Posts Tagged ‘apple’
“If I could explain it to the average person, I wouldn’t have been worth the Nobel Prize”*…
Alex Murrell on the surge of sameness all around us…
The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we buy, their adverts, identities and taglines all look the same.
But it doesn’t end there. In the age of average, homogeneity can be found in an almost indefinite number of domains.
The Instagram pictures we post, the tweets we read, the TV we watch, the app icons we click, the skylines we see, the websites we visit and the illustrations which adorn them all look the same. The list goes on, and on, and on…
Perhaps when times are turbulent, people seek the safety of the familiar. Perhaps it’s our obsession with quantification and optimisation. Or maybe it’s the inevitable result of inspiration becoming globalised…
But it’s not all bad news.
I believe that the age of average is the age of opportunity…
Lots more mesmerizing examples: “The age of average,” from @alexjmurrell.
* Richard Feynman
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As we think different, we might recall that it was on this date in 1976 that Steve Jobs, Steve Wozniak, and Ronald Wayne signed a partnership agreement that established the company that would become Apple Computer, Inc.– a company that was all about trumping sameness– on January 3, 1977.
Wayne left the partnership eleven days later, relinquishing his ten percent share for $2,300.

“There must be some other way out of here, said the joker to the thief / There’s too much confusion, I can’t get no relief”*…
The dangers of rapid scaling: Praveen Seshadri on what ails Google and how it can turn things around…
I joined Google just before the pandemic when the company I had co-founded, AppSheet, was acquired by Google Cloud. The acquiring team and executives welcomed us and treated us well. We joined with great enthusiasm and commitment to integrate AppSheet into Google and make it a success. Yet, now at the expiry of my three year mandatory retention period, I have left Google understanding how a once-great company has slowly ceased to function.
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, legal reviews, performance reviews, exec reviews, documents, meetings, bug reports, triage, OKRs, H1 plans followed by H2 plans, all-hands summits, and inevitable reorgs. The mice are regularly fed their “cheese” (promotions, bonuses, fancy food, fancier perks) and despite many wanting to experience personal satisfaction and impact from their work, the system trains them to quell these inappropriate desires and learn what it actually means to be “Googley” — just don’t rock the boat. As Deepak Malhotra put it in his excellent business fable, at some point the problem is no longer that the mouse is in a maze. The problem is that “the maze is in the mouse.”
It is a fragile moment for Google with the pressure from OpenAI + Microsoft. Most people view this challenge along the technology axis, although there is now the gnawing suspicion that it might be a symptom of some deeper malaise. The recent layoffs have caused angst within the company as many employees view this as a failure of management or a surrender to activist investors. In a way, this reflects a general lack of self-awareness across both management and employees. Google’s fundamental problems are along the culture axis and everything else is a reflection of it. Of course, I’m not the only person to observe these issues (see the post by Noam Bardin, Waze founder and ex-Googler).
The way I see it, Google has four core cultural problems. They are all the natural consequences of having a money-printing machine called “Ads” that has kept growing relentlessly every year, hiding all other sins.
(1) no mission, (2) no urgency, (3) delusions of exceptionalism, (4) mismanagement…
A provocative diagnosis: “The maze is in the mouse.” Eminently worth reading in full.
* Bob Dylan, “All Along the Watchtower”
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As we go back to basics, we might recall that it was on this date in 1955 that a boy was born to University of Wisconsin graduate students Joanne Simpson and Abdulfattah Jandali. He was given up for adoption and taken in by a machinist and his wife in Mountain View, California. They named him Steve Jobs.
“Other things stop working or they break, But batteries… they die”*…
There’s been a great deal of talk about semiconductors and the implications of a supply chain that depends too heavily on China– and some action (c.f., e.g., here and here). Fair enough: chips are clearly central to the economy into which we’re growing; assuring access matters. But let us not forget their humble technological cousin, the battery. Batteries power an increasing number of the appliances on which our lives increasingly depend; with the world gearing up for the electric vehicle era, we’re going to need them even more. So it could be an issue that the world is much more reliant on China for batteries than for chips…
Battery manufacturing has become a priority for many nations, including the United States. However, having entered the race for batteries early, China is far and away in the lead… In 2022, China had more battery production capacity than the rest of the world combined…
Global lithium-ion manufacturing capacity is projected to increase eightfold in the next five years… China’s well-established advantage is set to continue through 2027, with 69% of the world’s battery manufacturing capacity…
Battery manufacturing is just one piece of the puzzle, albeit a major one. Most of the parts and metals that make up a battery—like battery-grade lithium, electrolytes, separators, cathodes, and anodes—are primarily made in China.
Therefore, combating China’s dominance will be expensive. According to Bloomberg, the U.S. and Europe will have to invest $87 billion and $102 billion, respectively, to meet domestic battery demand with fully local supply chains by 2030…
More (and a larger version of the graphic above) at “Visualizing China’s Dominance in Battery Manufacturing (2022-2027P),” from @VisualCap.
* Demetri Martin
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As we recharge, we might recall that it was on this date in 1984 that Apple aired an epoch-making commercial, “1984” (directed by Blade Runner director Ridley Scott), during Superbowl XVIII– for the first and only time. Two days later, the first Apple Macintosh went on sale…. battery-dependent portables followed a few years later.
“Create more value than you capture”*…
A thoughtful consideration of Web 3.0 from the always-insightful Tim O’Reilly…
There’s been a lot of talk about Web3 lately, and as the person who defined “Web 2.0” 17 years ago, I’m often asked to comment. I’ve generally avoided doing so because most prognostications about the future turn out to be wrong. What we can do, though, is to ask ourselves questions that help us see more deeply into the present, the soil in which the future is rooted. As William Gibson famously said, “The future is already here. It’s just not evenly distributed yet.” We can also look at economic and social patterns and cycles, using as a lens the observation ascribed to Mark Twain that “history doesn’t repeat itself, but it rhymes.”
Using those filters, what can we say about Web3?…
There follows a fascinating– and educational– analysis of the state of play and the issues that we face.
Tim concludes…
Let’s focus on the parts of the Web3 vision that aren’t about easy riches, on solving hard problems in trust, identity, and decentralized finance. And above all, let’s focus on the interface between crypto and the real world that people live in, where, as Matthew Yglesias put it when talking about housing inequality, “a society becomes wealthy over time by accumulating a stock of long-lasting capital goods.” If, as Sal Delle Palme argues, Web3 heralds the birth of a new economic system, let’s make it one that increases true wealth—not just paper wealth for those lucky enough to get in early but actual life-changing goods and services that make life better for everyone.
“Why it’s too early to get excited about Web3,” from @timoreilly.
See also: “My first impressions of web3” from Matthew Rosenfeld (AKA Moxie Marlinspike, @moxie, founder of @signalapp).
* Tim O’Reilly
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As we focus on first principles, we might recall that it was on this date in 2007 that Steve Jobs introduced the iPhone at MacWorld. The phone wasn’t available for sale until June 29th, occasioning one of the most heavily anticipated sales launches in the history of technology. Apple sold 1.4 million iPhones in 2007, steadily increasing each year; estimated sales in 2021 are 240-250 million.
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