masterwork, the great encyclopedic dictionary, the Grand dictionnaire universel du XIXe siècle (Great Universal 19th-Century Dictionary), appeared.
Then, in 1938, the Larousse publishing house published an encyclopedia of gastronomy, Larousse Gastronomique edited by Prosper Montagne.
And Happy Mole Day (or to be more precise, October 23 at 6:02 pm, in honor of Avogadro’s number: 6.02 x 1023 items are in a mole — it’s the chemist’s version of a dozen)











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