Posts Tagged ‘Tolkien’
“What’s in a name?”
Antidepressant use is on the rise in the U.S.– and with it, the proliferation of new mood-management drug names. At the same time, the Tech Right’s fascination with The Lord of the Rings, has occasioned a flood of company and product names drawn from that fantasy series. It can be very confusing, as a new game from the folks at Vercel demonstrates. Can you tell if a name is an antidressant drug or a Tolkien character?
* Shakespeare, Romeo and Juliet (Act II, Scene II)
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As we navigate nomenclature, we might recall that it was on this date in 1941 that first injection of penicillin into a patient was administered by physician Charles Fletcher at Radcliffe Infirmary in Oxford, England.
In 1928, Alexander Fleming had discovered the anitbacterial properties of the Penicillium mold. But he had little luck convincing his medical colleagues of its value: penicillin was so difficult to isolate that its development as a drug seemed impossible. After Fletcher’s experiment and others– all of which showed promise, but “failed” when the doctors ran out of penicillin– Fleming used the hospital’s entire supply of penicillin to cure a patient of an infection of the nervous system (streptococcal meningitis) which would otherwise have been fatal. Having established medical efficacy, the doctors were able to convince labs in the U.K and the U.S. to pursue large-scale fermentation of the mold and refinments in its medical form. By June 1942, just enough US penicillin was available to treat ten patients. But with the U.S. entry into World War II, the War Production Board undertook to make penicillin available to fighting forces across the conflict. By June, 1945, over 646 billion units per year were being produced.
“The large print giveth and the small print taketh away”*…
As Christine Ro explains, this timeless wisdom may be about to invert: Revisiting typography…
A typical paperback book accounts for around 1kg of carbon dioxide, according to sustainability expert Mike Berners-Lee.
Perhaps that does not sound like much. But in the US alone, where 767 million paperback books were sold in 2023, this is equivalent to the electricity use of more than 150,000 homes for a year.
Forest loss, paper production and printing, and transport of books are generally the largest contributors to the carbon emissions of printed books.
So, using less wood fibre, and shipping lighter loads, are important ways to reduce the emissions of print books (as well as the costs of producing them).
One simple method is reducing the thickness of the paper. Some publishers are turning to subtly thinner paper. There are limits to this: the most lightweight paper may be less durable. And for certain types of books, including art books, there’s a preference for heavier paper.
Yet between these extremes, most readers are unlikely to notice the difference.
Nor would most readers notice the design tweaks that allow more text to fit onto each page – as long as designers ensure that the text remains easy to read.
The publisher HarperCollins has experimented with compact typefaces that require less ink and paper. This has resulted in savings of hundreds of millions of pages.
A leader in this field is Sustainable Typesetting, a project of the design and typesetting company 2K/DENMARK. One of the company’s focus areas is complex typesetting for long texts, including Bibles.
Andreas Stobberup, project lead at 2K/DENMARK, says that Sustainable Typesetting can achieve page count reductions of up to 50%, although he recommends less dramatic changes for novels.
While it’s common to simply increase the point size to make text easier to read, Mr Stobberup says that readability is actually determined by x-height. The x-height is the height of most lowercase letters in the Latin alphabet, and makes up nearly all of the printed marks on a page.
The x-height can be increased without enlarging all of the text. For many designers, increasing the x-height is key to increasing legibility…
Reducing point size is not always the optimal way to reduce the physical size of a book, Mr Stobberup emphasises.
Perhaps some lessons can be drawn from large print books, which are aimed at older readers or those with visual impairments.
They feature larger point sizes, which can lead to bigger books.
But other design features of large print books include more blocked letters and, if images are involved, more attention to the contrast between the foreground and the background.
“It’s a totally different typeface,” says Greg Stilson, head of global technology innovation for the American Printing House for the Blind.
Mr Stobberup concedes that incorporating such design in regular books “will not look as aesthetic”.
But he believes that most readers will not care about the typeface used for the bulk of the book. Meanwhile, more artistic fonts could be used on places like book covers.
And the savings might well justify the change – according to Mr Stobberup, a 20% reduction in pages would be equivalent to a roughly 20% reduction in carbon emissions.
However, the saving depends on many factors, including the size of the print run, the type of energy used for printing, the transport distances, and even the ink used.
Then there’s the word count: a textbook or Bible can achieve more drastic reductions in weight than a book of poetry.
Mr Stobberup is keenly aware of the financial pressures affecting the publishing industry.
“We need to make sustainability cheaper,” he says. “We simply need to show that we don’t think it’s a compromise. We think it’s a better product.”
David Miller is the president and publisher of Island Press, a small non-profit publisher of environment-themed nonfiction.
Printing costs have soared in the last few years, he says. The Covid-19 pandemic led to supply chain issues.
Meanwhile, paper manufacturers have been switching over to making cardboard due to the boom in the delivery businesses.
This has driven up the expense of producing books. In some cases Island Press has simply had to absorb the extra costs itself rather than passing them onto consumers, according to Mr Miller.
Initially he wasn’t sure about Sustainable Typesetting. But after seeing that a 19% reduction in pages could lead to at least a 10% cost savings, while readability actually improved, Mr Miller has become a fan.
Sustainable Typesetting has been applied to two Island Press books published so far. And he’s interested in going even further than a 19% trimming.
Mr Miller calls this a technology that is “only starting to poke its nose out behind the door” within different segments of the publishing industry.
“It’s a sort of revolution in thinking about what typography can be and how it can be put to use in a very productive way.”…
Using design to address climate change, one page at a time: “Publishers try skinnier books to save money and emissions,” from @BBC.
* Tom Waits
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As we conserve, we might note that today is the annual celebration of a set of books that are strong candidates for this sort of type redesign: it is Hobbit Day, a reference to its being the birthday of the hobbits Bilbo and Frodo Baggins, two characters in J. R. R. Tolkien‘s popular set of books The Hobbit and The Lord of the Rings. In the books’ lore, Bilbo was born in the year of 2890 and Frodo in the year of 2968 in the Third Age (in Shire-Reckoning). Tolkien Week is the week containing Hobbit Day.
“When wombats do inspire/I strike my disused lyre”*…
Rossetti mourning his wombat
“‘The Wombat,’ Dante Gabriel Rossetti wrote in 1869, ‘is a Joy, a Triumph, a Delight, a Madness!’ Rossetti’s house at 16 Cheyne Walk in Chelsea had a large garden, which, shortly after he was widowed, he began to stock with wild animals. He acquired, among other beasts, wallabies, kangaroos, a raccoon and a zebu. He looked into the possibility of keeping an African elephant but concluded that at £400 it was unreasonably priced. He bought a toucan, which he trained to ride a llama. But, above all, he loved wombats…
It isn’t difficult to understand Rossetti’s devotion. Wombats are deceptive; they are swifter than they look, braver than they look, tougher than they look. Outwardly, they are sweet-faced and rotund. The earliest recorded description of the wombat came from a settler, John Price, in 1798, on a visit to New South Wales. Price wrote that it was ‘an animal about twenty inches high, with short legs and a thick body with a large head, round ears, and very small eyes; is very fat, and has much the appearance of a badger.’ The description implies only limited familiarity with badgers; in fact, a wombat looks somewhere between a capybara, a koala and a bear cub.
Despite the fact that they do not look streamlined, a wombat can run at up to 25 miles an hour, and maintain that speed for 90 seconds. The fastest recorded human footspeed was Usain Bolt’s 100m sprint in 2009, in which he hit a speed of 27.8 mph but maintained it for just 1.61 seconds, suggesting that a wombat could readily outrun him. They can also fell a grown man, and have the capacity to attack backwards, crushing a predator against the walls of their dens with the hard cartilage of their rumps. The shattered skulls of foxes have been found in wombat burrows…
Katherine Rundell urges us to “Consider the Wombat.”
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As we ponder pets, we might wish an elfish Happy Birthday to John Ronald Reuel Tolkien, who was born on this date in 1892. A philologist and professor of Anglo-Saxon at Oxford, Tolkein is better known for the series of books of which he said “my work has escaped from my control, and I have produced a monster: an immensely long, complex, rather bitter, and rather terrifying romance, quite unfit for children (if fit for anybody).”
(Tolkein’s friend and fellow Inkling, C.S. Lewis, when told by Tolkien of a new character with which he was populating The Lord of the Rings, reputedly replied “Not another f—ing dwarf!”)
Bust of Tolkien in the chapel of his alma mater, Exeter College, Oxford. He was later a don down the street, at Merton College
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