Posts Tagged ‘Jell-O’
“Who knows whether it is not true that phosphorus and mind are not the same thing?”*…

In an excerpt from his book White Light, Jack Lohmann explores the rare and special element phosphorus…
In the moments that follow the death of a whale, when the light disappears and is swallowed by dark, the body’s weight draws to the base of the sea and compresses. It settles in mud. It forms an environment known as a whale fall, a world that will last for decades.
The whale fall grows in stages. The larger species come, the eels, the sharks. They rip apart the dead whale’s flesh. The tail, the head, the organs are consumed. The size of predator lessens as the length of time extends. Tiny mouths clean the bones dry. A skeleton remains; bacteria descend upon it. They turn bones into nutrition, consuming the whale in a process that is almost imperceptibly slow. Worms arrive and burrow through the skeleton. Other organisms come and eat the worms. Larger predators reinhabit the space. Within a barren, lightless plain, on the basis of decaying bones, a world is born.
Whalebone contains an element that is rare: phosphorus, a limiting ingredient in life on Earth. Of all the elements of the periodic table, phosphorus is one of six that are absolutely necessary for the existence of life. Of those six, phosphorus is the most limited. Because of its rarity, it controls life—it determines who grows and shrinks, who lives and dies, what areas become biologically wealthy and which ones will be biologically poor. “The maximum mass of protoplasm which the land can support, like the maximum that the sea can support, is dictated by the phosphorus content,” Isaac Asimov, the biochemist, wrote in 1959. Phosphorus, he wrote, “is life’s bottleneck.”
Each of the six essential elements performs a vital role. Carbon forms long chains, connecting compounds together to create large, complicated structures. Hydrogen and oxygen combine to form water. Nitrogen and sulfur create proteins, providing organisms with food. Phosphorus converts energy, carries information, constructs cell membranes, and performs a host of other actions that underpin life’s complexity. Phosphorus allows seeds to grow and fruit to ripen. It is the main ingredient in matches. It both enables life and destroys it. Sarin gas, created from white phosphorus, is a potent agent of chemical warfare.
When it is isolated, phosphorus emits a steady, menacing glow. Phosphorescence is the name that is applied to this phenomenon: it describes materials that glow without ignition. The glow of the upper ocean is phosphorescent. Some paint glows. One consistent feature of the near-death experience, reported by people whose hearts stopped beating and bodies began to fade, has been the presence of a peculiar brightness all around. Images flash, the soul floats, and the body is left behind. The mind feels calm. (It is, in fact, surging with electricity: its final moments are seemingly near.)
When phosphorus burns, it bonds with oxygen, creating phosphate: one atom phosphorus, four atoms oxygen. Phosphate is remarkably prevalent in all life forms, although it is otherwise comparatively rare throughout the world. It is crucial to our existence. Outside of life, phosphate exists in geological form, made up of condensed, crystalline structures that are hidden in the crevices of our planet. Inside of life, it exists in every cell. It forms the membranes that hold the parts of cells together. It provides energy, in the form of adenosine triphosphate, ATP, which powers the actions of all life-forms. Even before birth, each of us gained identities by way of the cumulative influences of small phosphate groups, which held together the strands of our DNA. As we grew from zygote to cellular zillionaire, those groups enabled the replication of DNA and the formation of more complex beings—us.
The phosphorus in our bodies came, at first, from molten lava, hardened into rock. That rock eroded out of mountains, flowed down rivers, and fertilised the land below. The land supported the growth of plants, which allowed the spread of animals. The human body is, roughly speaking, one percent phosphorus. Phosphorus is spread throughout our cells, but it is concentrated mainly in our bones. We are extensions of the planet—we forage for phosphorus by eating plants and animals, and we fertilise the soil through waste and death. Plants thrive on this natural fertiliser. Phosphorus moves through the bodies of plants and animals, fungi and bacteria, and ultimately, usually, makes its way to the water. It is deposited as sediment: it forms new rock on the seafloor. The rock is made of compressed bodies, phosphorus squeezed from lives that are no more. It is littered with phosphatic bones, with phosphate-encrusted bivalves, with fossilised phosphate scraps. These things are hidden, set to be released in geologic time. As this time passes, the Earth’s plates move. The underwater rock becomes land. The land erodes. The cycle continues.
The story of phosphorus runs through every strand of DNA in every organism in the world. It runs through every piece of food and waste, and every living thing. But the story of how humans changed the phosphorus cycle is rooted in a few specific spots. We first found phosphate rock in England, and the fertiliser industry began. The industry changed when rock of greater scale was found in Florida; but today, the Florida rock is almost gone. Our global agricultural system rests upon the dictates of Morocco’s monarch.
Already, in some places around the world, the end of phosphate rock has occurred. It happened on the island of Nauru, far out in the Pacific, and there we see a world that passed its limits. It peaked, declined, and fell to ruin. Amid those ruins, the story of our broken phosphorus cycle comes to a close.
But it does not need to end there. There is mass resistance to the modern expansion of corporate farming methods. The world’s small farmers, who produce half our food, work their land with the nuanced understanding that agriculture has always been an ecological effort. They safeguard phosphate and replenish it.
Scientists, economists, and engineers are working to make phosphorus recycling compatible with modern life. Food, we now know, feeds our bodies better when it comes from healthy soils, and healthy soils come from nature, not from machines. Supported by this understanding, people are working to create a better agriculture. Cities are composting food scraps. Disenfranchised farmers are fighting for their land. If we listen to those with knowledge—rather than those with money—it is possible to restore the cycles of the earth.
There was once, long ago, a different kind of phosphate problem. When life first started, 4.5 billion years ago, the problem was that phosphorus existed only in rocks—and then, of course, no one was available to mine them. Life needed concentrated pockets of phosphorus in order to form. In a century of study, scientists have not come to an agreement about how nature solved its problem. Something happened in a pond, around a vent, near a meteor strike—something. We do not know exactly. We do know something happened, though, because we are here.
Today, phosphorus remains a part of the mix of chemical elements present in the earth’s magma, and volcanic eruptions create sprawling beds of igneous rock that hold within them trace amounts of the mineral. Now, however, humanity has transferred large amounts of phosphorus onto farmland, into streams and ponds, into rivers, and, ultimately, into the ocean.
The result of this is somewhat murky, but it appears that humans are changing the geology of the world. We are leaving a legacy in stone, and we are doing it by creating anew a world that once existed—one overrun with algae in the waters, with dying fish, with widespread oxygen loss in the sea. This new world is not, for us, ideal. (For algae lovers, it may be paradise.) But it is conducive to the formation of phosphate rock. This new rock will be formed and buried over intervals of millions of years. It will be hidden beneath the ground, prepared to be discovered in the future.
Just as phosphate enables life in humans, so too does it feed the life of the whale fall. The destruction of the bones of the whale provides enough fat to support a community of bacteria, and it releases enough phosphate to support the expansion of the ecosystem. The whale fall lasts because of the barrenness that surrounds it: the cold temperatures and darkness of the deep ocean preserve the whale carcass for the creatures that can access it, allowing the ecosystem to exist without floating away or being quickly eaten. Instead, whale falls remain as they begin—remote, shadowed, and teeming with life.
The nutrients provided by a whale fall represent, in a single day, two thousand years of sustenance. Their effect, ecologically, is strong enough that biologists have identified dozens of species of ocean-dwelling organism that evolved to specialise only in whale falls, those thousands of little worlds beneath the sea. There are four-foot worms and hairy crabs, clinging shrimp and curious sharks, bacteria that float, fish that feast, a mess of life, growing and thriving, a community unto itself, separated from all other beings by a dark emptiness that extends in all directions.
This blip of abundance seems bound to recede, and eventually it will. Over a period of half a century, the whale fall’s nutrients begin to dwindle, and the organisms that feasted on them go away in turn. The ecosystem fades into the landscape that surrounds it. Barrenness overtakes the ground. Just decades after a new world of opportunity opened up, life disappears; this little spot of seafloor is unlikely to be visited by such prosperity ever again…
Of the six chemical elements necessary for life, phosphorus is the rarest. It determines what grows and shrinks, who lives and dies: “Life’s Ancient Bottleneck,” via @quillette.bsky.social.
* Stendhal
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As we esteem an exquisite element, we might recall that it was on this date in 1897 that Jell-O was introduced in strawberry, raspberry, orange and lemon fruit flavours. The product is based on gelatin, derived from a protein produced from collagen– importantly (a la whalebone) composed in part of phosphorus— extracted from boiled bones, connective tissues, and other animal products.
Peter Cooper, inventor and founder of the Cooper Union for the Advancement of Science and Art, obtained the first American patent for the manufacture of gelatin in 1845. In 1895, cough syrup manufacturer Pearl B. Wait purchased the patent and developed a packaged gelatin dessert. Wait’s wife, May David Wait named it “Jell-O.” In 1899, Wait sold Jell-O to “Orator Francis Woodward”, whose Genesee Pure Food Company produced the successful Grain-O health drink. While sales were intitially slow, they grew steadily, and Walt’s company (which changed its name to Jell-O Company) merged first with Postum, then General Foods, then Kraft– which reports that they sell more than a million packages of Jell-O brand gelatin each day.
“You cannot store them To warm the winter’s cold, The lad that hopes for heaven shall fill his mouth with mould”*…
[Earlier this month] craving sweets, Colin Purrington remembered the Twinkies.
He’d purchased them back in 2012 for sentimental reasons when he heard that Hostess Brands was going bankrupt and Twinkies might disappear forever.
“When there’s no desserts in the house, you get desperate,” says Purrington, who went down to the basement and retrieved the old box of snack cakes, fully intending to enjoy several…
Like many people, Purrington believed Twinkies are basically immortal, although the official shelf life is 45 days. He removed a Twinkie from the box, unwrapped it — it looked fine — and took a bite. Then he retched. “It tasted like old sock,” Purrington says. “Not that I’ve ever eaten old sock.”
That’s when he examined the other Twinkies. Two looked weird. One had a dark-colored blemish the size of a quarter. The other Twinkie was completely transformed — it was gray, shrunken and wrinkly, like a dried morel mushroom.
He posted photos on Twitter, and they caught the attention of two scientists: Brian Lovett and Matt Kasson, who study fungi at West Virginia University in Morgantown. “Matt is going to want that Twinkie,” thought Lovett, the instant he saw the mummified one.
That’s because, in the past, their lab has tested how well molds grow in Peeps, the classic Easter treat. Fungi actually found it difficult to survive on Peeps, because of the food’s low water content. “In a way, they are kind of like an extreme environment, right?” Kasson notes. “The food industry has crafted the ability to make foods that have a long shelf life.
Still, Kasson says, fungi are everywhere and have an amazing set of chemical tools that let them break down all kinds of substances. “You find fungi growing on jet fuel,” he says…
They reached out to Purrington, who was only too happy to mail them the Twinkies immediately. “Science is a collaborative sport,” he says. “If someone can take this and figure out what was actually growing, I’m all in. I really want to know what species exactly was eating my Twinkies.”
The Twinkies arrived at the lab, and the researchers got to work…
The illuminating (if not appetizing) tale of “A Disturbing Twinkie That Has, So Far, Defied Science.”
* A.E. Housman
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As we stop stockpiling snacks, we might send variously-well preserved birthday greetings to William A. Mitchell; he was born on this date in 1911. A chemist who spent most of his career at General Foods, he was the inventor of Pop Rocks, Tang, quick-set Jell-O, Cool Whip, and powdered egg whites; over his career, he received over 70 patents almost all of them for processed food items or preparation procedures.

“I’m not Jesus Christ but I can turn water into Kool-Aid”*…

More than 563 million gallons of Kool-Aid are consumed each year; more than 225 million gallons in the three summer months. That’s to say, 17 gallons of Kool-Aid are consumed every second during the summer season…
The story of Kool-Aid begins with another hyphenated product: Jell-O. Edwin Perkins—whose father owned a general store in Hastings, Nebraska—was fascinated with Jell-O. He persuaded his father to sell it at their general store and later began selling products directly to customers. Eventually he began manufacturing his own homemade products including perfumes, food flavoring and a bottled beverage he called Fruit Smack. Forming his own sales company and selling his products door-to-door, Perkins began bringing some of his concoctions to the general public. A spirit of DIY and interest in developing products led him to create the precursor to his most famous invention.
Before it was developed by Perkins in 1927, Kool-Aid was preceded by a fruit-based liquid called Fruit Smack.

It was a liquid concentrate available in a few different flavors. Corked and sold in four ounce glass bottles, the product tended to leak or break during transit. Despite Perkins’ intentions of enabling families to use the concentrate to make pitchers of the beverage for a very low cost, he was confronted with a bit of a supply chain problem. Fruit Smack was a hit with the Perkins’ customers, but its fragility created the need for something more economical, easier to transport and preferably in powdered form…
To create his superior drink, Perkins focused on dehydrating Fruit Smack using the proper mix of dextrose, citric acid, tartaric acid, flavoring and food coloring. The rest is sugary beverage history. When Perkins’ original Kool-Aid first hit the market, it had a paltry six flavors—orange, cherry, raspberry, grape, strawberry and the ever popular lemon-lime combo—and it only cost ten cents per packet!
It was originally a wholesale product only available to grocery stores or specialty candy shops. A few years later in 1929, Kool-Aid distribution expanded all over the country, eventually making its way overseas a few years later. Perkins’ operation relocated to Chicago and the Kool-Aid name was officially trademarked in 1934…
During The Great Depression, when hard times afflicted the American public, Perkins decided to halve the price to provide a luxury item to people who otherwise may not have been able to afford it. It ended up becoming one of Perkins’ most successful products and he later sold the brand to General Foods in 1953. A packet of Kool-Aid at most stores near me only costs about $.20 today, which is still incredibly affordable—unless you’re trying to buy certain discontinued flavors online, which can get a bit pricey…
From David Buck, via the ever-illuminating Tedium, Kool-Aid– how a powdered mix (and its bulbous mascot) became dominant players in the drinks market: “Thirsty? Oh Yeah!”
See also: “Kool Kool-Aid Facts!”
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As we stir and sip, we might recall that it was on this date in 1964 that Pepsi acquired the Tip Corp. for the rights to their Mountain Dew soft drink, a caffeine-packed citrus soda that currently accounts for about 6.6% of the U.S. soft drink market. Tip’s eponymous cola brand, a regional player in the Southeast, was allowed to languish.
“It’s all part of life’s rich pageant”*…

There’s an arms race of sorts now taking place in sports arenas. Hence, the Quad.
The Quad is the world’s biggest t-shirt cannon. The massive, four-barreled gatling gun resides in the bowels of the Milwaukee Bucks’ home arena. At some point during each home game, Bango, the Bucks mascot, rides it onto the court like Patton riding a tank into battle. Then he fires off 186 shirts in about 15 seconds, amid a cloud of cryo and shrieks from all the fans wanting something free.
The weapon of mass distraction is the latest brainchild of Todd Scheel, a former wedding DJ and Milwaukee-area businessman who now reigns as the Oppenheimer of arena armaments…
The NBA has invested much more than any other major sports league in “dead-ball entertainment,” or whatever you want to call the sponsor-friendly efforts to keep ticket buyers occupied during game breaks: “How The Milwaukee Bucks And A Former Wedding DJ Won The T-Shirt Cannon Arms Race.”
* Inspector Clousseau, A Shot in the Dark
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As we make ourselves targets, we might recall that it was on this date in 1897 that carpenter and cough syrup manufacturer Pearle Bixby Wait trademarked a gelatin dessert called Jell-O; his wife May and he added strawberry, raspberry, orange, and lemon flavoring to granulated gelatin and sugar.
Gelatin, a protein produced from collagen extracted from boiled bones, connective tissues, and other animal products, has been a component of food, particularly desserts, since the 15th century. It was popularized in New York in the Victorian era by spectacular and complex jelly molds. But it was Wait who launched gelatin into the mainstream… where, with some ups and downs, it has remained– though slightly tarnished as a family product by the 1980s advent of Jell-O shots and Jell-O wrestling. As of 2016, there were more than 110 products sold under the Jell-O brand name.
There’s always room…

Jell-O ad by Maxfield Parrish
As National Jell-O Week (the second full week of February) draws to an end, “16 Fascinating Facts About Jell-O.”
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As we marvel at a dish that’s equally-appropriately approached with a spoon or a fork, we might recall that it was on this date in 1968 that the first-ever 9-1-1 call was placed by Alabama Speaker of the House Rankin Fite, from Haleyville City Hall, to U.S. Rep. Tom Bevill, at the city’s police station.
Emergency numbers date back to 1937, when the British began to use 999. But experience showed that three repeated digits led to many mistaken/false alarms. The Southern California Telephone Co. experimented in 1946 in Los Angeles with 116 for emergencies.
But 911– using just the first and last digits available– yielded the best results, and went into widespread use in the 1980s when 911 was adopted as the standard emergency number across most of the country under the North American Numbering Plan.


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