Posts Tagged ‘fashion’
“You’d be surprised how much it costs to look this cheap”*…
Remembering that the world has roughly 7.7. billion inhabitants…
In 2015, the fashion industry churned out 100 billion articles of clothing, doubling production from 2000, far outpacing global population growth. In that same period, we’ve stopped treating our clothes as durable, long-term purchases. The Ellen MacArthur Foundation has found that clothing utilization, or how often we wear our clothes, has dropped by 36% over the past decade and a half, and many of us wear clothes only 7 to 10 times before it ends up in a landfill. Studies show that we only really wear 20% of our overflowing closets.
For the past few years, we’ve pointed the finger at fast-fashion brands like H&M, Zara, and Forever21, saying that they are responsible for this culture of overconsumption. But that’s not entirely fair. The vast majority of brands in the $1.3 billion [sic- it’s $trillion] fashion industry–whether that’s Louis Vuitton or Levi’s–measure growth in terms of increasing production every year. This means not just convincing new customers to buy products, but selling more and more to your existing customers. Right now, apparel companies make 53 million tons of clothes into the world annually. If the industry keeps up its exponential pace of growth, it is expected to reach 160 million tons by 2050….
Churning out so many clothes has enormous environmental costs that aren’t immediately obvious to consumers. But it is becoming increasingly clear that the fashion industry is contributing the the rapid destruction of our planet. A United Nations report says that we’re on track to increase the world’s temperature by 2.7 degrees by 2040, which will flood our coastlines, intensify droughts, and lead to food shortages. Activists, world leaders, and the public at large are just beginning to reckon with the way the fashion industry is accelerating the pace of climate change…
It’s not just our closets that are suffering: “We have to fix fashion if we want to survive the climate crisis.”
The apparel industry is not, of course, unaware of all of this. For a look at how they are responding, see Ad Age‘s “How Sustainability in Fashion Went From The Margins To The Mainstream“… and draw your own conclusion as to efficacy.
[photo above: Flickr user Tofuprod]
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As we wean ourselves from whopping-great wardrobes, we might spare a thought for a man who contributed t our ability to measure our progress (or lack thereof) in addressing climate change: George James Symons; he died on this date in 1900. A British meteorologist who was obsessed with increasing the accuracy of measurement, he devoted his career to improving meteorological records by raising measurement standards for accuracy and uniformity, and broadening the coverage (with more reporting stations, increasing their number from just 168 at the start of his career to 3,500 at the time of his death). The Royal Meteorological Society (to which he was admitted at age 17) established a gold medal in his memory, awarded for services to meteorological science.
“When you put on a uniform, there are certain inhibitions that you accept”*…
What do Catholic school girls and Joseph Stalin have in common? They’ve worn a uniform to conserve their mental energy for a higher purpose than just fashion. Lately, this utopian ideal of dress has become trendy among busy and thrifty women in the rise of the work uniform. After all, sartorial sameness conveys gravitas in the office.
In theory, we should all be wearing uniforms. Fashion is one of the world’s nastiest polluters, second only to oil. The rich wear intricate clothing to peacock their wealth, depleting the lower classes of their innate power and self-esteem. High fashion favors taut, unrealistic figures, leaving the rest of us with emotional complexes about our bodies. Uniforms could alleviate many of these problems.
And yet, any attempt to standardize dress across an entire culture has failed…
What does it mean to all dress alike? “A Brief Cultural History of Uniforms.”
* Dwight D. Eisenhower
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As we straighten our ties, we might spare a thought for Francis Scott Key; he died on this date in 1843. A lawyer, author, and amateur poet, he wrote the lyrics to the United States’ national anthem, “The Star-Spangled Banner.” Indeed, he wrote lyrics beyond those most of us have heard: a pro-slavery, anti-abolitionist campaigner, Key wrote a (now mostly omitted) third stanza that promises that “No refuge could save the hireling and slave / From the terror of flight, or the gloom of the grave.”
“Fashion changes, but style endures”*…
Once upon a time, spotted prints went by a host of other names. Slate’s Jude Stewart provides an overview: in the 19th century, “Dotted-Swiss referred to raised dots on transparent tulle,” and in France, “quinconce described the diagonal arrangement of dots seen on the 5-side of dice.” Meanwhile, “[t]he large coin-sized dots on fabric, called Thalertupfen in German, got their name from Thaler, the currency of German-speaking Europe until the late 1800s.”
But then came the polka, the dance so popular that mid-19th century Europe came up with the word “polkamania” to describe its own excitement. As the polka craze swept west across the continent, enthusiasts claimed the polka jacket, then the polka hat (neither of them spotted), and finally, the polka dot. There is only a tenuous connection between dot and dance, yet surely the two are linked—it’s possible that polka dots reflect the same regulated, short bursts of energy that inflect the polka itself. Regardless, we know that the American women’s magazine Godey’s Lady’s Book was the first to print the term, in an 1857 description of a “scarf of muslin, for light summer wear, surrounded by a scalloped edge, embroidered in rows of round polka dots”…
More fashionable fun at “A Brief History of Polka Dots.”
* Coco Chanel
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As we avoid pairing with plaids, we might send elegant but perky birthday greetings to Sonja de Lennart; she was born on this date in 1920. A fashion designer who began her career at the close of World War II, she created a wide-swinging skirt with a wide belt (which, as readers can see below, she modeled herself), a blouse, and hat–a collection that became known as the Capri Collection. A couple of years later, in a move away from the wide and rather masculine trouser profile being worn by women of the day, she added a tighter, three-quarter length pant to the collection, the Capri pant. Audrey Hepburn made the slacks famous, wearing them first in Roman Holiday, then Sabrina. As a result, Edith Head embraced the entire Capri line’s look, and so they adorned Doris Day, Jane Russell, Katharine Hepburn, Gina Lollobrigida, Ava Gardner, Elizabeth Taylor, Jacqueline Kennedy, Marilyn Monroe, Kim Novak, Sophia Loren, Anita Ekberg, and Mary Tyler Moore… along with black turtleneck-wearing Existentialists in Paris.
“The purest and most thoughtful minds are those which love color the most”*…
For Lapham’s Quarterly‘s fashion issue, designer Haisam Hussein reinvents the color wheel to show where various shades of colors were invented—from Int’l Klein Blue (Paris) to Scheele’s Green (Sweden), Turmeric (India), and Mauve (London).
Alongside the graphic itself are the origin stories for each color, which, as we’ve seen before, can be less than appetizing. White Lead, for instance, was created in Japan circa the year 700 by exposing lead sheets to vinegar and fermenting horse manure—then used by the elite class as face powder. Tyrian purple is derived from the secretions of sea snails, and Orchil (Florence) dye is made from dried and ground lichen that is activated with ammonia, such as that from urine.
[via]
Explore here.
And on a related note: “Pantone: How the world authority on color became a pop culture icon.”
* John Ruskin, The Stones of Venice
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As we tackle tints, we might spare a thought for Alexander Calder; he died on this date in 1976. A sculptor known for monumental stationary works called stabiles, he is also considered the father of the mobile (a type of moving sculpture made with delicately balanced or suspended shapes that respond to touch or air currents).
“Over the years I have learned that what is important in a dress is the woman who is wearing it”*…
email readers click here for video
“Fabulously glamorous puppets model fashions and bewitch men at The Cypress Club in London, 1960”
Part of Vintage Fashion, a subset of the 85,000 historical films available from British Pathé.
* Yves Saint-Laurent
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As we canter down the catwalk, we might send elegant birthday greetings to Giorgio Armani; he was born on this date in 1934. A fashion designer probably best known for his mens line, Armani brought clean, tailored lines, natural fit, and subtle colors to his work. While he was warmly received from his first collection (in 1975), Armani became a sensation in the 80s when his clothes were worn by Richard Gere in American Gigolo and by the protagonists of Miami Vice. By the late 80s, his “power suits” had become a symbol of success. Today, Armani’s brand adorns home goods, books, and hotels in addition to clothing; he’s widely regarded as the most successful Italian designer ever.
