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Posts Tagged ‘YouTube

Living at the end of the Long Tail…

 

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YouTube suggests that under 30% of its videos account for over 99% of it’s traffic.  (The reigning champ:  Justin Bieber’s “Baby, featuring Ludacris,” with 598,457,143 views… and counting…)

But what of the rest?  Readers need no longer wonder.  Dadabot “randomly finds the least viewed videos on YouTube (for better or worse).”  Just click on over for selections that range from the poignant through the pointless to the putrid…

[TotH to Presurfer]

 

As we sit, transfixed, we might wish a responsive Happy Birthday to the Russian physiologist and psychologist Ivan Pavlov; he was born on this date in 1849.  Pavlov’s experiments with animals (most famously, with dogs) led him to develop the concept of the conditioned (or conditional) reflex (a specific behavioral response to a specific stimulus), and laid the foundation for Behaviorism.

(Lest readers think Thomas Pynchon’s imagination overheated, it is now known that Pavlov’s experimental “animals” included human children.)

Pavlov’s 1904 Nobel Prize portrait (source)

 

 

The Times They are A’Changin…

Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’
For the loser now
Will be later to win
For the times they are a-changin’

Bob Dylan

Rebecca Black’s “Friday” has become a runaway sensation. As Kevin Rutherford, a columnist for Billboard, explained, “Black’s video for ‘Friday’ is one of those rare occurrences where even the most seasoned critics of Internet culture don’t know where to begin. From the singing straight out of Auto-Tuned hell to lyrics such as ‘Tomorrow is Saturday / And Sunday comes afterwards / I don’t want this weekend to end’ and a hilariously bad rap about passing school buses, ‘Friday’ is something that simply must be seen and heard to be fully appreciated.”

And “seen and heard” it has been, closing in on 34 million YouTube views at this writing– not counting the scores of parodies floating across the web.

Music industry exec Jay Frank captures the impact of a performance that has been called “bizarre,” “inept,” and “hilariously dreadful” with a set of a simple comparisons that illustrate the upending of the music business:

WINNER: REBECCA BLACK
As she’s shown on her Good Morning America interview, she is making lemons out of lemonades. Make no bones about it, this song is selling (reached Top 20 on iTunes) and is going to be a valuable copyright for years to come.

LOSER: EVERY SOUTH BY SOUTHWEST BAND
At my SxSW panel on Saturday, I did the math. If you combined every view of “Friday” and its parody videos, approximately 62 Million minutes were spent on this song. That’s presuming that, on average, the viewers only watched half the video. In the meantime, if the approximately 15,000 SxSW attendees watched 12 hours of music a day for all 5 days, that would only add up to 54 Million minutes spent watching music. All hopes of fame from Austin got upstaged by a 13 year old.

WINNER: YOUTUBE
Their ability for anyone to upload anything produces overnight successes like this. This attracts even more people to their platform. Also, this firmly makes them a broadcaster, probably more than any previous video. 21 million views in a week? That’s more than nearly EVERY show on TV (cable or broadcast) receives in a week INCLUDING the DVR play. The fact that they have also successfully conquered with mobile apps and IPTV just increases their reach.

LOSER: VEVO
The music industry’s supposed white knight got upstaged in a big way. Turns out quality (of the song or HD transmission) doesn’t matter. The viewer goes to what they want to see. Also, Rebecca Black got more views in 9 days of “Friday” than Lady Gaga’s “Born This Way” did in 3x the days. Lady Gaga’s a huge star. Her new video got massive blog pickup like “Friday.” It was also hugely promoted as an “exclusive” on the Vevo site. If “Friday” can beat all that, something is wrong with Vevo and there’s some explainin’ to do.

WINNER: NEW CHART METHODOLOGY
In Austin, I discussed with Eric Charland of Ultimate Chart about how high Rebecca Black will debut next week. With the numbers she’s had, it’s painfully obvious that this dominated the entire conversation. Quality of the song was irrelevant. Since it wasn’t in heavy rotation on pop radio, it likely won’t be at #1 on their chart, but it’ll properly debut high. This will give Ultimate Chart even more credibility on truly leading in identifying a song’s true popularity.

LOSER: THE ALBUM CHART
When the Soundscan Top 200 album chart is released on Wednesday, Adele will be battling a new album by Rise Against. Nothing against either artist, but this week the battle was Rebecca Black vs. everything else. If you use Google search as a gauge, there’s just no competition. The album chart has been irrelevant for quite some time. It no longer reflects our time. This should end the discussion and let’s focus on singles where the business IS rather than albums where the business WAS.

[TotH to Bob Lefsetz]

 

As we recall that unit sales of the best selling album of 2010 wouldn’t have made the Top Ten in 2000, we might recall that it was on this date in 1973 that U.S. Immigration authorities ordered John Lennon to leave the US within 60 days… thus beginning Lennon’s fight to acquire permanent residency, which he received in July of 1976.

John Lennon’s Green Card (source)

 

Science can be fun!…

From X-Ray Technician Schools,  the 100 Coolest Science Experiments on YouTube. (All of the usual cautions and disclaimers apply…)

As we polish our pipettes, we might recall that it was on this date in 1709 that Scottish sailor Alexander Selkirk after spending four years marooned on a desert island (Juan Fernandez, in the South Pacific, just over 400 miles off the coast of Chile).  Selkirk inspired Daniel Dafoe to create Robinson Crusoe, and William Cowper to coin an immortal phrase in his poem “The Solitude Of Alexander Selkirk”:

I am monarch of all I survey,
My right there is none to dispute;
From the centre all round to the sea,
I am lord of the fowl and the brute.

source

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