(Roughly) Daily

Driving across America, one encounters a wide variety of cultures, landscapes, people, and animals. But the one consistent thing that will stay the same from Maine to California are the signs one passes on the highway. That’s because, as Jon Keegan explains, America’s roads and highways have a big, fat style guide…

First published in 1935, the Federal Highway Administration’s (FHWA) “Manual on Uniform Traffic Control” (MUTCD), is a hefty tome consisting of close to 900 pages that contains the federal standards for all traffic safety signs, roadway markings and other “traffic control devices” that a driver on a road in the U.S. might encounter.

The MUTCD states that it “shall be recognized as the national standard for all traffic control devices installed on any street, highway, bikeway, or private road open to public travel”. Exact specifications for the font, size, spacing of letters, background colors, reflectivity, mounting location and orientation help ensure that traffic signs are consistently readable at a glance while driving anywhere in the U.S…

The remarkable– and enlightening– story: “The Style Guide for America’s Highways: The Manual on Uniform Traffic Control Devices,” from @jonkeegan. TotH to @kottke.

* Johann Wolfgang von Goethe

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As we read the signs, we might send elegantly-designed birthday greetings to Walter de Silva; he was born on this date in 1951. A car designer and automotive executive, he began as a designer at Fiat in 1972, then went on to lead design at Alfa Romeo, SEAT, Audi, and finally Volkswagen Group– where, in 2007, he became Chairman.

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