(Roughly) Daily

Posts Tagged ‘marketing

“Toys are intriguing… they represent one way that society socializes its young”*…

And, as Greg Daugherty explains, that process was accelerated in the second half of the last century…

World War II gave rise to countless innovations that would change American life for decades to come—from the rugged Jeep, to mass-produced penicillin, to the terrifying atomic bomb. But, ironically enough, few U.S. industries were more profoundly affected by the war than the toy business.

Not only were toy and game designers and makers able to take advantage of the latest scientific advances, such as colorful and inexpensive plastics; they also benefited from two other post-war trends. The baby boom—more than 76 million kids born between 1946 and 1964—offered them record numbers of potential customers. And television, little more than a novelty before the war, soon made it possible to demonstrate the latest playthings to millions of kids at a time. Little wonder that toy sales grew from $84 million in 1940 to $900 million by 1953 and into the billions of dollars in by the early 1960s…

The ascendance of plastics and television forever changed an industry– and our culture: “How Toys Changed After World War II,” from @GregDaugherty1 in @HISTORY.

Mr. McGuire : I just want to say one word to you. Just one word.

Benjamin : Yes, sir.

Mr. McGuire : Are you listening?

Benjamin : Yes, I am.

Mr. McGuire : Plastics.

Benjamin : Exactly how do you mean?

Mr. McGuire : There’s a great future in plastics. Think about it. Will you think about it?

From The Graduate, written by Calder Willingham and Buck Henry (from the novel by Charles Webb); directed by Mike Nichols

* David Levinthal (a photographer whose work centers toys)

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As we play, we might note that today is the celebration of the 2022 inductees into the Toy Hall of Fame at the Strong National Museum of Play… two of the three honorees are plastic toys heavily advertised on television in the 60s, 70s, and 80s.

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Written by (Roughly) Daily

November 12, 2022 at 1:00 am

“My favorite food from my homeland is Guinness. My second choice is Guinness. My third choice – would have to be Guinness.”*…

As Will O’Brien explains, Ireland’s most famous brewery has been ahead of the curve for 250 years…

Taken over its entire history, Guinness may just be the most successful company Ireland has ever produced. In 1930, it was the seventh largest company in Britain or Ireland. It is one of our oldest companies of note. Considering that it predates the Bank of Ireland and the State itself, it could even be said that Guinness is the longest-running successful large institution in Ireland.

The key to Guinness’ robustness has been innovation. Through a series of key innovations, Guinness was able to stay on top despite (among other things) a famine, mass emigration, two World Wars, a civil war, and the changeover from British to sovereign rule. Guinness is responsible for changes in workplace relations, several foundational advances in the physics of brewing, and even the famous Student’s t-test in statistics. Indeed, Guinness has been one of the key drivers of innovation in Ireland.

A determined founder began Guinness with a vision and took a bold decision with a 9000-year lease. The company then started a brewery which defied nearly every norm in workplace relations. They used the scientific method to radically rethink how beer is brewed and served, and created a world-class brand & marketing operation.

When Guinness released a subtly different pint glass several years ago, traditionalists decried it as blasphemous. The irony is that the brewery that creates this drink has eschewed tradition for over 250 years…

Lessons are where one finds them: “No Great Stagnation in Guinness,” from @willobri.

* Peter O’Toole

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As we contemplate continuity, we might recall that it was on this date in 1903 that the first U.S. patent for instant coffee (No. 735,777) was issued to Satori Kato of Chicago, Illinois. The application was filed in April of 1901, when his Kato Coffee Company introduced the product at the Pam-American Exposition in Buffalo.

A brochure for the Kato Coffee Company, from the 1901 Pan-American Exposition

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Written by (Roughly) Daily

August 11, 2022 at 7:59 am

“The sea hath fish for every man”*…

A few weeks ago, (Roughly) Daily shared the story of The Illinois Department of Natural Resources’ attempt to rebrand invasive Asian Carp as Copi in an attempt to make it a more appealing food. Kane Hsieh, writing in Spencer Wright‘s always-illuminating The Prepared, elaborates on the theme…

… It’s worked in the past: Chilean sea bass (Patagonian toothfish), monkfish (goosefish), and uni (urchin, also called whore’s eggs by American fisherman as recently as 1990) were all successful rebrandings.

Speaking of fish, it’s always a surprise to me how much of what feels like traditional cuisine is actually very modern, accidental, or even engineered. In Japanese cuisine, tuna and salmon rose to their contemporary status only in the 20th century: tuna was a poor man’s fish until post-war Western influence brought a taste for fattier meat, and salmon was an undesirable fish until the 80s when a desperate Norwegian government ran aggressive ad campaigns in Japan

Trash to table: rebranding fish to make them more palletable, from @kane in @the_prepared.

William Camden

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As we contemplate cuisine, we might recall that it was on this date in 1838 that it rained frogs in London. Indeed, there have been numerous instances on polliwog precipitation in the area, most recently in 1998, when an early morning rain shower in Croydon (South London) was accompanied by hundreds of dead frogs.

A woodcut showing a rain of frogs in Scandanavia, from ‘Prodigiorum ac Ostentorum Chronicon,’ one of the first modern books about strange phenomenon, published in 1557 [source]

Written by (Roughly) Daily

July 30, 2022 at 1:00 am

“On any given day… 5% of Americans will consume a fresh orange, 21% will consume orange juice.”*…

How concentrated and ready-to-pour orange juice– originally a dumping ground for extra oranges– conquered the morning menu…

The staid carton of orange juice has long sat next to tea and coffee at the breakfast table. It’s bright, but somewhat boring, and bears the dubious halo of being something good for you. Few of us give it much thought, other than to recall its oft-trumpeted Vitamin C content.

But processed orange juice as a daily drink, you might be surprised to learn, is a relatively recent arrival. Its present status as a global phenomenon is the creation of 20th-Century marketers, dealing with a whole lot of oranges and nowhere to put them…

How orange juice took over the breakfast table,” from @BBC_Future. [TotH to friend MK.]

USDA

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As we get sweet, we might recall that it was on this date in 1821 that Spain formally transferred sovereignty over the territory we now know as Florida– the center of the orange juice industry– to the United States. (Spain had, of course, traded Florida to England [for Cuba] in 1763, but had regained it as a product of the Treaty of Versailles in 1783.)

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Written by (Roughly) Daily

July 17, 2022 at 1:00 am

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