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Posts Tagged ‘fast fashion

“Clothes make the man. Naked people have little or no influence on society.”*…

Chengdu loom model (digital reconstruction). Photo courtesy China National Silk Museum, Hangzhou, Zhejiang province

On the defining characteristic of civilization: Peter Frankopan, Marie-Louise Nosch, and Feng Zhao on the history of textiles, with special emphasis on silk…

Some say that history begins with writing; we say that history begins with clothing. In the beginning, there was clothing made from skins that early humans removed from animals, processed, and then tailored to fit the human body; this technique is still used in the Arctic. Next came textiles. The first weavers would weave textiles in the shape of animal hides or raise the nap of the fabric’s surface to mimic the appearance of fur, making the fabric warmer and more comfortable.

The shift from skin clothing to textiles is recorded in our earliest literature, such as in the Babylonian Epic of Gilgamesh, where Enkidu, a wild man living on the Mesopotamian steppe, is transformed into a civilised being by the priestess Shamhat through sex, food and clothing. Judaism, Christianity and Islam all begin their accounts of their origins with a dressing scene. A naked Adam and Eve, eating from the forbidden tree, must flee the Garden of Eden. They clothe themselves and undertake a new way of life based on agriculture and animal husbandry. The earliest textile imprints in clay are some 30,000 years old, much older than agriculture, pottery or metallurgy…

… The technology behind silk had long been a historical puzzle. The recent archaeological discovery of a 2nd-century BCE Han dynasty burial chamber of a woman in Chengdu has now solved it. Her grave contained a miniature weaving workshop with wooden models of doll-sized weavers operating pattern looms with an integrated multi-shaft mechanism and a treadle and pedal to power the loom [see illustration above]. Europeans wouldn’t devise the treadle loom, which enhances power, precision and efficiency, for another millennium.

This technology, known as weft-faced compound tabby, also emerged in the border city of Dura-Europos in Syria and in Masada in Israel, dating to the 70s CE. We can, however, be confident that the technique known as taqueté was first woven with wool fibre in the Levant. From there, it spread east, and the Persians and others turned it into a weft-faced compound twill called samite. Samites became the most expensive and prestigious commodity on the western Silk Roads right up until the Arab conquests. They were highly valued international commodities, traded all the way to Scandinavia….

… The word ‘text’ comes from Latin texere (‘to weave’), and a text – morphologically and etymologically – indicates a woven entity. We can therefore say that history starts not with writing but with clothing. Before history, there was nudity, at least in the Abrahamic tradition; clothing thus marks the beginning of history and society. The representation of nudity as part of a wild and pre-civilised life mirrors the European colonial perspective of the naked human as ‘wild.’

Across the world today, there are two main ways to dress: gendered into male and female, and stylistically into clothing tailored to fit the body, or draped/wrapped around it like the Roman toga or the Indian sari. Fitted clothing dominates globally, especially after the Second World War, with blue jeans and T-shirts now ubiquitous across all continents.

Today, a T-shirt on sale in any shop around the world is the result of a finely meshed web of global collaboration, trade and politics. From cotton fields in Texas or Turkmenistan, to spinning mills in China, garment factories in Southeast Asia, printers in the West, and second-hand clothing markets in Africa, a T-shirt travels thousands of kilometres around the world in its lifetime. On average, a Swede purchases nine T-shirts annually, and even if they are made to last 25 to 30 washes, consumers tend to discard them before. Greenpeace found that Europeans and North Americans, on average, hold on to their clothes for only three years. Some garments last only for one season, either because they fall out of fashion, or because the quality of the fabric, tailoring and stitching is so poor that the clothes simply fall apart.

This is the impact of fast fashion that has taken hold since the beginning of the 21st century: for millennia, clothing had always been expensive, worth repairing and maintaining, and made to last. Along with the acceleration of consumption came falling prices and an ever-narrowing margin for profit. The fast-fashion business model requires seamless global trade, inexpensive long-distance transportation, cheap flexible labour and plentiful natural resources. That equation is changing in a world that is warming and where trade barriers are coming up. The future of fabrics, textiles and clothing is bound up in the great themes of the present – and the future…

Eminently worth reading in full: “A silken web,” from @peterfrankopan and @NoschMarie in @aeonmag.

For more, see the full UNESCO report from a chapter in which (“The World Wide Web”) this was adapted: Textiles and Clothing Along the Silk Roads (2022)

* Mark Twain

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As we dress, we might recall that it was on this date that American audiences in America first encountered a heroine whose costumes went from regal to humble then back to regal: Snow White and the Seven Dwarfs premiered. An animated musical fantasy film produced by Walt Disney Productions and released by RKO Radio Pictures, it was based on the 1812 German fairy tale by the Brothers Grimm (here and here), it is the first full-length cel animated feature film and the first Disney feature film. 

source

“You’d be surprised how much it costs to look this cheap”*…

 

Fast Fashion

 

Remembering that the world has roughly 7.7. billion inhabitants…

In 2015, the fashion industry churned out 100 billion articles of clothing, doubling production from 2000, far outpacing global population growth. In that same period, we’ve stopped treating our clothes as durable, long-term purchases. The Ellen MacArthur Foundation has found that clothing utilization, or how often we wear our clothes, has dropped by 36% over the past decade and a half, and many of us wear clothes only 7 to 10 times before it ends up in a landfill. Studies show that we only really wear 20% of our overflowing closets.

For the past few years, we’ve pointed the finger at fast-fashion brands like H&M, Zara, and Forever21, saying that they are responsible for this culture of overconsumption. But that’s not entirely fair. The vast majority of brands in the $1.3 billion [sic- it’s $trillion] fashion industry–whether that’s Louis Vuitton or Levi’s–measure growth in terms of increasing production every year. This means not just convincing new customers to buy products, but selling more and more to your existing customers. Right now, apparel companies make 53 million tons of clothes into the world annually. If the industry keeps up its exponential pace of growth, it is expected to reach 160 million tons by 2050….

Churning out so many clothes has enormous environmental costs that aren’t immediately obvious to consumers. But it is becoming increasingly clear that the fashion industry is contributing the the rapid destruction of our planet. A United Nations report says that we’re on track to increase the world’s temperature by 2.7 degrees by 2040, which will flood our coastlines, intensify droughts, and lead to food shortages. Activists, world leaders, and the public at large are just beginning to reckon with the way the fashion industry is accelerating the pace of climate change…

It’s not just our closets that are suffering: “We have to fix fashion if we want to survive the climate crisis.”

The apparel industry is not, of course, unaware of all of this.  For a look at how they are responding, see Ad Age‘s “How Sustainability in Fashion Went From The Margins To The Mainstream“… and draw your own conclusion as to efficacy.

[photo above: Flickr user Tofuprod]

* Dolly Parton

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As we wean ourselves from whopping-great wardrobes, we might spare a thought for a man who contributed t our ability to measure our progress (or lack thereof) in addressing climate change: George James Symons; he died on this date in 1900.  A British meteorologist who was obsessed with increasing the accuracy of measurement, he devoted his career to improving meteorological records by raising measurement standards for accuracy and uniformity, and broadening the coverage (with more reporting stations, increasing their number from just 168 at the start of his career to 3,500 at the time of his death).  The Royal Meteorological Society (to which he was admitted at age 17) established a gold medal in his memory, awarded for services to meteorological science.

150px-GeorgeJamesSymons(1838-1900) source

 

Written by (Roughly) Daily

March 10, 2019 at 1:01 am