(Roughly) Daily

It’s that time of year again…

Why do so many people voluntarily seek out entertainment that is designed to shock and scare them? What do they get out of it? A thrill, a jolt to the nervous system – or is there something deeper going on?

Horror movies come in various forms, which can be divided into two main subgenres: supernatural ones (think of wailing ghosts, rotting zombies or mind-shattering abominations from forbidden dimensions), and the more psychological (your masked-serial-killers and giant-reptiles varieties). Common to them all is that they aim to evoke negative emotions, such as fear, anxiety, disgust and dread. They also tend to be enormously popular. According to a survey my colleagues and I conducted a few years ago, more than half of US respondents – about 55 per cent – say they enjoy ‘scary media’, including movies such as The Exorcist (1973), books such as King’s Salem’s Lot (1975) and video games such as Amnesia: The Dark Descent (2010).

What’s more, people who say they enjoy scary media really mean it. We also asked our respondents how frightening they wanted their horror to be. It might sound like a weird thing to ask – like asking how funny they want their comedies to be – but we wanted to test an old Freudian idea that the negative emotions elicited by the genre are unfortunate byproducts; a price that audiences are willing to pay in order to watch movies that allow them to confront their own repressed desires in monstrous disguise. But that’s not what we found. About 80 per cent of our respondents said they wanted their horror entertainment to be in the moderate-to-highly frightening range. By contrast, a measly 3.9 per cent said that they prefer horror that’s not scary at all.

So, fear and the other negative emotions are central to the appeal of horror, a fact not lost on the creators of horror entertainment. Surely you’ve seen movie trailers claiming to be ‘The scariest movie of all time!’ or promising to make you sleep with the lights on for weeks afterwards. More inventively, the US filmmaker William Castle once took out life insurance on his audience. If any audience member died from fear as they watched his movie Macabre (1958), their bereaved ones would receive $1,000 from Lloyd’s of London. (Nobody did die. But the gimmick surely drew more horror hounds to the picture.)

Unsurprisingly, given their appeal, horror movies are big business. In 2019, 40 new horror movies were released in North America, grossing more than $800 million in the domestic theatrical market alone. Likewise, the US haunted attractions industry is growing steadily, in 2019 generating up to $500 million in ticket sales. The following year, 2020, naturally saw lower numbers, but even in that year of COVID-19 lockdowns and empty movie theatres, horror movies broke all previous records in terms of market share. That development continued into 2021, with the horror genre now accounting for almost 20 per cent of the market share at the US box office. Evidently, people want scary entertainment, even when you’d think the real world was scary enough.

Despite the broad appeal of the horror genre, it is haunted by bias and prejudice. Many people, apparently, think that horror movies are dumb, dangerous or both – artistically unsophisticated, morally corrosive, and psychologically harmful, with a dubious appeal primarily for maladjusted teenage boys. But what does the science say?

Firstly, horror is not a particularly male genre. While boys and men are slightly more likely than girls and women to say that they enjoy horror, the difference is much smaller than many people seem to think. In our aforementioned survey, when we asked to what extent respondents agree with the statement ‘I tend to enjoy horror media’, on a scale from 1 to 5, men averaged at 3.50, whereas women averaged at 3.29.

Secondly, horror movies are not only watched by teenagers. Yes, the movies are often marketed to that audience, and the appetite for horror does seem to peak in late adolescence, but it doesn’t emerge out of the blue the day that kids turn 13, and it doesn’t disappear in older people either. An ongoing research project of ours is finding that the desire to derive pleasure from fear is evident even in toddlers, who universally enjoy mildly scary activities, such as chase play and hide-and-seek. Even old folks seem to enjoy the occasional thrill provided by mildly frightening media such as crime shows. The British crime drama Midsomer Murders (1997-) always seemed to me like light horror for seniors, with its eerie theremin theme tune and the inexplicably abundant, often startlingly grisly murders in the otherwise peaceful fictional Midsomer County.

Thirdly, there is no evidence that horror fans are particularly maladjusted, depraved or unempathetic. When my colleagues and I looked into the personality profile of horror fans, we found that they are about as conscientious, agreeable and emotionally stable as the average person, while also scoring higher than average on openness to experience (meaning that they enjoy intellectual stimulation and adventure). It’s true they do tend to score fairly highly on sensation seeking, which suggests that they tend to be easily bored and on the lookout for excitement. Maladjusted or depraved, though? Nope, no evidence.

If horror movies do not attract the maladjusted and the depraved, do they then create psychotic monsters? One might think so, judging from the moral panics that have surrounded the horror genre throughout its recent history, from Victorian-era concern over ‘penny dreadfuls’ – sensationalist, often spooky or grisly stories sold in cheap (one-penny) instalments – to modern-day media meltdowns over slasher movies…

There is no substantial evidence to support that concern – audiences know that what they are watching is fiction. The psychological effects of violent media are still discussed by scholars and scientists, but the ‘monkey see, monkey do’ model of media psychology has been severely criticised on methodological and empirical grounds, and now seems to have been abandoned by most experts. In fact, one recent study covering the period 1960-2012 in the US found that, as movie violence went up, real-world violence actually went down.

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A taste for horror is natural and should not be seen as pathological. Kids who are attracted to monster comics such as Tales from the Crypt (1950-55) and The Walking Dead (2003-19) are perfectly normal, as are teenagers who love slasher movies or adults who enjoy haunted attractions. That taste makes good sense from an evolutionary perspective. People evolved to be curious about danger, and they use stories to learn about the world and themselves. Horror stories specifically allow them to imaginatively simulate worst-case scenarios and teach them about the dark sides of the world, and about the dark spectrum of their own emotional lives…

Horror movies… can function as inoculation against the stresses and terrors of the world. They help us improve our coping skills, and they might function as a kind of enjoyable exposure therapy. There is also some preliminary evidence to suggest that people who suffer from anxiety disorders can find comfort in horror movies, presumably because these movies allow them to experience negative emotions in controlled and controllable doses, practise regulation strategies, and ultimately build resilience.

In addition to those psychological benefits, there might be social benefits of watching horror movies. Consider how scientists of religion have puzzled over the prevalence of painful religious rituals. Why do people fire-walk and pierce themselves with sharp objects in religious contexts? Apparently, one major function is that such psychologically and/or physically painful behaviours strengthen group identity and make group members more altruistic toward each other. You go through a painful experience together, which reinforces group bonds. It’s a similar story for horror entertainment…

Horror movies have gotten a bad rap, but watching them has surprisingly wholesome effects: “Fear not,” from Mathias Clasen (@MathiasClasen), director of the Recreational Fear Lab (@RecFearLab) at Aarhus University in Denmark.

* “Horror is a universal language; we’re all afraid. We’re born afraid, we’re all afraid of things: death, disfigurement, loss of a loved one. Everything that I’m afraid of, you’re afraid of and vice versa. So everybody feels fear and suspense. We were little kids once and so it’s taking that basic human condition and emotion and just f*cking with it and playing with it. You can invent new horrors.” – John Carpenter (in a 2015 interview with Interview Magazine)

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As we shiver, we might send bracing birthday greetings to Robert Alphonse Picardo; he was born on this date in 1953. An actor probably most widely known known for his roles as Dr. Dick Richards on ABC’s China Beach; the Emergency Medical Hologram (EMH), also known as The Doctor, on Star Trek: Voyager; the Cowboy in Innerspace, Coach Cutlip on The Wonder Years (for which he received an Emmy nomination); and as Richard Woolsey in the Stargate television franchise.

But Picardo also has a distinguished resume in horror, having starred in The Howling (1981), Legend (1985), Munchies (1987), Bate’s Motel (1987), 976-EVIL (1988), Gremlins 2: The New Batch (1990), Matinee (1993), Tales from the Crypt (episode: “Till Death Do We Part”), Masters of Horror (episode: “Homecoming”), Sensored (2009), Monsterwolf (2010), Supernatural (episode: “Clap Your Hands If You Believe”), Trail of Blood (2011), Don’t Blink (2014), and Mansion of Blood (2015).

Picardo serves as a Planetary Society Board Member and host of The Planetary Post.

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