(Roughly) Daily

“I vant to eat your cereal!”*…

 

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Gabe Fonseca arranges some of the 200 cereal boxes, which are affixed by magnets to sheet metal and on display in his Los Angeles apartment

 

At the end of a week during which stock market meltdowns and a spreading global pandemic have most of us feeling queasier than the thought of a “cheesy mashed potato or pot roast cereal,” we could all do with an emotional palate-cleanser, a Proustian experience that takes us back to a sweeter time,  Herewith, the tale of cereal box collector Gabe Fonseca, who traveled all the way from Los Angeles to Minneapolis to visit the General Mills archives in search of his white whale, a box of Buñuelitos.  But as becomes clear, when the object of one’s obsession – breakfast cereal – has origins as a dubious cure for masturbation, things are destined to get a little odd…

The world’s most obsessive breakfast-food fans demonstrate just how far humans will go for the sweet taste of nostalgia: “Lifelong Quests! Lawsuits! Feuds! A Super-Serious Story About Cereal.”

Via Read This Thing.

* Count Chocula

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As we heap on the sugar, we might spare a thought for Robert C. Baker; he died on this date in 2006.  An inventor and professor at Cornell, he is credited with more than 40 poultry, turkey, and cold cut innovations, making him the “George Washington Carver of poultry.”  Surely the best known of his creations is what he originally called “Cornell Chicken” (though he developed it while a graduate student at Penn State); we know it as the “chicken nugget.”  He published it as unpatented academic work while at Cornell in the 1950; McDonald’s patented their formulation in 1979, threw the mighty weight of their marketing and retail machine behind it…  and the rest is (greasy) history.  For his contributions to the poultry sciences, Baker is a member of the American Poultry Hall of Fame.

bakerRobert_kiosk-banner source

 

Written by LW

March 13, 2020 at 1:01 am

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