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Posts Tagged ‘Reddi-Wip

“I say it’s all like cellophane”*…

 

Don’t feel bad if you haven’t spent much time considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead.

Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the packaging material, focusing on its key role in the development of self-service merchandising systems in American grocery stores, but also revealing how cellophane manufacturers tried to control the narrative of how women buy food…

Unwrap the story at “How Cellophane Changed the Way We Shop for Food“; then read the paper on which it it based, Ai Hisano’s “Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing.

* Kurt Vonnegut Jr., Breakfast of Champions

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As we see through it, we might spare a sweet thought for Aaron “Bunny” Lapin; he died on this date in 1999.  In 1948, Lapin invented Reddi-Wip, the pioneering whipped cream dessert topping dispensed from a spray can.  First sold by milkmen in St. Louis, the product rode the post-World War Two convenience craze to national success; in 1998, it was named by Time one of the century’s “100 great consumer items”– along with the pop-top can and Spam.  Lapin became known as the Whipped Cream King; but his legacy is broader:  in 1955, he patented a special valve to control the flow of Reddi-Wip from the can, and formed The Clayton Corporation to manufacture it.  Reddi-Wip is now a Con-Agra brand; but Clayton goes strong, now also making industrial valves, closures, caulk, adhesives and foamed plastic products (like insulation and cushioning materials).

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Written by LW

July 10, 2017 at 1:01 am

“Gods do not limit men. Men limit men.”*…

 

Everything has a limit – or does it?…

Some maximums will never be surpassed, but as the author Arthur C Clarke once said, “the only way of discovering the limits of the possible is to venture a little way past them into the impossible.”

See a larger version of the graphic above at “Ultimate limits of nature and humanity.”

* Tom Robbins, Jitterbug Perfume

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As we bump up against boundaries, we might send compressed birthday greetings to Aaron “Bunny” Lapin; he was born on this date in 1914.  In 1948, Lapin invented Reddi-Wip, the pioneering whipped cream dessert topping dispensed from a spray can.   First sold by milkmen in St. Louis, the product rode the post-World War Two convenience craze to national success; in 1998, it was named by Time one of the century’s “100 great consumer items”– along with the pop-top can and Spam.  Lapin became known as the Whipped Cream King; but his legacy is broader:  in 1955, he patented a special valve to control the flow of Reddi-Wip from the can, and formed The Clayton Corporation to manufacture it.  Reddi-Wip is now a Con-Agra brand; but Clayton goes strong, now making industrial valves, closures, caulk, adhesives and foamed plastic products (like insulation and cushioning materials).

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Written by LW

January 5, 2015 at 1:01 am

Up, Up, and Away!…

Japanese photographer Natsumi Hayashi uses her blog, Yowayowa Camera Woman, to post her wonderfully whimsical series of self-portraits… in each of which she is levitating.  (Explanation of the technique involved, here.)

[TotH to Kottke.org]

As we feel ourselves rising, we might spare a sweet thought for Aaron “Bunny” Lapin; he died on this date in 1999.  In 1948, Lapin invented Reddi-Wip, the pioneering whipped cream dessert topping dispensed from a spray can.   First sold by milkmen in St. Louis, the product rode the post-World War Two convenience craze to national success; in 1998, it was named by Time one of the century’s “100 great consumer items”– along with the pop-top can and Spam.  Lapin became known as the Whipped Cream King; but his legacy is broader:  in 1955, he patented a special valve to control the flow of Reddi-Wip from the can, and formed The Clayton Corporation to manufacture it.  Reddi-Wip is now a Con-Agra brand; but Clayton goes strong, now also making industrial valves, closures, caulk, adhesives and foamed plastic products (like insulation and cushioning materials).

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