Posts Tagged ‘drinks’
“No one ever went broke underestimating the taste of the American public”*…
… and now two beverage giants are turning their attention to Europe:
Coca-Cola and Pernod Ricard plan to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in early 2024, the companies said in a statement.
The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries, including the U.K., the Netherlands, Spain and Germany.
Coca-Cola has brought several of its most popular brands into the alcohol space during the last two years through partnerships with booze companies such as Molson Coors and Brown-Forman…
FoodDive
The inimitable Walt Hickey reacts…
Coca-Cola and Pernod Ricard have cut a deal to produce a ready-to-drink mixed cocktail that is literally just Absolut vodka and Sprite. Legendary adwoman Peggy Olson once quipped that “You need three ingredients for a cocktail. Mountain Dew and vodka is an emergency,” and that wisdom certainly holds here. The idea that a company could charge a premium to mix together Absolut and Sprite is an insult; as we all know, cheap vodka mixed with Sprite is an innovation of desperation, the mixture one creates when all other options have been exhausted, the kind of drink that you have when you’re 17 and new to the whole thing. This is the kind of beverage that is exclusively made at 2:45 in the morning in a college dorm because the bars closed and we can’t get mixers at Wawa because the line was too long. An Absolut and Sprite is the official drink of a CYO party. An Absolut and Sprite makes a Jack and Coke look like a Sazerac. That it is being combined in a ready-to-drink offering is an insult to the aluminum that went into that can. Given that the ready-to-drink category is projected to grow by $11.6 billion from 2022 to 2026 alone, I can almost guarantee it’s going to be amazingly successful and I already hate it.
Numlock
[Image above: source]
* H. L. Mencken
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As we ponder progress, we might recall that today is observed (by some) as World Tripe Day— a celebration of the culinary delicacy known as tripe (the edible lining from the stomach of various farm animals, such as cattle, sheep, and goats).
“Thousands have lived without love, not one without water”*…
Katherine LaGrave with the story of America’s first water sommelier believes that the more we think about what we drink, the more we will care about the planet. But first, he has to get people to take him seriously…
… Martin Riese, is America’s first water sommelier, curating menus and tastings around what he calls “the most important beverage on the planet.”…
Riese is taking cues from the element he considers most beloved, going with the flow and flowing where he’s able, taking opportunities as they come, and sharing why we should care about water with anyone who cares to listen.
“Water is not just water,” he says to me one sunny October afternoon, shining bright from Los Angeles via laptop with the urgency of a theater attendant walking you to your seat just before the lights dim and the show starts. OK, I think. Off we go. Down into waterworld…
A trip worth taking- Riese’s story and his provocative thoughts on that most crucial substance: “Waterworld,” from @kjlagrave in @AFARmedia.
* W. H. Auden
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As we get wet, we might recall that on this date in 1993, after weeks of flooding elsewhere in the state (dramatically, in Ames), efforts to protect Valley Junction in West Des Moines from flooding failed, forcing 5,000 people from their homes. The Court Avenue district in downtown Des Moines was awash. By the next day, more than 250,000 people were without water after flooding shut down the Des Moines Water Works. In addition, An estimated 35,000 to 40,000 people were without electricity. Then-Sec Taylor Stadium, now the Iowa Cubs’ Principal Park, was underwater. The entire state was declared a disaster area.
“Here’s to alcohol: the cause of, and solution to, all of life’s problems”*…
In 2011, @leyink, @han, and @flaneur made this site in 24 boozy hours at Music Hack Boston.
The api’s (to musician photos and streaming music) are beginning to go;still, fundamentally, it works. Enjoy it while you can: “Drinkify.” But heed the creator’s caution: “We take no responsibility for your poor, poor liver. Please Drinkify responsibly.”
* Homer Simpson
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As we praise pertinent pairings, we might note that today (and every May 6) is National Beverage Day.
“If this is coffee, please bring me some tea; but if this is tea, please bring me some coffee.”*…
Cream, milk, skim milk, sugar, sweetener; more recently, soy milk, almond milk… there’s not a lot of variation in the things one adds to coffee. Phronk has devoted himself to blazing alternative paths…
This is a blog about putting weird things in coffee. I drink coffee every day, but get bored with the same old cream and sugar. I figured I might as well document my experiments for the benefit of all humankind…
From “Maple Bacon Latte” through “Tumeric and Matcha in Coffee” to “The Peanut Butter Solution: PB2 in Coffee.” he guides one through preparation, then assesses the results of dozens of adventurous brews.
Take a sip at “Putting Weird Things in Coffee.”
[TotH to Eureka!]
* Abraham Lincoln
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As we broaden our horizons, we might recall that today is National Margarita Day. While its origin is uncertain (there are several competing creation stories), it is indisputably the most-ordered cocktail in the U.S., accounting for almost 20% of all mixed drink sales in the U.S.
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