(Roughly) Daily

Posts Tagged ‘General Foods

“Rather than heralding a new era of easy living, the Agricultural Revolution left farmers with lives generally more difficult and less satisfying than those of foragers”*…

Lest we wonder if climate change might have fundamental effects…

Why was agriculture invented? The long run advantages are clear: farming produced food surpluses that allowed population densities to rise, labor to specialize, and cities to be constructed. However, we still don’t know what motivated the transition in the short run. After 200,000 years of hunting and gathering, agriculture was invented independently at least seven times, on different continents, within a 7,000 year period. Archeologists agree that independent inventions occurred at least in the Fertile Crescent, Subsaharan Africa, North and South China, the Andes, Mexico, and North America. Moreover, the first farmers were shorter and had more joint diseases, suggesting that they ate less than hunter gatherers and worked more. Why would seven different human populations decide to adopt remarkably similar technologies, around the same time, and in spite of a lower standard of living?

I propose a new theory for the Neolithic Revolution, construct a model capturing its intuition, and test the resulting implications against a panel dataset of climate and adoption. I argue that the invention of agriculture was triggered by a large increase in climatic seasonality, which peaked approximately 12,000 years ago, shortly before the first evidence for agriculture appeared. This increase in seasonality was caused by well documented oscillations in the tilt of Earth’s rotational axis, and other orbital parameters. The harsher winters, and drier summers, made it hard for hunter-gatherers to survive during part of the year. Some of the most affected populations responded by storing foods, which in turn forced them to abandon their nomadic lifestyles, since they had to spend most of the year next to their necessarily stationary granaries, either stocking them, or drawing from them. While these communities were still hunter-gatherers, sedentarism and storage made it easier for them to adopt farming…

During the Neolithic Revolution, seven populations independently invented agriculture; a new paper argues that climate change was the cause: “The Ant and the Grasshopper: Seasonality and the Invention of Agriculture,” from Andrea Matranga (@andreamatranga)

[image above: source]

* Yuval Noah Harari, Sapiens: A Brief History of Humankind

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As we reap what we sow, we might spare a thought for Clarence Birdseye; he died on this date in 1956.  An  inventor, entrepreneur, and naturalist, he was the founder of the modern frozen food industry.

On Arctic trips as a field naturalist for the United States government, he noticed that freshly caught fish, when placed onto the Arctic ice and exposed to the icy wind and frigid temperatures, froze solid almost immediately. He learned, too, that the fish, when thawed and eaten, still had all its fresh characteristics. He concluded that quickly freezing certain items kept large crystals from forming, preventing damage to their cellular structure. In 1922, Clarence organized his own company, Birdseye Seafoods, Inc., New York City, where he began processing chilled fish fillets.  He moved on to vegetables and other meats, then to the “fish stick,” along the way co-founding General Foods.  In the end, Birdseye had over 300 patents for creating and handling frozen food.

Clarence_Birdseye

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“Now my eyes are turned from the South to the North”*…

 

Your correspondent is off for a week or so to time zones sufficiently distant that regular service will be suspended for about a week.  (R)D should return on or around March 15.  Meantime…

 

antarctica

One of the selections at “Hilarious Terrible Maps.”

[TotH to KE]

* Ernest Shackleton

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As we find our way, we might recall that it was on this date in 1930 that General Foods put the first nationally-branded individually-packaged frozen foods– “Birds Eye Frosted Foods”– on sale in 18 retail stores in Springfield, Mass. to test the market.  General Foods (recently renamed from the Postum Corporation) had acquired the frozen food business from Clarence Birdseye; inspired by seeing Canadians thawing and eating naturally frozen fish, Birdseye had invented the category in the early 1920s.  The initial Birds Eye line featured 26 items, including 18 cuts of frozen meat, spinach and peas, a variety of fruits and berries, blue point oysters, and fish fillets.

Clarence Birdseye and his handiwork

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Written by (Roughly) Daily

March 6, 2020 at 1:01 am

The end of an era…

Bread is the staff of life, but beer is life itself.

-Anonymous

Russian President Dmitry Medvedev, snacking

Russian President Dmitry Medvedev has signed a bill that officially classifies beer as alcoholic. Until now anything containing less than 10% alcohol in Russia has been considered a foodstuff.

The full story at BBC.com

As we revisit our food pyramids, we might spare a sweet thought for William A. Mitchell, the food scientist who invented Pop Rocks candy, Cool Whip, the orange drink mix Tang, quick-set Jell-O Gelatin, and powdered egg whites; he died on this date in 2004.  In his 35 year career at General Foods he received over 70 patents.

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