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Posts Tagged ‘graphic design

“You cannot bore people into buying your product”*…

 

messam

“… Unclear why Messam thinks it’s wise to feature a photo of himself running away from the voter.”

 

For those who think it trivializes our political process to judge candidates by their typography—what would you prefer we scrutinize? Qualifications? Ground into dust during the last election. Issues? Be my guest. Whether a candidate will ever fulfill a certain campaign promise about a certain issue is conjectural.

But typography—that’s a real decision candidates have to make today, with real money and real consequences. And if I can’t trust you to pick some reasonable fonts and colors, then why should I trust you with the nuclear codes?

Book publishers spend a lot on cover design. [The adage “don’t judge a book by its cover” dates from the time before books were sold with colorful jackets.] Candidates likewise spend a lot on their public presentation. Why? For the same reasons: voters (or readers) are going to make judgments based on design factors (whether consciously or not). So just as we should feel justified judging a book by its cover—because that’s what it’s for—we should likewise feel justified considering how typography reflects on each candidate.

Along those lines, my pet political theory is that even as they labor to reveal their characteristic strengths through typography, candidates tend to be more successful revealing their characteristic limitations. The evidence is left as a thought experiment for sufficiently motivated readers…

Writer, typographer, programmer, and lawyer Matthew Butterick‘s witty and wise observations on the design choices made by presidential candidates (so far): “Typography 2020: a listicle for America.”

* David Ogilvy

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As we face up to face-value, we might recall that this is the “birthday” of the earliest-known dated printed book: the sacred Buddhist text the Diamond Sutra.  A copy of the Tang-dynasty Chinese version of the Diamond Sūtra was found among the Dunhuang manuscripts in 1900, and has been dated back to May 11, 868.

Jingangjing

Frontispiece of the Chinese Diamond Sūtra

 

 

Written by LW

May 11, 2019 at 1:01 am

The Annals of Radical Juxtaposition: Special Journalism Edition…

From Jim Fallows’ always-illuminating Atlantic blog, “Many Mental Patients Simply Walk Out“:

I mentioned yesterday that I was “sure” it was an “accident” that the NYT juxtaposed two stories on its home page about artificial-heart devices. The first story said that former VP Cheney had gotten one; the second, that too many people were getting them.

Reader Mike Diehl says that I was correct to put the air quotes (OK, electronic quotes) where I did. He writes:

>>Had I seen that, I would not have had a doubt the pairing was intentional. I still have a copy of the New York Times from August 8, 1974 — one day before Richard Nixon resigned the presidency. On the front page at the bottom is a photo of Nixon, walking from the Executive Office Building to the White House, juxtaposed with an article headlined, “Many Mental Patients Simply Walk Out.”

Searching for this page, which I am delighted to have found and am attaching here, I note that quite a number of articles on mental health facilities were published in the paper that summer, several making the front page. Two front-page pieces I found are adjacent to articles on Nixon, but none so juicy as the one I cite above. However, on July 31, a front-page piece by Lawrence van Gelder headlined “Mental Patient Held As Church Arsonist” is sandwiched between two articles on Watergate, one headlined “President Surrenders 11 Tapes to Sirica,” the other a reproduction of the text of Impeachment Article III. Coincidence? I think not.

As a graphic designer, I’m aware the opportunities to make such a wry statement with mere page layout are rare, but the New York Times is no stranger to the practice.<<

click image above, or here, to enlarge

On a vaguely-related (and marginally-suitable-for-work) front, readers might enjoy “15 Funniest Accidentally Naughty Headlines,” e.g…

 

As we ponder the future of journalism, we might recall that it was on this date in 1997 that the Italian government issued the 1,000 Lire coin, the reverse side of which features a European map on which Germany (which reunited in 1990) is shown as still divided into East and West.  The coins were discontinued the following year.

source

 

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