(Roughly) Daily

Posts Tagged ‘agribusiness

“Agriculture changes the landscape more than anything else we do”*…

 

agriculture

From the USDA, a (zoomable) map of which crops are grown where in the U.S.: “Cropscape.”

* Michael Pollan

###

As we contemplate cultivation, we might note that today is National Animal Crackers Day.  Small crackers/cookies baked in the shape of animals, they were imported from England to the U.S. in the second half of the 19th century. then produced domestically by a number of bakers starting in the 1870s.

But by the turn of the century, several of those bakeries had merged to become the National Biscuit Company, which began to produce a branded version, “Barnum’s Animals,” featuring animals from the Barnum and Bailey Circus.  While earlier animal cracker were sold to merchants in bulk (to be sold to customers from barrels), Nabisco’s were packaged in a colorful, circus-themed box with a string that allowed it to be hung from a Christmas tree.  Initially retailing for 5 cents a package, they were– and remain– a huge hit.

300px-Barnum's_animals_examples

Some of “Barnum’s Animals”

 

Written by LW

April 18, 2020 at 1:01 am

“The farmer works the soil; the agriculturist works the farmer”*…

 

agriculture

 

Like the wheat barons of the 1870s who lived on San Francisco’s Nob Hill, [Stewart] Resnick isn’t of this place. He’s never driven a tractor or opened an irrigation valve. He’s never put a dusty boot on the neck of a shovel and dug down into the soil. He wouldn’t know one of his Valencia orange groves from one of his Washington navel orange groves. The land to him isn’t real. It’s an economy of scale on a scale no one’s ever tried here. He grew up in New Jersey, where his father ran a bar. He came to California in the 1950s to remake himself. Welcome to the club. He remade himself into a graduate of the UCLA law school, a cleaner of Los Angeles buildings, a vendor of security alarms, a seller of flowers in a pot, a minter of Elvis plates and Princess Diana dolls, a bottler of Fiji Island water, a farmer of San Joaquin Valley dirt. He purchased his first 640-acre section in the late 1970s and kept adding more sections of almonds, pistachios, pomegranates, and citrus until he stretched the lines of agriculture like no Californian before him.

At age 81, he’s gotten so big, he doesn’t know how big. Last time he checked, he told me he owned 180,000 acres of California. That’s 281 square miles. He is irrigating 121,000 of those acres. This doesn’t count the 21,000 acres of grapefruits and limes he’s growing in Texas and Mexico. He uses more water than any other person in the West. His 15 million trees in the San Joaquin Valley consume more than 400,000 acre-feet of water a year. The city of Los Angeles, by comparison, consumes 587,000 acre-feet.

Resnick’s billions rely on his ability to master water, sun, soil, and even bees. When he first planted seedless mandarins in the valley 17 years ago, the bees from the citrus orchards around him were flying into his groves, pollinating his flowers, and putting seeds into the flesh of his fruit. He told his neighbors to alter the flight of the bees or he’d sue them for trespassing. The farmers responded that the path of a bee wasn’t something they could supervise, and they threatened to sue him back. The dispute over the “no fly zone” was finally resolved by the invention of a netting that Resnick sheathes around his mandarins each spring. The plastic unfurls across the grove like a giant roll of Saran Wrap. No bee can penetrate the shield, and his mandarins remain seedless.

The control Resnick exercises inside his $4.5 billion privately held company does relinquish to one person: his wife, Lynda, vice chairman and co-owner, the “Pomegranate Queen,” as she calls herself. She is the brander of the empire, the final word on their Super Bowl ads, the creator of product marketing. There’s “Cheat Death” for their antioxidant-rich pomegranate juice [POM] and “Get Crackin’ ” for their pistachios [Wonderful] and “Untouched by Man” for their Fiji water. A husband and wife sharing the reins is rare for corporate America, rarer still for industrial agriculture. He commands his realm, and she commands hers, and he takes care to mind the line. “If he sticks even a toe onto her turf,” says a former business partner, “she gives him a look that sends him right back.”

Together, the Resnicks have wedded the valley’s hidebound farming culture with L.A.’s celebrity culture. They don’t do agribusiness. Rather, they say, they’re “harvesting health and happiness around the world through our iconic consumer brands.” Their crops aren’t crops but heart-healthy snacks and life-extending elixirs. Stewart refers to the occasional trek between Lost Hills and Beverly Hills — roughly 140 miles — as a “carpetbagger’s distance”…

Stewart Resnick’s domain is the densest planting of almonds, pistachios, and pomegranates on earth, making him the biggest “farmer” in the U.S. and the biggest irrigated “farmer” in the world: “A Kingdom from Dust.”

* Eugene Ware

###

As we contemplate concentration, we might send well-organized birthday greetings to Antoine Laurent de Jussieu; he was born on this date in 1748.  A botanist, he is best remembered as the first to publish a natural classification of flowering plants; much of his system– which was, in part, based on unpublished work by his uncle, Bernard de Jussieu— remains in use today.

220px-Jussieu_Antoine-Laurent_de_1748-1836 source

 

Written by LW

April 12, 2020 at 1:01 am

“Cuisine is when things taste like themselves”*…

cuisine

 

“The destiny of nations,” wrote Jean Anthelme Brillat-Savarin, an 18th-century French gastronome, “depends on how they nourish themselves.” Today a nation’s stature depends on how well it nourishes the rest of the world, too. For proof of this, consider the rise of culinary diplomacy. In 2012 America’s State Department launched a “chef corps” tasked with promoting American cuisine abroad. Thailand’s government sends chefs overseas to peddle pad Thai and massaman curry through its Global Thai programme. South Korea pursues its own brand of “kimchi diplomacy”.

But which country’s cuisine is at the top of the global food chain? A new paper by Joel Waldfogel of the University of Minnesota provides an answer. Using restaurant listings from TripAdvisor, a travel-review website, and sales figures from Euromonitor, a market-research firm, Mr Waldfogel estimates world “trade” in cuisines for 52 countries. Whereas traditional trade is measured based on the value of goods and services that flow across a country’s borders, the author’s estimates of culinary exchange are based on the value of food found on restaurant tables. Domestic consumption of foreign cuisine is treated as an “import”, whereas foreign consumption of domestic cuisine is treated as an “export”. The balance determines which countries have the greatest influence on the world’s palate.

The results make grim reading for America’s McDonald’s-munching, tariff-touting president. The United States is the world’s biggest net importer of cuisine, gobbling down $55bn more in foreign dishes than the rest of the world eats in American fare (when fast food is excluded, this figure balloons to $134bn). China comes next, with a $52bn dietary deficit; Brazil and Britain have shortfalls worth around $34bn and $30bn respectively. Italy, meanwhile, ranks as the world’s biggest exporter of edibles. The world’s appetite for pasta and pizza, plus Italians’ relative indifference to other cuisines, give the country a $168bn supper surplus. Japan, Turkey and Mexico also boast robust surpluses [see chart above].

Mr Waldfogel does not account for culinary hybrids such as the cronut—a cross between a croissant and a doughnut—or Tex-Mex. Nor does he consider authenticity; few Neapolitans would consider Domino’s Pizza a real taste of home. Despite this, some cuisines clearly have a bigger worldwide appeal than others. Foodies scoffing spring rolls in San Francisco or cheeseburgers in Chongqing should give thanks to globalisation. A policy of culinary mercantilism could make dining out very dull indeed…

Which countries dominate the world’s dinner tables?

* Curnonsky (Maurice Edmond Sailland; c.f. almanac entry here)

###

As we contemplate culinary culture, we might send carefully-peeled birthday greetings to John Richard (“Jack” or “J.R.”) Simplot; he was born on this date in 1909.  An Idaho-based agribusiness entrepreneur, Simplot, J.R.’s eponymous company, became the largest shipper of fresh potatoes by the outbreak of World War II.  In 1967, Simplot and McDonald’s impressario Ray Kroc agreed by handshake that the Simplot Company would provide frozen french fries to the restaurant chain; by 2005, Simplot was supplying the (by then vastly larger) Golden Arches with half of its french fries and hash browns.  Simplot also provided seed capital for Micron Technologies, a successful computer memory chip company.

J._R._Simplot source

 

 

Written by LW

January 4, 2020 at 1:01 am

“First we eat, then we do everything else”*…

 

food flow

How food flows between counties in the U.S.: each line represents the transportation of all food commodities, along transit routes, like roads or railways.

 

My team at the University of Illinois just developed the first high-resolution map of the U.S. food supply chain.

Our map is a comprehensive snapshot of all food flows between counties in the U.S. – grains, fruits and vegetables, animal feed, and processed food items.

To build the map, we brought together information from eight databases, including the Freight Analysis Framework from Oak Ridge National Laboratory, which tracks where items are shipped around the country, and Port Trade data from the U.S. Census Bureau, which shows the international ports through which goods are traded…

Food counties

These nine counties — mostly in California — are most central to the overall structure of the food supply network. A disruption to any of these counties may have ripple effects for the food supply chain of the entire country.

 

Megan Konar, one of the principal investigators on the study, explains in fascinating detail how food gets to your home… and lists some of the bottlenecks and vulnerabilities to which we’d be wise to pay attention.  Read the study in full here.

* M. F. K. Fisher

###

As we dig in, we might send well-preserved birthday greetings to Nicolas Appert; he was born on this date in 1749.  A confectioner and inventor, he is known as “the father of canning.”

In 1795, Napoleon, who famously understood that an army travels on its stomach, had offered a prize of 12,000 francs for a method of preserving food and transporting it to its armies.  Appert, who worked 14 years to perfect a method of storing food in sterilized glass containers, won the award in 1810.

Interestingly, that same year (1810), Appert’s friend and agent, Peter Durand, took the invention to the other side.  He switched the medium from glass to metal and presented it to Napoleon’s enemies, the British– scoring  a patent (No. 3372) from King George for the preservation of food in metal (and glass and pottery) containers… the tin can.

One of Appert’s/Durand’s first cans

source

 

 

Written by LW

November 17, 2019 at 1:01 am

%d bloggers like this: