(Roughly) Daily

Posts Tagged ‘search

“Google will bring you back 100,000 answers. A librarian will bring you back the right one.”*…

A reference desk in a Michigan library, 1980s

Stephen Akey remembers the time before online search…

How do you find the life expectancy of a California condor? Google it. Or the gross national product of Morocco? Google it. Or the final resting place of Tom Paine? Google it. There was a time, however—not all that long ago—when you couldn’t Google it or ask Siri or whatever cyber equivalent comes next. You had to do it the hard way—by consulting reference books, indexes, catalogs, almanacs, statistical abstracts, and myriad other printed sources. Or you could save yourself all that time and trouble by taking the easiest available shortcut: You could call me.

From 1984 to 1988, I worked in the Telephone Reference Division of the Brooklyn Public Library. My seven or eight colleagues and I spent the days (and nights) answering exactly such questions. Our callers were as various as New York City itself: copyeditors, fact checkers, game show aspirants, journalists, bill collectors, bet settlers, police detectives, students and teachers, the idly curious, the lonely and loquacious, the park bench crazies, the nervously apprehensive. (This last category comprised many anxious patients about to undergo surgery who called us for background checks on their doctors.) There were telephone reference divisions in libraries all over the country, but this being New York City, we were an unusually large one with an unusually heavy volume of calls. And if I may say so, we were one of the best. More than one caller told me that we were a legend in the world of New York magazine publishing.

“How do you people know all this stuff?” a caller once asked me. “What are you, some kind of scholars or wordsmiths or something?”

“No,” I replied. “Just us libarians.”

Actually, we didn’t know all that stuff; we just knew how to find it. I myself rarely remembered any of the facts I divulged to our callers, but I remembered the reference sources where I found the facts. Personal knowledge was inadmissible. I could reel off by heart the names of the four Dead Boys (Cheetah Chrome, Stiv Bators, Jimmy Zero, and Johnny Blitz—but didn’t everyone know that?), but unless I could track them down and—rule number one—cite the source (in this case, probably the Rolling Stone Encyclopedia of Rock and Roll), I had no information to impart and no answer to give to anyone who might need that information for whatever reason. But we almost always found the right source.

The progenitor and enforcer of rule number one was our department head, whose managerial style recalled that of Vince Lombardi, if Vince Lombardi had had no interest in football. I do wish Milo had been a tad less heavy-handed; he tended to reduce unsatisfactory initiates to tears before driving them from the department for keeps. Nevertheless, his grinding relentlessness, which often entailed instructions barked into one ear while one’s other ear might be dealing with a difficult and demanding caller, was in the service of professionalism and competence—necessary qualities in a small, claustrophobic office where the pressure from our backlog of callers never let up.

“Are you that nice young man who always goes out of his way to find me exactly the answers I need to the questions I ask?” a caller once asked me as a prelude to her inquiry.

“Doesn’t sound like me,” I said.

There was always psychology involved. In this case, the caller thought that by flattering me she might induce me to break or bend our rule of five minutes or three questions max, which we routinely disregarded anyway. The opposite psychological ploys—bullying, intimidating, insulting, threatening—were far more common. Contrary to the popular perception of librarianship as a serene, leisurely vocation for the bookishly inclined, the Telephone Reference Division was a high-stress environment, and most staffers, myself included, burned out within a few years. Now that reference librarianship is a shadow of its former self, psychological gamesmanship rarely takes place. You look up your information in a bland, seemingly (seemingly) trustworthy source like Wikipedia, and that’s that. Librarians have other things to do, principally programming a never-ending stream of ostentatiously unlibrary-like events, but none will ever be so interesting or so much fun as the kind of thing we did in Telephone Reference before the Internet swept it all away.

Did Charon row or pole the souls of the dead across the River Styx? Can you give me the names and addresses of manufacturers of prosthetic devices in Massachusetts? Where are the manuscripts of the composer Marc Blitzstein to be found? (The person asking that question, much to the excitement of my balletomane boss Milo, identified herself as a certain Agnes de Mille.) What was the first language ever spoken? (“Anywhere? At any time?” I asked the caller. “Yes,” she replied, before I suggested that we might try to reformulate the question.) On and on it went. Of course, what we were doing, millions of others were doing on their own without the intercession of any librarian. All of us were negotiating an informational world without algorithmic search engines. Although I hang on to some battered dictionaries and reference books, I resort to Google as readily as anyone else. Undoubtedly, much more has been gained than lost in the transformation of laborious research into something immediate, accessible, and available to everyone. Still, a world that has tossed out the scholarly, comprehensive, and authoritative print edition of the Encyclopaedia Britannica in favor of the colorless, death-by-a-thousand-edits mediocrity of Wikipedia is not necessarily a richer one.

Even without my nostalgia for certain antiquated and specialized reference books (Kane’s Famous First Facts, the Encyclopedia of Associations, Brewer’s Dictionary of Phrase and Fable), I do think certain advantages accrued to analog ways of gathering information. The many hundreds of reference sources that we were trained to use in Telephone Reference had their biases, their blind spots, their inaccuracies. In the apprenticeship each of us endured under Milo’s exhausting tutelage before getting anywhere near a telephone, we learned not merely how to find information but how to think about finding information. Don’t take anything for granted; don’t trust your memory; look for the context; put two and three and four sources together, if necessary. Sometimes it was difficult to communicate such variables to our callers, who just wanted a quick answer rather than a disquisition on the mistaken assumption that the transmission of information was a straightforward matter. How many laundromats were owned and operated by women in California and Oregon in the 1930s? To answer that question, someone would have had to gather and compile that information at the time, and there was no reason to believe that anyone would have thought to do so. Maybe some obscure state agency did tabulate all those female laundromat owners and I simply fumbled an answerable inquiry, but if so, that agency would have been thinking like a gender-conscious individual from the 1980s rather than a government bureaucracy from the 1930s.

“Think like a librarian,” Milo used to urge us, which might sound less impressive than “Think like a philosopher,” “Think like a psychologist,” or even “Think like a lawyer,” but it did make the point that information wasn’t given, that it had to be actively sought…

… A certain esprit de corps facilitated the work and even diffused tensions in that pressure cooker of an office. I knew a lot about rock-and-roll and spoke Spanish. Aaron had a law degree and took all the questions about legal research that stumped us. (He also dispensed free legal advice on occasion, until Milo put a stop to it.) Milo knew theater; Paul was francophone; Kathleen knew movies and pop culture. (Our preferences skewed arty left-of-center, which was inevitable in our milieu.) Sometimes we worked backward, pooling what we already knew to find the reference sources that would confirm (and occasionally contradict) the foregone conclusion. Another rule: Don’t hide your ignorance. There was no Google to cover up the gaps in our knowledge. Sally Jessy Raphael might have been the prime minister of New Zealand or she might have been an exceedingly unctuous talk show host. Unless I asked who she was (the latter, not the former), I wouldn’t know the best sources to check to find her place of birth. As expected, the caller who asked about Ms. Raphael spent a certain amount of time insulting me for my ignorance, but she got her answer.

Many of our callers were historical novelists. Some of them identified themselves as such, but it was usually obvious even when they didn’t. They tended to ask questions like “What time was low tide in Boston Harbor on May 14, 1932?”

If today I were writing a historical novel set in the 1980s, I might ask, “How did people find information in those days?” There would no longer be any telephone reference librarians to help me, so I’d have to trust to luck—and a search engine—and answer that question myself: They used logic, inference, imagination, and a tall pile of reference books…

Dispatches from the telephone reference desk: “The Department of Everything,” in @hedgehogreview.

* Neil Gaiman

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As we stroll down memory lane, we might send thoughtfully-retrieved birthday greetings to we might send learned birthday greetings to Daniel Boorstin; he was born on this date in 1914.  As a Rhodes Scholar, Boorstin took first-class honors in jurisprudence at Oxford and was admitted as a barrister to the Inner Temple in 1937.  Two years later, he returned to the US to teach history, first at Harvard, then at the University of Chicago.  He left Chicago in 1969 to become the director of the National Museum of American History at the Smithsonian Institution. He’s probably best-known for his three-volume history, The Americans, the third volume of which, The Americans: The Democratic Experience, won the Pulitzer Prize in 1974.

In 1975 Boorstin became the Librarian of Congress, a post he held until 1987. The de facto national library of the United States, the LoC is the oldest federal cultural institution in the U.S. It executes its primary mission of informing legislation through researching inquiries made by members of Congress via its version of (an enhanced) reference desk, the Congressional Research Service. (The library is open to the public for research, although only members of Congress, Congressional staff, and library employees may borrow books and materials for use outside of the library.)

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Written by (Roughly) Daily

October 1, 2024 at 1:00 am

“All human beings have three lives: public, private, and secret”*…

A graphic– and painful– reminder that the latter two are under constant attack…

Think about a personal and private google search and post it on this website. Something you might not have told the ones dearest to your heart. Google uses these searches to generate a data profile of you to sell on open bidding markets. This website creates a bubble for each search to remind us of all the data collected…

Every time we ask Google, we give it answers about ourselves: “Search TM.”

* Gabriel García Márquez

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As we Duck (Duck Go), we might recall that it was on this date in 1937 that Hormel introduced Spam. It was the company’s attempt to increase sales of pork shoulder, not at the time a very popular cut. While there are numerous speculations as to the “meaning of the name” (from a contraction of “spiced ham” to “Scientifically Processed Animal Matter”), its true genesis is known to only a small circle of former Hormel Foods executives.

As a result of the difficulty of delivering fresh meat to the front during World War II, Spam became a ubiquitous part of the U.S. soldier’s diet. It became variously referred to as “ham that didn’t pass its physical,” “meatloaf without basic training,” and “Special Army Meat.” Over 150 million pounds of Spam were purchased by the military before the war’s end. During the war and the occupations that followed, Spam was introduced into Guam, Hawaii, Okinawa, the Philippines, and other islands in the Pacific. Immediately absorbed into native diets, it has become a unique part of the history and effect of U.S. influence in the Pacific islands.

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Written by (Roughly) Daily

July 5, 2024 at 1:00 am

“The key to artificial intelligence has always been the representation”*…

AI is coming for search. OpenAI’s chatbot offers paraphrases, whereas Google offers quotes. Which, asks the estimable Ted Chiang, do we prefer?

… Think of ChatGPT as a blurry jpeg of all the text on the Web. It retains much of the information on the Web, in the same way that a jpeg retains much of the information of a higher-resolution image, but, if you’re looking for an exact sequence of bits, you won’t find it; all you will ever get is an approximation. But, because the approximation is presented in the form of grammatical text, which ChatGPT excels at creating, it’s usually acceptable. You’re still looking at a blurry jpeg, but the blurriness occurs in a way that doesn’t make the picture as a whole look less sharp.

There is very little information available about OpenAI’s forthcoming successor to ChatGPT, GPT-4. But I’m going to make a prediction: when assembling the vast amount of text used to train GPT-4, the people at OpenAI will have made every effort to exclude material generated by ChatGPT or any other large-language model. If this turns out to be the case, it will serve as unintentional confirmation that the analogy between large-language models and lossy compression is useful. Repeatedly resaving a jpeg creates more compression artifacts, because more information is lost every time. It’s the digital equivalent of repeatedly making photocopies of photocopies in the old days. The image quality only gets worse…

Should we bank on AI in search? “ChatGPT Is a Blurry JPEG of the Web,” in @NewYorker.

For more of Chiang’s thoughts on AI, listen to (or read) his interview with Ezra Klein, in which he suggest that “most fears about A.I. are best understood as fears about capitalism.”

Also apposite: “AI, Minus the Hype” and “Imagining The QAnon Of The AI Era.”

Jeff Hawkins (who seems to be agreeing with Baudrillard that “the sad thing about artificial intelligence is that it lacks artifice and therefore intelligence”)

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As we fiddle with our filters, we might spare a thought for a man whose work has created a gargantuan training set for AI: Alphonse Bertillon; he died on this date in 1914. A police officer and biometrics researcher, he applied the anthropological technique of anthropometry to law enforcement, creating an identification system based on physical measurements. Anthropometry was the first scientific system used by police to identify criminals; before that time, criminals could only be identified by name or photograph. While the method was eventually eclipsed by fingerprinting, then DNA analysis, it is still in use.

Bertillon is also the inventor of the mug shot. Photographing of criminals had begun in the 1840s only a few years after the invention of photography, but in 1888 that Bertillon standardized the process.

Bertillon’s work has been hugely impactful– and lies at the root of many AI systems being developed to finger criminals (especially via facial recognition). It’s worth remembering that his (flawed) evidence was used to wrongly convict Alfred Dreyfus in the infamous Dreyfus affair.

Bertillon’s mug shot self portrait (source)

“Celebrity is the chastisement of merit and the punishment of talent”*…

 

people map

 

A People Map of the US, where city names are replaced by their most Wikipedia’ed resident: people born in, lived in, or connected to a place…

From our friends at The Pudding, a chart of our crazes– zoomable to reveal much more detail: “A People Map of the US.”

* Emily Dickinson

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As we obsess on obsession, we might recall that it was on this date in 2009 that Kodak ceded the victory of digital photography and announced that it would discontinue the production and sale of Kodachrome print and slide film, a repository of “precious memories” since 1935.

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Written by (Roughly) Daily

June 22, 2019 at 1:01 am

Hitting ’em where they ain’t…

The folks at Really Magazine have a bone to pick with Google and it’s Page Rank Algorithm, which determines the results that a search yields:

It is of course pure folly. It works by pushing up the pages which are already  popular and have lots of links to them. Although it is patented, there is and never was absolutely nothing new about it. It is just a computerized feedback version of ‘The rich get richer’ or ‘Nothing succeeds like success’ – which we all know too well.
full article

By way of remedy, Really commissioned Inframutt, which “is trained to automatically fetch and display the least popular results for any given search page.”

Try it here.

As we marvel at the ways in which democracy can seem positively random, we might recall that it was on this date in 1994 that the first phase of jury selection in the O.J. Simpson murder trial was completed (304 potential jurors were chosen).  It was exactly one year later– on this date in 1995– that the case was sent to the jury for deliberation.

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Written by (Roughly) Daily

September 29, 2010 at 12:01 am