Posts Tagged ‘wireless’
“[TV commercials] are about products in the same sense that the story of Jonah is about the anatomy of whales”*…
Since his involuntary retirement, Mikhail Gorbachev has raised money for worthy causes, attempted to make a comeback in Russian politics, and, notoriously, made an advertisement for Pizza Hut.
The ad would have become a footnote were it not for its long second life online, where it’s rediscovered every few years. There’s an undeniable voyeuristic frisson of seeing a man who once commanded a superpower hawking pizza.
Each time it repeats, it leaves behind a new flood of clickbait—Time listing it among the “Top 10 Embarrassing Celebrity Commercials” in 2010, Mental Floss using Gorbachev’s birthday as a hook to link to it in 2012, Thrillist naming it the sixth-most bizarre celebrity endorsement of all time. Most of the facts dredged up in these deluges are recycled from a 1997 New York Times article.
More serious authors treat the commercial as a free-floating signifier to prove whatever thesis they are peddling, as when Jacobin cites it as another data point showing that Gorbachev was a sellout or David Foster Wallace uses it to prove the vacuity of popular culture.
But the conventional stories don’t really hold up. Gorbachev isn’t actually the star of the commercial. He doesn’t even speak. He’s a bystander to the commercial’s central drama, a fight over Gorbachev’s legacy between a fiery, pro-reform young man and a dour, anti-Gorbachev middle-aged man—possibly father and son. The two exchange charges and defenses of Gorbachev’s record—“Because of him, we have economic confusion!” “Because of him, we have opportunity!” “Complete chaos!” “Hope!”—before an older woman settles the argument: “Because of him, we have many things … like Pizza Hut!”
In a lot of ways, it’s a beautiful short film and a very weird advertisement: Who would have thought that a bunch of Muscovites bickering about the end of communism would be a natural pitch for pizza?
For the people who created the ad—the executives, the agents, the creatives—it was a professional landmark. But for Gorbachev himself, the story of the ad is a tragedy: one man’s attempt to find—and to fund—a place in a country that wanted nothing more to do with him…
Finally, the full (sad) story of the Pizza Hut ad that became a meme: “Mikhail Gorbachev’s Pizza Hut Thanksgiving Miracle.”
* Neil Postman
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As we grab for a slice, we might recall that this is an important date in broadcast history. On this date in 1896, Guglielmo Marconi introduced “radio”: he amazed a group at Toynbee Hall in East London with a demonstration of wireless communication across a room. Every time Marconi hit a key beside him at the podium, a bell would ring from a box being carried around the room by William Henry Preece.
Then exactly five years later, on this date in 1901, Marconi confounded those who believed that the curvature of the earth would limit the effective range of radio waves when he broadcast a signal from Cornwall, England to Newfoundland, Canada– over 2,100 miles– and in so doing, demonstrated the viability of worldwide wireless communication.
“Encryption works”*…
A SIGSALY terminal in 1943
During World War II, a British-American team that included Claude Shannon and Alan Turing created the first digitally scrambled, wireless phone known as SIGSALY…
Declassified only in 1976, it was a joint effort of Bell Labs and Britain’s Government Code and Cipher School at Bletchley Park, north of London. It had a scientific pedigree rivaling that of the Manhattan Project, for the British-American team included not only Shannon but also Alan Turing. They were building a system known as SIGSALY. That was not an acronym, just a random string of letters to confuse the Germans, should they learn of it.
SIGSALY was the first digitally scrambled, wireless phone. Each SIGSALY terminal was a room-sized, 55-ton computer with an isolation booth for the user and an air-conditioning system to prevent its banks of vacuum tubes from melting down. It was a way for Allied leaders to talk openly, confident that the enemy could not eavesdrop. The Allies built one SIGSALY at the Pentagon for Roosevelt and another in the basement of Selfridges department store for Churchill. Others were established for Field Marshal Montgomery in North Africa and General MacArthur in Guam. SIGSALY used the only cryptographic system that is known to be uncrackable, the ‘onetime pad.’ In a onetime pad, the ‘key’ used for scrambling and decoding a message is random. Traditionally, this key consisted of a block of random letters or numbers on a pad of paper. The encoded message therefore is random and contains none of the telltale patterns by which cryptograms can be deciphered. The problem with the onetime pad is that the key must be delivered by courier to everyone using the system, a challenge in wartime.
SIGSALY encoded voice rather than a written message. Its key was a vinyl LP record of random ‘white noise.’ ‘Adding’ this noise to Roosevelt’s voice produced an indecipherable hiss. The only way to recover Roosevelt’s words was to ‘subtract’ the same key noise from an identical vinyl record. After pressing the exact number of key records needed, the master was destroyed and the LPs distributed by trusted couriers to the SIGSALY terminals. It was vitally important that the SIGSALY phonographs play at precisely the same speed and in sync. Were one phonograph slightly off, the output was abruptly replaced by noise.
Alan Turing cracked the German ‘Enigma’ cipher, allowing the Allies to eavesdrop on the German command’s messages. The point of SIGSALY was to ensure that the Germans couldn’t do the same. Part of Shannon’s job was to prove that the system was indeed impossible for anyone lacking a key to crack. Without that mathematical assurance, the Allied commanders could not have spoken freely. SIGSALY put several other of Shannon’s ideas into practice for the first time, among them some relating to pulse code modulation. AT&T patented and commercialized many of Shannon’s ideas in the postwar years…
The first wireless “phone”: an excerpt from William Poundstone’s Fortune’s Formula, via Delancey Place.
* Edward Snowden
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As we keep a secret, we might recall that it was on this date in 1909 that Thomas M. Flaherty filed for the first U.S. patent for a “Signal for Crossings”– a traffic signal. His signal used a large horizontal arrow pivoted on a post, which turned to indicate the right of way direction, and was activated by an electric solenoid operated by a policeman beside the road.
Flaherty’s was the first U.S. application for a traffic signal design, later issued as No. 991,964 on May 9, 1911. But though it was filed first, it was not the first patent actually issued for a traffic signal: Ernest E. Sirrine filed a different design seven months after Flaherty; but his patent was issued earlier, and thus he held the first U.S. patent for a “Street Traffic System.”
“Every day sees humanity more victorious in the struggle with space and time”*…
Contact: A hundred years before iconic figures like Bill Gates and Steve Jobs permeated our lives, 60 years before Marshall McLuhan proclaimed media to be “the extensions of man,” an Irish-Italian inventor laid the foundation of the communication explosion of the 21st century. Guglielmo Marconi was arguably the first truly global figure in modern communication. Not only was he the first to communicate globally, he was the first to think globally about communication. Marconi may not have been the greatest inventor of his time, but more than anyone else, he brought about a fundamental shift in the way we communicate.
Today’s globally networked media and communication system has its origins in the 19th century, when, for the first time, messages were sent electronically across great distances. The telegraph, the telephone, and radio were the obvious precursors of the Internet, iPods, and mobile phones. What made the link from then to now was the development of wireless communication. Marconi was the first to develop and perfect a practical system for wireless, using the recently-discovered “air waves” that make up the electromagnetic spectrum…
An excerpt from Marconi: The Man Who Networked the World by Marc Raboy. Oxford University Press. Via “How Marconi Gave Us the Wireless World.”
* Guglielmo Marconi
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As we tweak the dial, we might recall that, thanks to a handwritten note by illustrator Heinrich Cremer, we know that the final binding of the Gutenberg Bible took place on this date in 1456.
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