Posts Tagged ‘childrens literature’
“To a real child anything will serve as a toy”*…
The story of a toy that both confirms and contradicts that sentiment, Mr. Potato Head…
Mr. Potato Head is an American toy brand consisting of a plastic model of a potato “head” to which a variety of plastic parts can attach — typically ears, eyes, shoes, hat, nose, pants and mouth.
Mr. Potato Head was invented and manufactured by George Lerner in 1949, but was first distributed by Hasbro in 1952… In its original form, Mr. Potato Head was offered as separate plastic parts with pushpins to be affixed to a real potato or other vegetable. Due to complaints regarding rotting vegetables and new government safety regulations, Hasbro began including a plastic potato body with the toy set in 1964.
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In the early 1940s, Brooklyn-born toy inventor George Lerner came up with the idea of inserting small, pronged body and face parts into fruits and vegetables to create a “funny face man”. Some speculate he got the idea from his wife’s nephew Aaron Bradley, who was seen placing sticks inside of potatoes in the family garden. Lerner would often take potatoes from his mother’s garden and, using various other fruits and vegetables as facial features, he would make dolls with which his younger sisters could play. The grape-eyed, carrot-nosed, potato-headed dolls became the principal idea behind the plastic toy which would later be manufactured.
Mr, Potato Head turned out to be a trailblazer– the pioneer of a new form of marketing that supercharged the toy category and paved the way for the toy-character-centered entertainment environment in which we live…
On April 30, 1952, Mr. Potato Head became the first toy advertised on television. The campaign was also the first to be aimed directly at children; before this, commercials were only targeted at adults, including toy advertisements. The commercial revolutionized marketing, and caused an industrial boom. Over one million kits were sold in the first year…
“Mr. Potato Head” from @Wikipedia.
Image above: from the collection of the Victoria and Albert Museum
* John Cowper Powys
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As we play, we might send tasty birthday greetings to the literary genius behind green eggs and ham, Theodor Seuss Geisel, AKA “Dr. Seuss”; he was born on this date in 1904. After a fascinating series of early-career explorations, Geisel settled on a style that created what turned out to be the perfect “gateway drug” to book addiction– and a love of words– for generations of young readers.
The more that you read,
The more things you will know.
The more that you learn,
The more places you’ll go.
– I Can Read With My Eyes Shut! (1978)
“In literature, as in Life, one is often astonished by what is chosen by others”*…
Why a classic is missing from the New York Public Library’s list of the 10 most-checked-out books of all time…
… the New York Public Library, celebrating its 125th anniversary, released a list of the 10 most-checked-out books in the library’s history. The list is headed by a children’s book—Ezra Jack Keats’ masterpiece The Snowy Day—and includes five other kids’ books. The list also includes a surprising addendum: One of the most beloved children’s books of all time didn’t make the list because for 25 years it was essentially banned from the New York Public Library. Goodnight Moon, by Margaret Wise Brown, would have made the Top 10 list and might have topped it, the library notes, but for the fact that “influential New York Public Library children’s librarian Anne Carroll Moore disliked the story so much when it was published in 1947 that the Library didn’t carry it … until 1972.” Who was Anne Carroll Moore, and what was her problem with the great Goodnight Moon?…
[There follows a fascinating story of self-assured curator who, even as she resisted a new wave in children’s literature, was a powerful force in making literature available to all of the kids of New York.]
… As [Betsy] Bird notes in a fascinating blog post, the legacy of Anne Carroll Moore is one that many children’s librarians struggle with. “She is the quintessential bun-in-the-hair shushing librarian,” says Bird. “She’s such an easy villain.” Her discriminating book recommendations delivered from on high represent the exact opposite of the credo pledged by most children’s librarians today: that the library’s role is to provide the widest possible array of titles and allow children to find the books they love. Yet Moore did more than anyone else in the first half of the 20th century to encourage children of all races and incomes to read. To adopt a 21st century rallying cry, Bird notes, Anne Carroll Moore “was all about diverse books waaaaaay before anyone else was.”…
“How One Librarian Tried to Squash Goodnight Moon,” from Dan Kois (@dankois) in @Slate.
* André Malraux
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As we head to bed, we might recall that it was on this date in 1934 that a female black bear named Winnie at the London Zoo passed away at the age of 20. A favorite of A.A. Milne’s son, Christopher Robin, Winnie was the namesake of Christopher Robin’s his own stuffed bear- and the inspiration for his father’s Winnie-the-Pooh stories.
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