Posts Tagged ‘tradition’
“My favorite food from my homeland is Guinness. My second choice is Guinness. My third choice – would have to be Guinness.”*…
As Will O’Brien explains, Ireland’s most famous brewery has been ahead of the curve for 250 years…
Taken over its entire history, Guinness may just be the most successful company Ireland has ever produced. In 1930, it was the seventh largest company in Britain or Ireland. It is one of our oldest companies of note. Considering that it predates the Bank of Ireland and the State itself, it could even be said that Guinness is the longest-running successful large institution in Ireland.
The key to Guinness’ robustness has been innovation. Through a series of key innovations, Guinness was able to stay on top despite (among other things) a famine, mass emigration, two World Wars, a civil war, and the changeover from British to sovereign rule. Guinness is responsible for changes in workplace relations, several foundational advances in the physics of brewing, and even the famous Student’s t-test in statistics. Indeed, Guinness has been one of the key drivers of innovation in Ireland.
…
A determined founder began Guinness with a vision and took a bold decision with a 9000-year lease. The company then started a brewery which defied nearly every norm in workplace relations. They used the scientific method to radically rethink how beer is brewed and served, and created a world-class brand & marketing operation.
When Guinness released a subtly different pint glass several years ago, traditionalists decried it as blasphemous. The irony is that the brewery that creates this drink has eschewed tradition for over 250 years…
Lessons are where one finds them: “No Great Stagnation in Guinness,” from @willobri.
* Peter O’Toole
###
As we contemplate continuity, we might recall that it was on this date in 1903 that the first U.S. patent for instant coffee (No. 735,777) was issued to Satori Kato of Chicago, Illinois. The application was filed in April of 1901, when his Kato Coffee Company introduced the product at the Pam-American Exposition in Buffalo.
Named virtues…
The United Nations Educational, Scientific, and Cultural Organization, UNESCO, is charged with administering “the Convention for the Safeguarding of the Intangible Cultural Heritage“– a duty they discharge by convening a committee once a year to select from member nations’ nominations those traditions that are needy of conservation.
Consider, for example:
Castells are human towers built by members of amateur groups, usually as part of annual festivities in Catalonian towns and cities… The human towers are formed by castellers standing on the shoulders of one another in a succession of stages (between six and ten). Each level of the tronc, the name given to the second level upwards, generally comprises two to five heavier built men supporting younger, lighter-weight boys or girls. The pom de dalt – the three uppermost levels of the tower – comprises young children. Anyone is welcome to form the pinya, the throng that supports the base of the tower… The knowledge required for raising castells is traditionally passed down from generation to generation within a group, and can only be learned by practice.
On consideration, the committee ruled that Castells satisfied the criteria for inscription on the Representative List:
R1: Human towers are recognized by Catalan people as an integral part of their cultural identity, transmitted from generation from generation and providing community members a sense of continuity, social cohesion and solidarity;
R2: Their inscription on the Representative List could promote intangible cultural heritage as a means of reinforcing social cohesion, while encouraging respect for cultural dialogue and human creativity;
R3: The safeguarding measures being implemented and those planned are carefully described, and the commitments of both the State and the communities are well demonstrated, all aiming at ensuring the viability of the element;
R4: The nomination was elaborated through a process of consultation and cooperation with the bearers of the tradition who have provided their free, prior and informed consent;
R5: Human towers are registered in the Inventory of the Ethnological Heritage of Catalonia, maintained and updated by the Department of Culture and Media.
For a peek at 2010’s newly-anointed treasures, announced last week, readers can visit this Foreign Policy roster of “10 Traditions You Never Thought Needed Protecting.”
As we wonder if the castellers are now required to wear blue helmets, we might recall that it was on this date in 1993 that Hollywood’s homage to the Anglo-Saxon tradition of cross-dressing– Mrs. Doubtfire— premiered.
You must be logged in to post a comment.