Posts Tagged ‘William Howard Taft’
“This is a cardboard universe”*…
As we rid ourselves of the detritus of the Holiday season, let us pause to consider its signature component: at the turn of the 21st century, corrugated cardboard accounted for just fifteen percent of the United States recycling stream; today, it’s nearly half. Shannon Mattern on the cardboard box…
… As historian Maria Rentetzi writes (“Cardboard Box: The Politics of Materiality,” in Boxes: A Field Guide), “the cardboard box — the waste of our commercial world — is recycled in such a way as to make visible the disorder in our societies, the faults of capitalism.” It is an abject object that touches all parts of the city, from the granite kitchen island to the sewer grate. And for many of us, the cardboard box is our closest touchpoint to globalized trade, structuring our relations with people in distant places. It brings the logistics chain to our doorstep. The magnificently ripped metal freight container may get the Economist cover shot, but the plain brown box delivers messages to our homes. Its very existence in our homes, Marshall McLuhan would say, is the message. In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications.”
Let’s unpack that, shall we? Boxes are media in multiple senses of the word. They’re lithographed surfaces designed to be read, and they’re dimensional containers that mediate between outside and inside worlds. They’re “media of transport and information, shapers of public opinion and consumer desire, and means of targeting attention.” And they’re “logistical media” that “arrange people and property into time and space,” that “coordinate and control the movement of labor, people, and things situated along and within global supply chains.” The cardboard box is a minimalist form with maximalist ambitions, an arboreal apparatus made from one of the world’s most abundant renewable resources, then filled with plastic and moved around by copious quantities of oil. It doesn’t just coordinate and control landscapes; it transforms them.
Cardboard’s ubiquity rests on simple claims: I can hold that, and I can go there. The Container Corporation of America was founded in 1926, and upon those claims it built an empire with surprising reach. The CCA made collapsible shipping boxes, and it transformed packaging into a science and an art. It advanced market research, shaped mid-century taste, and altered the chromatic universe through color standards. It employed some of the best graphic designers of the period, and as national borders shifted after the Second World War, it commissioned Herbert Bayer, author of the Universal typeface, to revise the World Geo-Graphic Atlas. Even then, the CCA was remaking that new world to meet its logistical needs, rehabbing mining towns and germinating forests, and orchestrating civic discourse about all of this.
How did a packaging company get into the publishing business — into the containment and distribution of information? How were geographic imaginations changed in the process? Soon we’ll dive into the Paepcke archive, to find answers to those questions. But first I want to show you how a cardboard box is made…
In turn, inspiring and horrifying– the social history of the cardboard carton: “World in a Box,” @shannonmattern.bsky.social in @placesjournal.bsky.social.
For an earlier (R)D focused on Mattern’s work: “To clarify, ADD data.”
* Philip K. Dick, The Dark-Haired Girl
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As we tape it tight, we might recall that it was on this date in 1910 that a federal official who might slowed the onset of the cardboard box was fired: Gifford Pinchot, the first chief of the United States Forest Service, was fired by President William Howard Taft. Pinchot had opposed Taft’s newly appointed Secretary of the Interior, Richard Ballinger, who favored commercial exploitation of federal reserve lands.
During President Theodore Roosevelt’s term, Pinchot had help enable policies for the conservation of natural resources. Roosevelt had designated millions of acres to protect as National Forests. That legacy was threatened, so Pinchot pressured Taft to remove Ballinger from office. In November of 1909, Collier’s Magazine had created a scandal when it accused Ballinger of shady dealings in coal lands in Alaska. When Pinchot criticized both Ballinger and Taft, the president reacted by firing him.
“By blood a king, in heart a clown”*…
Readers will remember Arthur Drooker, photographer-extraordinaire of conventioneers. His most recent foray will reassure those who’ve been worried at the prospect of a clown shortage, even as it horrifies those with coulrophobia… Drooker’s most recent stop in his quest to capture the best and most spirited conventions nationwide for his forthcoming book Conventional Wisdom was the Crowne Plaza Hotel in Northbrook, Illinois, where he dove into the annual gathering of the World Clown Association (WCA).
Read all about it, and see more of Drooker’s photos, at “Conventional Wisdom: World Clown Association.”
* Alfred Lord Tennyson
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As we practice our pratfalls, we might recall that it was on this date in 1910 that President William Howard Taft inaugurated a long-standing tradition: he threw out the ceremonial first pitch in the baseball game that began the major league season.
I’ll take the low road…
source: Argonne National Laboratory
Cartoonist Rube Goldberg sketched ironic paeans to parsimony– cartoons depicting the simplest of things being done in the most elaborate and complicated of ways. His whimsy inspired Purdue University to hold an annual Rube Goldberg Contest, in which teams of college students from around the country compete “to design a machine that uses the most complex process to complete a simple task – put a stamp on an envelope, screw in a light bulb, make a cup of coffee – in 20 or more steps.”
New Scientist reports on this year’s meet:
Who ever said a machine should be efficient? The device in this video was deliberately over-engineered to water a plant in 244 steps, while illustrating a brief history of life and the universe in the meantime. Created by students at Purdue University in West Lafayette, Indiana, it sets a new world record for the most complex Rube Goldberg machine – a contraption designed to complete a simple task through a series of chain reactions.
The machine was unveiled in March at the National Rube Goldberg Machine Championships held at Purdue University. The competition, first held in 1949, challenges competitors to accomplish a simple task in under 2 minutes, using at least 20 steps.
Although this machine used the greatest number of steps, it encountered some problems during the contest so was disqualified. But the team tried it again afterwards and it worked – too late to compete in the championships but still valid as a world record entry. They should find out this week if Guinness World Records accepts their record-breaking feat.
For more Rube Goldberg machines, check out our previous coverage of the championships, watch this cool music video by OK Go or see how an elaborate Japanese device could fix you a noodle dinner.
As we savor the sheer silliness of it all, we might recall that The American Academy of Arts and Sciences, which was founded during the Revolutionary War, was chartered on this date in 1780.
Established by by John Adams, James Bowdoin, John Hancock, and other leaders who contributed prominently to the establishment of the new nation, its government, and its Constitution, the Academy’s purpose was (in the words of the Charter) “to cultivate every art and science which may tend to advance the interest, honour, dignity, and happiness of a free, independent, and virtuous people.”
Over the years, just about everyone a reader may have encountered in a U.S. History text has been a member: The original incorporators were later joined by Benjamin Franklin, George Washington, Thomas Jefferson, Charles Bulfinch, Alexander Hamilton, John Quincy Adams, and others. During the 19th century, the elected membership included Daniel Webster, Henry Wadsworth Longfellow, John J. Audubon, Louis Agassiz, Asa Gray, Ralph Waldo Emerson, and Alexander Graham Bell. In the early decades of the twentieth century, membership in the Academy continued to grow as other noted scholars, scientists, and statesmen were elected– including A. A. Michelson, Percival Lowell, Alexander Agassiz and, later, Charles Steinmetz, Charles Evans Hughes, Samuel Eliot Morison, Albert Einstein, Henry Lee Higginson, Woodrow Wilson, William Howard Taft, and Henry Cabot Lodge. (Current members are listed here.)
Today the Academy is (in its self-explanation) “an international learned society with a dual function: to elect to membership men and women of exceptional achievement, drawn from science, scholarship, business, public affairs, and the arts, and to conduct a varied program of projects and studies responsive to the needs and problems of society.”
The Minerva Seal (source)
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