Posts Tagged ‘hoax’
“Everything we see hides another thing”*…
No artist more perfectly anticipated the banal strangeness of life in the twenty-first century than Rene Magritte…
René François Ghislain Magritte: born 1898, died 1967; noted fan of bowler hats and pipes; creator of some 1,100 oil paintings and another 850 works on paper, many of which now seem kitschy or lazily repetitive; and yet, I suspect, the twentieth-century artist whose work best anticipated the texture and tenor of life in the twenty-first. The texture: smooth as an iPhone screen, unscathed by contact with the physical world. The tenor: a low rumble, almost silent, somewhere between a growl and a chuckle.
A century ago, the only people who called the world “surreal” were capital-S Surrealists: poets and painters, many of them rooted in Paris, who sought to dig up the buried treasures of the unconscious and convert them into words and images. Today, nobody seriously doubts that the world is a lowercase-s surreal place. Advertising is surreal. Politics is surreal. Dating is surreal. Half of television and all of the Internet is surreal. The art world would be surreal even if Surrealism didn’t sell so well (last week someone picked up a Magritte for the GDP of a small country). At some point between the 1920s and the 2020s, between capital and lowercase, the surreal has been hidden all over again, banalized to the point where everybody acknowledges it but nobody stops to notice it.
Studying Magritte’s life and work forces you to stop and notice. Contemporary U.S. life is surreal, but, at least to me, it doesn’t look like a Salvador Dalí painting or even the work of latter-day descendants such as David Lynch and Haruki Murakami. It looks like Magritte, with its weightless, endlessly reproduced photographs and logos that make everywhere feel like everywhere else (i.e., nowhere). It puzzles in the same placid, teasing way that Magritte puzzles; it seems utterly random and utterly repetitive, at once too obscure and too obvious, creating the illusion that everything will make sense if only you stay and puzzle a little longer. Contemporary U.S. life—like an apple in a café, like many of the figures in Magritte’s paintings, like Magritte himself—is hiding in plain sight…
Jackson Arn on “Magritte’s Prophetic Surrealism.”
* Rene Magritte
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As we investigate the invisible, we might recall that it was on this date (April Fool’s Day) in 1965 that the BBC put one over on its television viewers:
BBC TV interviewed a professor from London University who had perfected a technology he called “smellovision.” It allowed viewers to smell aromas produced in the television studio in their homes. The professor explained that his machine broke scents down into their component molecules which could then be transmitted through the screen.
The professor offered a demonstration by placing first some coffee beans and then onions into the smellovision machine. He asked viewers to report by noon whether they were able to smell anything, instructing them that “for best results stand six feet away from your set and sniff.” Viewers called in from across the country to confirm that they distinctly experienced these scents as if they were there in the studio with him. Some claimed the onions made their eyes water.
The Smellovision experiment was repeated on June 12, 1977 by Bristol University psychology lecturer Michael O’Mahony, who was interested in exploring the effect of the power of suggestion on smell. O’Mahony told viewers of Reports Extra, a late-night news show that aired in the Manchester region, that a new technology called Ramen spectroscopy would allow the station to transmit smells over the airwaves. He told them he was going to transmit “a pleasant country smell, not manure” over their TV sets, and he asked people to report what they smelled. Within the next 24 hours the station received 172 responses. The highest number came from people who reported smelling hay or grass. Others reported their living rooms filling with the scent of flowers, lavender, apple blossom, fruits, potatoes, and even homemade bread. Two people complained that the transmission brought on a severe bout of hay fever.
Museum of Hoaxes
“If you must lie (and you must), lie honorably”*…
Long-time reaaders will know of your correspondent’s affection and regard for The Yes Men, the culture jamming activist duo Jacques Servin and Igor Vamos (and their network of supporters). They’ve impersonated– lampooned in painfully telling ways– everyone from President George W. Bush and Dow Chemical to the U.S. Chamber of Commerce and the New York Post (above)… much of it chronicled in three wonderful films made about their work. They’ve also done their best to encourage and enable others. But now, they’re really giving it all away…
Two years ago, we Yes Men received a generous seed grant to “replicate,” i.e. help activist groups use our tricks. We spent the next two years absorbed in careful experiments that built on the twenty years before that.
Now — on the occasion of a retrospective showing of things that we’ve made, and in the hopes of fulfilling the grantor’s wish to see “hundreds” of Yes Men take wing — we’re inviting you to sign up for our Meddleverse…
Learn from the best– @theyesmen share their activist secrets in the Meddleverse.
• The Yes Men
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As we admire audacity, we might recall that on this date in 2006 that last Mobile army surgical hospital (MASH) unit was decommissioned by the United States Army… 23 years after the final episode of the TV series, M*A*S*H, that made those facilities famous (even as it critiqued war in general– and the Vietnam War, which was underway when the series premiered– in particular).
“Loki’d!”*…

January 2, 1961: 100,000 spectators filled Pasadena’s Rose Bowl stadium to watch the Minnesota Golden Gophers take on the Washington Huskies in the New Year’s Day game (played that year on January 2 because the 1st fell on a Sunday). Millions more watched around the nation, crowded in front of tv sets in living rooms, restaurants, and bars.
NBC was providing live coverage of the game. At the end of the first half the Huskies led 17 to 0, and the audience settled in to watch the half-time show for which the Washington marching band had prepared an elaborate flip-card routine.
Sets of variously colored flip cards and an instruction sheet had been left on seats in the section of the stadium where the Washington students were located. When the students heard the signal from the cheerleaders, they were each supposed to hold up the appropriate flip card (as designated by the instruction sheet) over their head. In this way different gigantic images would be formed that would be visible to the rest of the stadium, as well as to those viewing at home. The Washington band planned on displaying a series of fifteen flip-card images in total.
The flip-card show got off to a well-coordinated start. Everything went smoothly, and the crowd marvelled at the colorful images forming, as if by magic, at the command of the cheerleaders. It wasn’t until the 12th image that things began to go a little wrong. This image was supposed to depict a husky, Washington’s mascot. But instead a creature appeared that had buck teeth and round ears. It looked almost like a beaver.
The next image was even worse. The word ‘HUSKIES’ was supposed to unfurl from left to right. But for some reason the word was reversed, so that it now read ‘SEIKSUH’.
These strange glitches rattled the Washington cheerleaders. They wondered if they might have made some careless mistakes when designing the complex stunt. But there was nothing for them to do about it now except continue on, and so they gave the signal for the next image.
What happened next has lived on in popular memory long after the rest of the 1961 Rose Bowl has been forgotten. It was one of those classic moments when a prank comes together instantly, perfectly, and dramatically.
The word ‘CALTECH’ appeared, held aloft by hundreds of Washington students. The name towered above the field in bold, black letters and was broadcast to millions of viewers nationwide.
For a few seconds the stadium was plunged into a baffled silence. Everyone knew what Caltech was. It was that little Pasadena technical college down the road from the Rose Bowl stadium. What no one could figure out was what its name was doing in the middle of Washington’s flip-card show. Throughout the United States, a million minds simultaneously struggled to comprehend this enigma.
In fact, only a handful of people watching the game understood the full significance of what had just happened, and these were the Caltech students who had labored for the past month to secretly alter Washington’s flip-card show…
More on one of the great pranks of all time: “The Great Rose Bowl Hoax,” via The Museum of Hoaxes.
See also this explication of one of the more successful imitators.
* Tom Hiddleston
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As we treasure tricksters, we might recall that on this date in 2006 the City Councils of Reykjavik and its neighboring municipalities agreed to turn off all the city lights in the capital area for half an hour, while a renowned astronomer talked about the stars and the constellations on national radio.
(Ten years later they dimmed again to allow unpolluted viewing of the Northern Lights.)

“Fools ignore complexity. Pragmatists suffer it… Geniuses remove it.”*…
World War II bomber planes returned from their missions riddled with bullet holes. The first response was, not surprisingly, to add armor to those areas most heavily damaged. However, the statistician Abraham Wald made what seemed like the counterintuitive recommendation to add armor to those parts with no damage. Wald had uniquely understood that the planes that had been shot where no bullet holes were seen were the planes that never made it back. That’s, of course, where the real problem was. Armor was added to the seemingly undamaged places, and losses decreased dramatically.
The visible bullet holes of this pandemic are the virus and its transmission. Understandably, a near-universal response to the COVID-19 pandemic has been to double down on those disciplines where we already possess deep and powerful knowledge: immunology and epidemiology. Massive resources have been directed at combating the virus by providing fast grants for disciplinary work on vaccines. Federal agencies have called for even more rapid response from the scientific community. This is a natural reaction to the immediate short-term crisis.
The damage we are not attending to is the deeper nature of the crisis—the collapse of multiple coupled complex systems.
Societies the world over are experiencing what might be called the first complexity crisis in history. We should not have been surprised that a random mutation of a virus in a far-off city in China could lead in just a few short months to the crash of financial markets worldwide, the end of football in Spain, a shortage of flour in the United Kingdom, the bankruptcy of Hertz and Niemann-Marcus in the United States, the collapse of travel, and to so much more.
As scientists who study complex systems, we conceive of a complexity crisis as a twofold event. First, it is the failure of multiple coupled systems—our physical bodies, cities, societies, economies, and ecosystems. Second, it involves solutions, such as social distancing, that involve unavoidable tradeoffs, some of which amplify the primary failures. In other words, the way we respond to failing systems can accelerate their decline.
We and our colleagues in the Santa Fe Institute Transmission Project believe there are some non-obvious insights and solutions to this crisis that can be gleaned from studying complex systems and their universal properties…
The more complicated and efficient a system gets, the more likely it is to collapse altogether. Scientists who study complex systems offer solutions to the pandemic: “The Damage We’re Not Attending To.”
See also: “Complex Systems Theory Explains Why Covid Crushed the World.”
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As we think systemically, we might recall that it was on this date in 1835 that the New York Sun began a series of six articles detailing the discovery of civilized life on the moon. Now known as “The Great Moon Hoax,” the articles attributed the “discovery” to Sir John Herschel, the greatest living astronmer of the day. Herschel was initially amused, wryly noting that his own real observations could never be as exciting. But ultimately he tired of having to answer questioners who believed the story. The series was not discovered to be a hoax for several weeks after its publication and, even then, the newspaper did not issue a retraction.
The “ruby amphitheater” on the Moon, per the New York Sun (source)
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