Posts Tagged ‘inventor’
“…there may be no forgiveness for polyester. On this one matter, Satan and the Lord are in agreement”*…
Polyester has had a roller coaster ride as a clothing fabric, but now it’s sitting pretty. As Virginia Postrel explains, thanks to advances in materials science, it reinvented itself so successfully that many people don’t even realize they’re wearing polyester today…
Fifty years ago, polyester seemed like a wonder fabric. It freed women from their ironing boards, and they poured into the workforce, feeling liberated in their double-knit pantsuits. Polyester held bright colors better than old-fashioned materials, making it ideal for psychedelic prints, disco attire, and sports teams clashing on color television. It was inexpensive, and it didn’t wear out. People loved polyester.
Until they didn’t. A decade later, polyester was the faux pas fiber. It pilled and snagged. It didn’t breathe. It stank from sweat. And it represented bad taste. ‘It became associated with people of low socioeconomic status who didn’t have any style’, an advertising executive told the Wall Street Journal in 1982.
That year, prices fell by more than 10 percent, as polyester fiber consumption dropped to its lowest level since 1974. Profits plummeted. Plants closed. Industry polls showed a quarter of Americans wouldn’t touch the stuff – with resistance fiercest among the young, the affluent, and the fashion-conscious. For polyester makers, the miracle threatened to become a disaster…
Four decades later, polyester rules the textile world. It accounts for more than half of global fiber consumption, about twice that of second-place cotton. Output stands at nearly 58 million tons a year, more than 10 times what it was in the early ’80s. And nobody complains about polyester’s look and feel. If there’s a problem today, it’s that people like polyester too much. It’s everywhere, even at the bottom of the ocean…
On the past and future of a ubiquitous fiber: “How polyester bounced back,” from @vpostrel.
* “He paused, twisting his goatee, considering the law in Deuteronomy that forbade clothes with mixed fibers. A problematic bit of Scripture. A matter that required thought. ‘Only the devil wants man to have a wide range of lightweight and comfortable styles to choose from,’ he murmured at last, trying out a new proverb. ‘Although there may be no forgiveness for polyester. On this one matter, Satan and the Lord are in agreement’.” – Joe Hill, Horns
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As we contemplate clothing, we might send inventive birthday greetings to Ron Popeil; he was born on this date in 1935. An inventor and entrepreneur, he developed dozens of best-selling products and pioneered the direct-response infomercial form of sales.
At the age of 17, Popeil moved to Chicago and went to work for his father to learn the trade from him. Popeil’s father, Samuel J. Popeil, was an inventor as well, and some of Ron’s earlier famous creations were based on his father’s gadgets. He also discovered a flea market in Chicago called Maxwell Street that helped boost his career considerably. He also demonstrated his products at Woolworths’ in Chicago where he earned in excess of $1000 per week. After acting as his father’s distributor for a few years, Popeil eventually opened up his own company named “Ronco” in 1964.
When Popeil was working for his father, one of the products he undertook to sell was a vegetable chopper called “Chop-O-Matic”. Priced at $3.98, this was one of the bestselling products of his company and sold over 2 million units. The only problem was that salesmen could not carry enough vegetables with them to demonstrate the chopping process at each house. The solution was to record a video demonstrating the use of the gadget. This led him to think about advertising these videos as a commercial on television. Television commercials and Popeil were an instant match. Popeil’s natural selling skills could now reach crowds of millions and further sales began to pour in.
Ron had a long list of bestselling products with his company Ronco. One was a device called the “pocket fisherman” that is a small tackle box with hook, line, and sinker all in one. He called it “the best fishing invention since the fishing pole and only for $19.95”. Another invention was “Mr. Microphone” – a low powered FM modulator and radio transmitter that would broadcast using an FM radio. Another of his bestsellers was the “Showtime Rotisserie” oven for cooking chicken and BBQ. In his infomercials he used the line “Set it, and forget it!” to pitch the product to audiences. Other products include smokeless ashtray, drain buster, bottle cap opener, electric food dehydrator, egg scrambler, hair formula to cover up bald patches, Dial-O-Matic, and a pasta maker.
Famous Inventors
And Popeil was also hugely impactful in the ways that he sold his products, helping to develop and establishing a number of the norms and tropes of the infomercial, including the now-standard catchphrases “But wait, there’s more” and “Operators are standing by.”
“Besides black art, there is only automation and mechanization”*…
THE AUTOMATIC MOTORIST, a British short film from 1911, wants you to avoid self-driving cars at all costs. In it, a robot chauffeur is developed to drive a newly wedded couple to their honeymoon destination. But this robot malfunctions, and all of a sudden the couple is marooned in outer space (and then sinking underwater, and then flying through the sky—it’s complicated)…
More on the film and its maker at “This Bizarre 1911 Film Warns of the Perils of Self-Driving Cars.”
* Federico Garcia Lorca
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As we keep our eyes on the road, we might recall that it was on this date in 1873 that Samuel Clemens (the author known as Mark Twain) received a U.S. patent, his second, for a self-pasting Scrapbook (No. 140,245). His creation used a dried adhesive on its pages so that users need only moisten a page in order to attach pictures.
In 1871, Clemens had scored his first patent, for “an Improvement in Adjustable and Detachable Straps for Garments”–an adjustable strap that could be used to tighten shirts at the waist that was later used on women’s corsets, and is considered by many to be the precursor of the adjustable bra strap. He earned his third patent in 1875 for a history trivia game,“Mark Twain’s Memory-Builder Game.”
“I have not failed. I’ve just found 10,000 ways that won’t work.”*…
The Museum of Failure opens in Helsingborg, Sweden on June 7.
Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.
The collection consists of over sixty failed products and services from around the world. Every item provides unique insight into the risky business of innovation…
From the Apple Newton and “Bic for Her” to “Trump, the Game” and Harley Davidson perfume (above)– see them at the Museum of Failure.
* Thomas Edison
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As we try again, we might spare a though for John Deere; he died on this date in 1886. A blacksmith and inventor in Grand Detour, Ill., he frequently repaired the wood and cast-iron plows of eastern U.S. design, which were troubled by the heavy, sticky local soils. By 1838 he had produced three more suitable steel plows of his own new design, and more in following years, which expanded into the agricultural machine business he began upon moving to Moline, Ill. (in 1847). In another ten years, his annual production had increased ten-fold. Originally using imported English steel instead of cast iron, he converted to U.S.-made steel when Pittsburgh steel plants could supply a suitable product. The company diversified with production of harrows, drills, cultivators and wagons… and grew to become the agricultural and construction equipment giant in business to this day.
“You can lead a horse to water, but a pencil must be lead”*…
The oldest known pencil in the world, from the early 17th century, on display at the Faber-Castell castle near Nuremberg, Germany
The pencil’s journey into your hand has been a 500-year process of discovery and invention. It began in the countryside of northern England, but a one-eyed balloonist from Napoleon Bonaparte’s army, one of America’s most famous philosophers, and some of the world’s most successful scientists and industrialists all have had a hand in the creation and refinement of this humble writing implement…
The story of everyone’s go-to writing implement: “The Write Stuff- How the Humble Pencil Conquered the World.”
* Stan Laurel
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As we keep our erasers handy, we might spare a memorial thought for Hugo Gernsback, a Luxemborgian-American inventor, broadcast pioneer, writer, and publisher; he died on this date in 1967 at the age of 83.
Gernsback held 80 patents at the time of his death; he founded radio station WRNY, was involved in the first television broadcasts and is considered a pioneer in amateur radio. But it was a writer and publisher that he probably left his most lasting mark: In 1926, as owner/publisher of the magazine Modern Electrics, he filled a blank spot in his publication by dashing off the first chapter of a series called “Ralph 124C 41+.” The twelve installments of “Ralph” were filled with inventions unknown in 1926, including “television” (Gernsback is credited with introducing the word), fluorescent lighting, juke boxes, solar energy, television, microfilm, vending machines, and the device we now call radar.
The “Ralph” series was an astounding success with readers; and later that year Gernsback founded the first magazine devoted to science fiction, Amazing Stories. Believing that the perfect sci-fi story is “75 percent literature interwoven with 25 percent science,” he coined the term “science fiction.”
Gernsback was a “careful” businessman, who was tight with the fees that he paid his writers– so tight that H. P. Lovecraft and Clark Ashton Smith referred to him as “Hugo the Rat.”
Still, his contributions to the genre as publisher were so significant that, along with H.G. Wells and Jules Verne, he is sometimes called “The Father of Science Fiction”; in his honor, the annual Science Fiction Achievement awards are called the “Hugos.”
(Coincidentally, today is also the birthday– in 1906– of Philo T. Farnsworth, the man who actually did invent television… and was thus the inspiration for the brand name “Philco.”)
Gernsback, wearing his invention, TV Glasses
“TELEPHONE n. An invention of the devil which abrogates some of the advantages of making a disagreeable person keep his distance”*…
Christian Marclay’s “Telephones” (1995), a 7 1/2-minute compilation of brief Hollywood film clips that creates a narrative of its own. These linked-together snippets of scenes involve innumerable well-known actors such as Cary Grant, Tippi Hedren, Ray Milland, Humphrey Bogart and Meg Ryan, who dial, pick up the receiver, converse, react, say good-bye and hang up. In doing so, they express a multitude of emotions–surprise, desire, anger, disbelief, excitement, boredom–ultimately leaving the impression that they are all part of one big conversation. The piece moves easily back and forth in time, as well as between color and black-and-white, aided by Marclay’s whimsical notions of continuity…
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More on “Telephones” here; and on Marclay, here.
And as a bonus, this from burgerfiction.com:
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* Ambrose Bierce, The Devil’s Dictionary
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As we check caller ID, we might recall that it was on this date in 1922 that Charles F. Jenkins was the first to use city telephone lines to transmit a facsimile photo from 1519 Connecticut Ave in Washington, D.C. to the U.S. Navy Radio Station NOF at Anacostia– a demonstration for representatives of U.S.Navy and the Post Office Dept. (Earlier in the year, on June 11, a photograph had been sent by radio across the Atlantic from Rome to Bar Harbor, Maine.)
Jenkins is better remembered as a pioneer of early cinema and one of the inventors of television– he racked up over 400 patents, mostly in those fields– and as the recipient of the first commercial television license.
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