Posts Tagged ‘visual communications’
“Personally, I would like to renounce speech altogether and, like organic nature, communicate everything I have to say visually”*…
Driving across America, one encounters a wide variety of cultures, landscapes, people, and animals. But the one consistent thing that will stay the same from Maine to California are the signs one passes on the highway. That’s because, as Jon Keegan explains, America’s roads and highways have a big, fat style guide…
First published in 1935, the Federal Highway Administration’s (FHWA) “Manual on Uniform Traffic Control” (MUTCD), is a hefty tome consisting of close to 900 pages that contains the federal standards for all traffic safety signs, roadway markings and other “traffic control devices” that a driver on a road in the U.S. might encounter.
The MUTCD states that it “shall be recognized as the national standard for all traffic control devices installed on any street, highway, bikeway, or private road open to public travel”. Exact specifications for the font, size, spacing of letters, background colors, reflectivity, mounting location and orientation help ensure that traffic signs are consistently readable at a glance while driving anywhere in the U.S…
The remarkable– and enlightening– story: “The Style Guide for America’s Highways: The Manual on Uniform Traffic Control Devices,” from @jonkeegan. TotH to @kottke.
* Johann Wolfgang von Goethe
###
As we read the signs, we might send elegantly-designed birthday greetings to Walter de Silva; he was born on this date in 1951. A car designer and automotive executive, he began as a designer at Fiat in 1972, then went on to lead design at Alfa Romeo, SEAT, Audi, and finally Volkswagen Group– where, in 2007, he became Chairman.
“Geography is just physics slowed down, with a couple of trees stuck in it”*…
From Google Maps, an altogether-engrossing geographical trivia game: Smarty Pins.
* Terry Pratchett
###
As we find our bearings, we might spare a thought for Florence Nightingale; she died on this date in 1910. Famed for her work as a nurse in the Crimean War, she went on to found training facilities and nursing homes– pioneering both medical training for women and what is now known as Social Entrepreneuring. Less well-known are Nightingale’s contributions to epidemiology, statistics, and the visual communication of data in the field of public health. Always good at math, she pioneered the use of the polar area chart (the equivalent to a modern circular histogram or rose diagram) and popularized the pie chart (which had been developed in 1801 by William Playfair).
Nightingale’s “Diagram of the causes of mortality in the army in the East”
You must be logged in to post a comment.