Posts Tagged ‘TED’
“To understand anything, you just need to understand the little bits”*…
Oscar Schwartz begs to differ. Here, excerpts from his provocative critique of TED Talks…
Bill Gates wheels a hefty metal barrel out onto a stage. He carefully places it down and then faces the audience, which sits silent in a darkened theater. “When I was a kid, the disaster we worried about most was a nuclear war,” he begins. Gates is speaking at TED’s flagship conference, held in Vancouver in 2015. He wears a salmon pink sweater, and his hair is combed down over his forehead, Caesar-style. “That’s why we had a barrel like this down in our basement, filled with cans of food and water,” he says. “When the nuclear attack came, we were supposed to go downstairs, hunker down, and eat out of that barrel.”
Now that he is an adult, Gates continues, it is no longer nuclear apocalypse that scares him, but pestilence. A year ago, Ebola killed over ten thousand people in West Africa. If the virus had been airborne or spread to a large city center, things would have been far worse. It might’ve snowballed into a pandemic and killed tens of millions of people. Gates tells the TED attendees that humanity is not ready for this scenario — that a pandemic would trigger a global catastrophe at an unimaginable scale. We have no basement to retreat to and no metal barrel filled with supplies to rely on.
But, Gates adds, the future might turn out okay. He has an idea. Back when he was a kid, the U.S. military had sufficient funding to mobilize for war at any minute. Gates says that we must prepare for a pandemic with the same fearful intensity. We need to build a medical reserve corps. We need to play germ games like generals play war games. We need to make alliances with other virus-fighting nations. We need to build an arsenal of biomedical weapons to attack any non-human entity that might attack our bodies. “If we start now, we can be ready for the next epidemic,” Gates concludes, to a round of applause.
Of course, Gates’s popular and well-shared TED talk — viewed millions of times — didn’t alter the course of history. Neither did any of the other “ideas worth spreading” (the organization’s tagline) presented at the TED conference that year — including Monica Lewinsky’s massively viral speech about how to stop online bullying through compassion and empathy, or a Google engineer’s talk about how driverless cars would make roads smarter and safer in the near future. In fact, seven years after TED 2015, it feels like we are living in a reality that is the exact opposite of the future envisioned that year. A president took office in part because of his talent for online bullying. Driverless cars are nowhere near as widespread as predicted, and those that do share our roads keep crashing. Covid has killed five million people and counting.
At the start of the pandemic, I noticed people sharing Gates’s 2015 talk. The general sentiment was one of remorse and lamentation: the tech-prophet had predicted the future for us! If only we had heeded his warning! I wasn’t so sure. It seems to me that Gates’s prediction and proposed solution are at least part of what landed us here. I don’t mean to suggest that Gates’s TED talk is somehow directly responsible for the lack of global preparedness for Covid. But it embodies a certain story about “the future” that TED talks have been telling for the past two decades — one that has contributed to our unending present crisis.
The story goes like this: there are problems in the world that make the future a scary prospect. Fortunately, though, there are solutions to each of these problems, and the solutions have been formulated by extremely smart, tech-adjacent people. For their ideas to become realities, they merely need to be articulated and spread as widely as possible. And the best way to spread ideas is through stories — hence Gates’s opening anecdote about the barrel. In other words, in the TED episteme, the function of a story isn’t to transform via metaphor or indirection, but to actually manifest a new world. Stories about the future create the future. Or as Chris Anderson, TED’s longtime curator, puts it, “We live in an era where the best way to make a dent on the world… may be simply to stand up and say something.” And yet, TED’s archive is a graveyard of ideas. It is a seemingly endless index of stories about the future — the future of science, the future of the environment, the future of work, the future of love and sex, the future of what it means to be human — that never materialized. By this measure alone, TED, and its attendant ways of thinking, should have been abandoned…
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… TED talks began to take on a distinct rhetorical style, later laid out in Anderson’s book TED Talks: The Official TED Guide to Public Speaking. In it, Anderson insists anyone is capable of giving a TED-esque talk. You just need an interesting topic and then you need to attach that topic to an inspirational story. Robots are interesting. Using them to eat trash in Nairobi is inspiring. Put the two together, and you have a TED talk.
I like to call this fusion “the inspiresting.” Stylistically, the inspiresting is earnest and contrived. It is smart but not quite intellectual, personal but not sincere, jokey but not funny. It is an aesthetic of populist elitism. Politically, the inspiresting performs a certain kind of progressivism, as it is concerned with making the world a better place, however vaguely…
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Perhaps the most incisive critique came, ironically, at a 2013 TEDx conference. In “What’s Wrong with TED Talks?” media theorist Benjamin Bratton told a story about a friend of his, an astrophysicist, who gave a complex presentation on his research before a donor, hoping to secure funding. When he was finished, the donor decided to pass on the project. “I’m just not inspired,” he told the astrophysicist. “You should be more like Malcolm Gladwell.” Bratton was outraged. He felt that the rhetorical style TED helped popularize was “middlebrow megachurch infotainment,” and had begun to directly influence the type of intellectual work that could be undertaken. If the research wasn’t entertaining or moving, it was seen as somehow less valuable. TED’s influence on intellectual culture was “taking something with value and substance and coring it out so that it can be swallowed without chewing,” Bratton said. “This is not the solution to our most frightening problems — rather, this is one of our most frightening problems.” (Online, his talk proved to be one of many ideas worth spreading. “This is by far the most interesting and challenging thing I’ve heard on TED,” one commenter posted. “Very glad to come across it!”)…
Some thoughts on the “inspiresting”: “What Was the TED Talk?” from @scarschwartz in @thedrift_mag.
* Chris Anderson, proprietor and curator of TED
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As we unchain our curiosity, we might send ruthless curious (and immensely entertaining) birthday greetings to Martin Gardner; he was born on this date in 1914. Though not an academic, nor ever a formal student of math or science, he wrote widely and prolifically on both subjects in such popular books as The Ambidextrous Universe and The Relativity Explosion and as the “Mathematical Games” columnist for Scientific American. Indeed, his elegant– and understandable– puzzles delighted professional and amateur readers alike, and helped inspire a generation of young mathematicians.
Gardner’s interests were wide; in addition to the math and science that were his power alley, he studied and wrote on topics that included magic, philosophy, religion, and literature (c.f., especially his work on Lewis Carroll– including the delightful Annotated Alice— and on G.K. Chesterton). And he was a fierce debunker of pseudoscience: a founding member of CSICOP, and contributor of a monthly column (“Notes of a Fringe Watcher,” from 1983 to 2002) in Skeptical Inquirer, that organization’s monthly magazine.
Gardner died in 2010, having never given a TED Talk.
“Don’t trust anyone over 30″*…
In 1984 Bruce Springsteen released his best-selling album, a twelve-track masterpiece in which seven songs were released as singles, including the mega-hits “Dancing in the Dark,” “Born in the U.S.A.,” “I’m on Fire,” and “Glory Days.” Rolling Stone called Springsteen the “voice of a decade,” and wrote, “It’s as if Springsteen were saying that life is made to endure and that we all make peace with private suffering and shared sorrow as best we can.”
Although the song “Born in the U.S.A.” had a cultural impact, the most lasting legacy of the album might be “Dancing in the Dark,” an upbeat pop song with oddly grim lyrics, and a classic video featuring a young Courteney Cox dancing onstage…
With Tetris, TED, and This is Spinal Tap, one of “30 Things Turning 30 in 2014.”
* variously attributed to Bob Dylan, Abbie Hoffman, Jerry Rubin, and The Beatles, all of whom said it; but it’s likely that they all got it from Jack Weinberger, a free speech activist, who was quoted with the phrase in 1964, in the San Francisco Chronicle.
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As we age gracefully, we might recall that it was also 30 years ago– on this date in 1984– that Michael Jackson’s Thriller became the best-selling album ever. Released in 1982, Thriller spawned seven singles, all of which charted, and several seminal music videos (e.g., “Billie Jean,” Human Nature,” Thriller”); it won 8 Grammy Awards, including Album of the Year. As of 2010, Thriller had sold a certified 42.4 million copies (and had an estimated total of 51-65 million). The runner-up, Pink Floyd’s The Dark Side of the Moon (released a decade earlier), had sold 27.2 million.
“Nature uses only the longest threads to weave her patterns, so that each small piece of her fabric reveals the organization of the entire tapestry”*…
Clouds are not spheres, mountains are not cones, coastlines are not circles, and bark is not smooth, nor does lightning travel in a straight line.
—Benoit Mandelbrot, The Fractal Geometry of Nature
Benoit Mandelbrot, Sterling Professor of Mathematics at Yale and the father of fractal geometry, died last Thursday at age 85. As Heinz-Otto Peitgen, professor of mathematics and biomedical sciences at the University of Bremen, observed, “if we talk about impact inside mathematics, and applications in the sciences, he is one of the most important figures of the last 50 years.”
“I decided to go into fields where mathematicians would never go because the problems were badly stated,” Dr. Mandelbrot once said. “I have played a strange role…” Indeed, one hopes that Mandelbrot had the consolation of his own fascination as he contemplated the diffusion pattern of the pancreatic cancer that killed him.
At TED2010, mathematics legend Benoit Mandelbrot develops a theme he first discussed at TED in 1984 — the extreme complexity of roughness, and the way that fractal math can find order within patterns that seem unknowably complicated.
* Richard Feynman
In other sad news, Barbara Billingsley, the avatar of American motherhood in her role as Mrs. Cleaver on Leave it to Beaver, passed away on Saturday.
As we marvel at patterns nested within themselves, we might recall that it was on this date in in 1962 that In 1962, Dr. James D. Watson, Dr. Francis Crick, and Dr. Maurice Wilkins won the Nobel Prize for Medicine and Physiology for their work in determining the double-helix molecular structure of DNA (deoxyribonucleic acid).
By the Numbers…
Photographer and artist Chris Jordan has created a set of photographs, “Running the Numbers,” illustrating the dimensions of our consumer culture. Working with assemblages, Jordan constructs images that deconstruct into his points…
For example, “Barbie Dolls” uses 32,000 of those plastic puppets to commemorate the 32,000 breast augmentation surgeries done in the U.S. in 2006:
See many more of these remarkable compositions, here (where a nifty feature lets one click for a seamless zoom on the details underlying each photo)– and see Jordan’s TED talk, “Picturing Excess,” here.
(TotH to Brain Pickings)
As we rethink those impulse purchases, we might recall that it was on this date in 1889 that Fusajiro Yamauchi founded Nintendo Koppai (later, Nintendo Company, Ltd) to produce and market the playing cards known as Hanafuda (“flower cards”).
Just the facts, ma’am…
Source: GoComics
Looking for an antidote? Well there is Fora.tv (with Long Now seminars, TED Talks, and other delectables)… and now, nearly 1000 non-fiction films (and growing) in dozens of categories, available for one’s pleasure and edification at Documentary Heaven.
source: UC Library
(On the other hand, if one wants to find any sequence from any film, one might amble over to AnyClip— thousands of films indexed so far; thousands more to come. Tres cool….)
As we search for the verite in cinema, we might recall that it was on this date in 37 CE that Gaius Julius Caesar Augustus Germanicus– aka Caligula– became the Roman Emperor, following the death of his great-uncle Tiberius. Caligula reigned until his assassination three-and-a-half years later by members of his own Praetorian Guard; the first two years of his tenure were marked by moderation– but accounts of his reign thereafter paint a portrait of cruel, extravagant, and perverse tyranny… leading many historians to suspect that Caligula succumbed in his last months to neurosyphilis.
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