(Roughly) Daily

How concentrated and ready-to-pour orange juice– originally a dumping ground for extra oranges– conquered the morning menu…

The staid carton of orange juice has long sat next to tea and coffee at the breakfast table. It’s bright, but somewhat boring, and bears the dubious halo of being something good for you. Few of us give it much thought, other than to recall its oft-trumpeted Vitamin C content.

But processed orange juice as a daily drink, you might be surprised to learn, is a relatively recent arrival. Its present status as a global phenomenon is the creation of 20th-Century marketers, dealing with a whole lot of oranges and nowhere to put them…

“How orange juice took over the breakfast table,” from @BBC_Future. [TotH to friend MK.]

* USDA

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As we get sweet, we might recall that it was on this date in 1821 that Spain formally transferred sovereignty over the territory we now know as Florida– the center of the orange juice industry– to the United States. (Spain had, of course, traded Florida to England [for Cuba] in 1763, but had regained it as a product of the Treaty of Versailles in 1783.)

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