Posts Tagged ‘Signs’
“Every moment of light and dark is a miracle”*…
Long before the lights from Pittsburgh’s PNC Park began illuminating the North Shore every summer, a local corporation gave the city an art show every night on the same grounds.
The Westinghouse Electric Supply Company (a subsidiary of the Westinghouse Electric Corporation, or Wesco), based in Pittsburgh, moved into a warehouse facing the Allegheny River in 1948. On its roof, a giant orange and blue sign spelled out the the company’s tag line, “You can be sure … if it’s Westinghouse.”
As modernist design trickled down from the Bauhaus to Madison Avenue, most noticeably in the 1960s, corporate giants like Westinghouse began leaning towards minimalist visual identities. In 1960, Paul Rand gave the company a logo that looked like an electrical socket that also spelled out the letter W.
Six years later, Richard Huppertz, head of Westinghouse’s Corporate Design Center, wanted to emphasize the company’s sleek new identity with text-free signage on top of their North Shore warehouse. Huppertz ran the idea by Rand, who then came up with the country’s first computer-controlled sign…
Read the rest of this illuminating story at “Remembering Pittsburgh’s Most Mesmerizing Sign.”
* Walt Whitman
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As we celebrate bright ideas, we might turn to the noir side and send hard-boiled birthday greetings to Raymond Chandler, novelist (The Big Sleep, Farewell, My Lovely, et al.) and screenwriter (Double Indemnity, with Billy Wilder, e.g.), whose Philip Marlowe was (with Hammett’s Sam Spade) synonymous with “private detective,” whose style (with Hammett’s) defined a genre, and who was (unlike Hammett) born on this date in 1888.
Love interest nearly always weakens a mystery because it introduces a type of suspense that is antagonistic to the detective’s struggle to solve the problem. It stacks the cards, and in nine cases out of ten, it eliminates at least two useful suspects. The only effective love interest is that which creates a personal hazard for the detective – but which, at the same time, you instinctively feel to be a mere episode. A really good detective never gets married.
– Raymond Chandler, “Casual Notes on the Mystery Novel” (essay, 1949)
The Annals of Semiotics, Vol. 27: Round and Round and Round We Go…
The image you see above is a “magic roundabout” in Colchester, England. It includes 5 mini-roundabouts embedded in a giant one. Imagine driving that on the left side of the road!
Roundabout. Traffic Circle. Rotary. According to the Harvard Dialect Study, we Americans are pretty divided about what to call a traffic circle, which is my own word of choice, like nearly 40% of the rest of you…
Read on at Deborah Fallows’ “Magical Roundabouts and the Language of Signs,” one of a fascinating on-going series of dispatches from Deb and her husband James Fallows in the Atlantic series “American Futures“– tales of “reinvention and resilience across the nation.”
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As we name that turn, we might recall that it was on this date in 1993 that the last segment of the Natchez Trace Parkway’s Double Arch Bridge was set into place in the Franklin Crossing, over Route 96 near Franklin, Tennessee. The National Park Service had been paving the Natchez Trace a little bit at a time since 1938, turning it into a scenic modern highway. The last stretch was the Franklin Crossing, where engineers had to figure out how to elevate the bridge over Route 96 and the densely wooded valley below while preserving the natural beauty of the site. Engineer Eugene Figg settled on an open, double-arched bridge that supports its deck without spandrel columns, preserving most of the view across the valley– the first precast segmental concrete arch bridge to be built in the United States.
The bridge was officially opened in the Spring of the following year, and the Parkway was complete.
Back to the streets…
Following earlier assays of street signage from all over (e.g., here and here), the rubber finally meets the road itself. Readers, the Toynbee Tile…
Franklin Square, Washington, DC (source)
Since the 1980s, several hundred tiles– all roughly the size of an American state license plate, and all bearing roughly the message above– have been found embedded in the pavement of roads in streets in two dozen major U.S. cities and four South American capitals.
There’s no consensus among scholars of the tiles as to their reference or meaning. It’s pretty widely held that the “Toynbee” reference is to historian Arnold Toynbee, perhaps to a passage (in Experiences):
Human nature presents human minds with a puzzle which they have not yet solved and may never succeed in solving, for all that we can tell. The dichotomy of a human being into ‘soul’ and ‘body’ is not a datum of experience. No one has ever been, or ever met, a living human soul without a body… Someone who accepts – as I myself do, taking it on trust – the present-day scientific account of the Universe may find it impossible to believe that a living creature, once dead, can come to life again; but, if he did entertain this belief, he would be thinking more ‘scientifically’ if he thought in the Christian terms of a psychosomatic resurrection than if he thought in the shamanistic terms of a disembodied spirit.
Others suggest that the tiles allude to Ray Bradbury’s story “The Toynbee Convector,” to Arthur C. Clarke’s story “Jupiter V,” or– perhaps, given the direct 2001 reference, most likely– to Stanley Kubrick’s film (in which, readers will recall, hibernating astronauts who had secret training were to be revived upon arrival on Jupiter).
And while there’s no agreement on the identity of the tiler, a majority of enthusiasts believe that “he” is from Philadelphia– both because the City of Brotherly Love hosts the highest concentration of the plaques and because a collection of tiles found there deviate from the norm to ascribe a plot to John S. Knight (of Knight-Ridder, the erst-while newspaper publishers), the Mafia, and others.
See a (nearly) complete list of tiles and their locations here, a set of photos here, and learn how they are implanted here. Visit this site for a peek at a Sundance award-winning documentary on the Tiles.
UPDATE: Further to earlier posts on Lorem Ipsum and it’s bastard children, Bacon Ipsum and Hipster Ipsum, more grievous greeking: Velo Ipsum (for bicycling enthusiasts), and for the reportorially-inclined, Journo Ipsum.
As we watch where we’re walking, we might recall that it was on this date in 1504 that Michelangelo’s 17-foot-tall marble David was unveiled in a public square outside the Palazzo della Signoria, the seat of civic government in Florence.
Signs of the Times, Part 666…
Earlier missives have covered the ironic antics of Bansky (e.g., here). Now, in the spirit of his faux Paris Hilton CD covers, TrustoCorp and their “Tabloid Magazine Interventions“…
As Arrested Motion reports:
… they’ve gone into magazine stands, bookstores and pharmacies throughout Hollywood, Manhattan, Williamsburg, LAX and JFK to drop copies of these little artistic interventions for the unsuspecting public.
No details were spared as headlines blasted celebrities and public figures like Lindsey Lohan, Sarah Palin and Donald Trump in hypothetical features of entertaining variants for ever popular gossip magazines such as US, People and OK. What’s more is that each page of the tabloid have an embedded alphanumeric code that leads to a secret website for people that can figure it out. So keep your eyes peeled as you pass by your local newsstands as you may be lucky enough to find that TrustoCorp made a special delivery in your neighborhood.
See the rest of the covers at Arrested Motion.
And visit the TrustoCorp site for an interactive map revealing the locations of the signs that the collective has helpfully distributed around Manhattan, signs like…
Lexington and 24th
Greenwich and Morton
As we celebrate semiotic significance, we might recall that it was on this date in 1833 that the first successful “penny newspaper,” the New York Sun, was first published. While it is probably best remembered for its 1897 editorial “Is There a Santa Claus?” (commonly referred to as “Yes, Virginia, There Is a Santa Claus”), it also published “The Great Moon Hoax” (featured here recently), and Edgar Allan Poe’s “Balloon Hoax.”
We also have the Sun— more specifically, its managing editor from 1863-1890, John Bogart– to thank for that oft-quoted definition of the journalistic enterprise: “When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news.”
From the Department of Superfluous Redundancy…
From Damn Cool Pictures, “50 Completely Useless Signs“…
More at Damn Cool Pictures.
As we await further instructions, we might recall that it was on this date in 1940 that the Warner Bros. Merrie Melodies animated short “A Wild Hare”– the first “official” Bugs Bunny cartoon– premiered (though readers will recall that Bugs [or at least, his prototype] made his inaugural screen appearance two years earlier). Directed by Tex Avery, “A Wild Hare” was nominated for an Academy Award.
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