Posts Tagged ‘carbon’
“The turning points of lives are not the great moments. The real crises are often concealed in occurrences so trivial in appearance that they pass unobserved.”*…
What’s true of threats is also true of opportunities. Could Ford’s new truck be the pivot to a new, greener personal transportation future?
As the top-selling model line in the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem. The lineup, led by the F-150, generates more than $40 billion in annual revenue. Only one other U.S. product—Apple Inc.’s iPhone—tops F-Series sales.
Given this, Ford’s decision to electrify the F-150 stands as one of the boldest strategic decisions in 21st century business. An electric F-150, more than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition.
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Costs for Lightning owners will be considerably lower than for those owning the F-150. The $39,974 base price (factoring in federal subsidies) is 17% less than that of an entry-level F-150, according to Atlas Public Policy.
Operating costs are lower too…
The most highly anticipated EV is about to hit the U.S. market — and raise the stakes for automakers’ efforts to cut emissions: “How Ford’s Electric F-150 Pickup Truck Will Cut Carbon Pollution,” from @business.
* George Washington
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As we plug in, we might recall that it was on this date in 1924 that map and travel publisher Rand McNally published the first edition of Auto Chum, which went on to become the best-selling Rand McNally Road Atlas.
“In every grain of sand there is the story of the earth”*…
A pair of palm-tree-fringed coves form two narrow notches, about a quarter of a mile apart, along the shoreline of an undisclosed island somewhere in the Caribbean.
After a site visit in early March, researchers with the San Francisco nonprofit Project Vesta determined that the twin inlets provided an ideal location to study an obscure method of capturing the carbon dioxide driving climate change.
Later this year, Project Vesta plans to spread a green volcanic mineral known as olivine, ground down to the size of sand particles, across one of the beaches. The waves will further break down the highly reactive material, accelerating a series of chemical reactions that pull the greenhouse gas out of the air and lock it up in the shells and skeletons of mollusks and corals.
This process, along with other forms of what’s known as enhanced mineral weathering, could potentially store hundreds of trillions of tons of carbon dioxide, according to a National Academies report last year. That’s far more carbon dioxide than humans have pumped out since the start of the Industrial Revolution. Unlike methods of carbon removal that rely on soil, plants, and trees, it would be effectively permanent. And Project Vesta at least believes it could be cheap, on the order of $10 per ton of stored carbon dioxide once it’s done on a large scale.
But there are huge questions around this concept as well…
Scientists are taking a harder look at using carbon-capturing rocks to counteract climate change, but lots of uncertainties remain: “How green sand could capture billions of tons of carbon dioxide.”
* Rachel Carson
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As we contemplate carbon, we might send airy birthday greetings to F. Sherwood Rowland; he was born on this date in 1927. A chemist whose research focused on atmospheric chemistry and chemical kinetics, he is best-remembered for his discovery that chlorofluorocarbons contribute to ozone depletion– for which he shared the 1995 Nobel Prize for Chemistry.
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