(Roughly) Daily

“Now my eyes are turned from the South to the North”*…

 

Your correspondent is off for a week or so to time zones sufficiently distant that regular service will be suspended for about a week.  (R)D should return on or around March 15.  Meantime…

 

antarctica

One of the selections at “Hilarious Terrible Maps.”

[TotH to KE]

* Ernest Shackleton

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As we find our way, we might recall that it was on this date in 1930 that General Foods put the first nationally-branded individually-packaged frozen foods– “Birds Eye Frosted Foods”– on sale in 18 retail stores in Springfield, Mass. to test the market.  General Foods (recently renamed from the Postum Corporation) had acquired the frozen food business from Clarence Birdseye; inspired by seeing Canadians thawing and eating naturally frozen fish, Birdseye had invented the category in the early 1920s.  The initial Birds Eye line featured 26 items, including 18 cuts of frozen meat, spinach and peas, a variety of fruits and berries, blue point oysters, and fish fillets.

Clarence Birdseye and his handiwork

source

 

Written by (Roughly) Daily

March 6, 2020 at 1:01 am

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