(Roughly) Daily

Posts Tagged ‘General Foods

“Now my eyes are turned from the South to the North”*…

 

Your correspondent is off for a week or so to time zones sufficiently distant that regular service will be suspended for about a week.  (R)D should return on or around March 15.  Meantime…

 

antarctica

One of the selections at “Hilarious Terrible Maps.”

[TotH to KE]

* Ernest Shackleton

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As we find our way, we might recall that it was on this date in 1930 that General Foods put the first nationally-branded individually-packaged frozen foods– “Birds Eye Frosted Foods”– on sale in 18 retail stores in Springfield, Mass. to test the market.  General Foods (recently renamed from the Postum Corporation) had acquired the frozen food business from Clarence Birdseye; inspired by seeing Canadians thawing and eating naturally frozen fish, Birdseye had invented the category in the early 1920s.  The initial Birds Eye line featured 26 items, including 18 cuts of frozen meat, spinach and peas, a variety of fruits and berries, blue point oysters, and fish fillets.

Clarence Birdseye and his handiwork

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Written by (Roughly) Daily

March 6, 2020 at 1:01 am

The end of an era…

Bread is the staff of life, but beer is life itself.

-Anonymous

Russian President Dmitry Medvedev, snacking

Russian President Dmitry Medvedev has signed a bill that officially classifies beer as alcoholic. Until now anything containing less than 10% alcohol in Russia has been considered a foodstuff.

The full story at BBC.com

As we revisit our food pyramids, we might spare a sweet thought for William A. Mitchell, the food scientist who invented Pop Rocks candy, Cool Whip, the orange drink mix Tang, quick-set Jell-O Gelatin, and powdered egg whites; he died on this date in 2004.  In his 35 year career at General Foods he received over 70 patents.

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