Posts Tagged ‘wellness’
“It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form”*…

We Americans spend over $60 Billion a year on dietary supplements and herbal remedies; to the extent that the market is regulated here in the U.S. it is (essentially exclusively) by the FDA– which treats the category as “food,” not “medicine” and “oversees” the industry/market very lightly. Indeed, while the extent of fraud in the supplement/remedy market (ineffective, mislabeled, or dangerous products) is estimated to be in the billions of dollars per year, the introduction to the FDA’s data base of “Health Fraud Products” reads:
This list includes unapproved products that have been subject to FDA health fraud related violations. These products have been cited in warning letters, online advisory letters, recalls, public notifications, and press announcements for issues varying from products marketed as dietary supplements claiming to cure, mitigate, treat or prevent disease, to the use of undeclared ingredients or new dietary ingredients.
This list only includes a small fraction of the potentially hazardous products marketed to consumers online and in retail establishments. Even if a product is not included in this list, consumers should exercise caution before using certain products…
That said, over half of us make those choices based on health and wellness information from social media influencers or podcasts… and too often these days, even the ostensibly qualified pitch-people are being faked by AI.
As Matthew Wills reminds us, we’ve been here before…
Never more than seventeen thousand people, the Shakers are today best remembered for their handsome furniture. In their own time they were renowned for their homemade medicinal remedies. They might have had a dubious reputation for their outlandish dancing, celibacy, gender equality, and for believing that their founder, “Mother” Ann Lee, was a manifestation of Christ’s Second Coming, but their guarantee of purity in their botanical products was generally accepted as given.
So much so that as Shaker communities dwindled through the nineteenth century, others wanted the cachet of their name in the patent medicine world. Amid all the fakery and flimflam of the pre-regulated drug market, the Shaker brand was the best.
It was worth stealing, and defending.
The Shakers, or more properly the United Society of Believers in Christ’s Second Appearing, arrived in North America from England in 1774. They established their first communes in New York and New England, then farther into the continent as the European frontier expanded. Kentucky, Ohio, Indiana, Georgia, and Florida also boasted Shaker outposts, mostly shorter-lived than the original ones.
At first, Shakers funded their separation from the “world” by selling furniture and housewares to non-Shakers. But as the number of Shakers dwindled and America’s industrial capacity increased, Shakers typically turned to selling seeds, simples [here], and botanically-based remedies. These were easier to produce, and, imbued with the Shaker reputation for purity, were as good as gold.
Medical historian J. Worth Estes quotes an 1881 almanac advertising Shaker remedies on the basic principles of Shakerism:
innocence, temperance, virgin purity, love, peace, justice, holiness, goodness, and truth. The almanac further explained that Shakers are “just and honest in all [their] dealings with mankind,” and that they “eschew every species of falsehood: lying, deceit and hypocrisy.” Such statements helped “guarantee” the purity and high quality of Shaker-made drugs in the nineteenth century struggle for the American drug market.
Shakers provided ingredients for “worldly” producers, and, in some cases, they even provided start-up capital for non-Shaker manufacturers. The A.J. White company of New York, New York, made Shaker Extract of Roots and Mother Seigel’s Curative Syrup with Shaker-sourced botanicals and capital. This remedy was advertised as “a cure for impurities of the blood” and “a cure for dyspepsia and liver complaints.” A.J. White’s company successfully expanded overseas, and when he died in 1898, his English branch bought out his American branch; in various guises the company existed until 1957, when it was purchased by Smith, Kline & French, whose successor entity is today the world’s tenth largest pharmaceutical company.
In the 1880s, Smith Bros. & Co. of Montreal started producing a product called Shakers’ Blood Syrup. This had a label similar to A.J. White’s Shaker Extract, except it said “Cures completely scrofula, cancer, rheumatism, catarrh, ulcers & skin & blood diseases.” The Shakers of New Lebanon, New York, sued for patent infringement and Smith Bros. agreed to stop pirating the Shaker name.
Shakers also produced their own remedies on their communes. Corbett’s Syrup of Sarsaparilla, for instance, was made in Canterbury, New Hampshire for about half a century until 1896. In 1886, it was one of the few Shaker products to be awarded a U.S. patent. Promoted as “a blood purifier and therefore, by implication, as a panacea,” it was made of “an aqueous mixture of sarsaparilla root, pipsissewa, yellow dock root, dandelion, thoroughwort, black cohosh, elder flowers, Epsom salts (magnesium sulfate), juniper berries, blue gentian, pokeweed root, sugar and alcohol.” At some point potassium iodide was added to “ensure the remedy’s ‘purity.’”
Estes provides a checklist of some 80 other proprietary medicines made in Shaker communities. The names are marvelous: Brother Barnabas Hinckley’s Compound Concentrated Syrup of Bitter Bugle, Eclectic Live Pills, Larus Eye Water, Vegetable Family Pills, Young Shakers’ Grand Catholicon. As Estes notes, more than a few of these products had active ingredients that were cathartic or purgative, a fact rarely noted on labels. Cathartics are generally defined as working faster than laxatives.
After the Food and Drug Act of 1906, products like the 75% alcohol (sanitizer strength!) Norwood’s Tincture of Veratrum Viride, made by non-Shakers with Shaker-sourced botanical ingredients, had to be labeled “Poison” on their instructions for use. Patent medicines, and the Shakers, didn’t survive the twentieth century…
Amid the fraud and flimflam of early drug markets, Shakers stood for purity, creating a brand others were eager to exploit: “A Trusted Name in a Dubious Drug Market” from @jstordaily.bsky.social.
* Jerome K. Jerome, Three Men in a Boat
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As we hear history rhyme, we might recall that it was on this date in 1626 that Peter Minuit, the new director of “New Netherland” for the Dutch West India Company, in what we now know as Manhattan, “purchased” the island from the the Canarsee tribe of Native Americans for a parcel of goods worth 60 guilders: roughly $24 dollars at the time, now just over $1,000.
In the event, Native Americans in the area were unfamiliar with the European notions and definitions of ownership rights. As they understood it, water, air and land could not be traded. So scholars are convinced that both parties probably went home with totally different interpretations of the sales agreement. In any case, the Carnarsees were likely happy to take payment in any meaningful amount pertaining to land that was mostly controlled by their rivals, the Weckquaesgeeks.

1626 letter from Pieter Schaghen (a colleague of Minuit) reporting the purchase of Manhattan for 60 guilders [source]
“Sooner or later, everything old is new again”*…

Maude Mayberg, a.k.a. Madame Yale, in her “laboratory”
On an April afternoon in 1897, thousands of women packed the Boston Theatre to see the nation’s most beguiling female entrepreneur, a 45-year-old former homemaker whose talent for personal branding would rival that of any Instagram celebrity today. She called herself Madame Yale. Over the course of several hours and multiple outfit changes, she preached her “Religion of Beauty,” regaling the audience with tales of history’s most beautiful women, a group that included Helen of Troy, the Roman goddess Diana and, apparently, Madame Yale.
The sermon was her 11th public appearance in Boston in recent years, and it also covered the various lotions and potions—products that Yale just happened to sell—that she said had transformed her from a sallow, fat, exhausted woman into the beauty who stood on stage: her tall, hourglass figure draped at one point in cascading white silk, her blond ringlets falling around a rosy-cheeked, heart-shaped face. Applause thundered. The Boston Herald praised her “offer of Health and Beauty” in a country where “every woman wants to be well and well-looking.”
Madame Yale had been delivering “Beauty Talks” coast to coast since 1892, cannily promoting herself in ways that would be familiar to consumers in 2020. She was a true pioneer in what business gurus would call the wellness space—a roughly $4.5 trillion industry globally today—and that achievement alone should command attention. Curiously, though, she went from celebrated to infamous virtually overnight, and her story, largely overlooked by historians, is all the more captivating as a cautionary tale…
A century before today’s celebrity health gurus, an American businesswoman was a beauty with a brand: “Madame Yale Made a Fortune With the 19th Century’s Version of Goop.”
* The Colorado Kid)
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As we contemplate comeliness, we might spare a thought for writer who explored our fascination with fascinating, Philip Kindred Dick; he died on this date in 1982. A novelist, short story writer, essayist and philosopher, Dick published 44 novels and 121 short stories, nearly all in the Science Fiction genre. While he was recognized only within his field in his lifetime, and lived near poverty for much of his adult life, twelve popular films and TV series have been based on his work since his death in 1982 (including Blade Runner, Total Recall, A Scanner Darkly, Minority Report, Paycheck, Next, Screamers, The Adjustment Bureau, Impostor, and the Netflix series The Man in the High Castle). In 2005, Time magazine named Ubik one of the hundred greatest English-language novels published since 1923; and in 2007, Dick became the first science fiction writer to be included in The Library of America series.
We might also note that it’s the birthday of Chris Martin, front man of the inexplicably-popular pop group Coldplay, and the “consciously uncoupled” ex of Gwyneth Paltrow, the heir to Madame Yale.
“If man thinks about his physical or moral state he usually discovers that he is ill”*…

As we consider revising our New Year’s resolutions…
The term wellness was popularized in the late 1950s by Dr. Halbert L. Dunn, the so-called father of the movement. Writing in the Canadian Journal of Public Health in 1959, Dunn defined “high-level wellness,” the organizing principle behind his work, as “a condition of change in which the individual moves forward, climbing toward a higher potential of functioning.” Dunn drew a distinction between good health—the absence of illness, or the passive state of homeostasis—and wellness as an active, ongoing pursuit. While good health is objective, dictated by the cold, hard truths of modern medicine, Dunn’s wellness is subjective, based on perception and “the uniqueness of the individual.” Dunn’s ideas have gained a steady following, approaching near-ubiquity in the 21st century—in 2015, the global wellness industry was valued at $3.7 trillion.
But without the emergence of Europe’s middle classes, without the wealth and leisure afforded by the Industrial Revolution, today’s wellness culture wouldn’t exist…
The full– and fascinating– story at “The False Promises of Wellness Culture.”
* Johann Wolfgang Von Goethe
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As we reconsider that cleanse, we might spare a thought for Swedish botanist Carl Linné, better known as Carolus Linnaeus, “the Father of Taxonomy,” born this date in 1707. Historians suggest that the academically-challenged among us can take heart from his story: at the University of Lund, where he studied medicine, he was “less known for his knowledge of natural history than for his ignorance of everything else.” Still, he made is way from Lund to Uppsala, where he began his famous system of plant and animal classification– still in use today.
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