(Roughly) Daily

An amusing attempt to take the long view…

W. Cade Gall’s delightful “Future Dictates of Fashion” — published in the June 1893 issue of The Strand magazine — is built on the premise that a book from a hundred years in the future (published in 1993) called The Past Dictates of Fashion has been inexplicably found in a library. The piece proceeds to divulge this mysterious book’s contents — namely, a look back at the last century of fashion, which, of course, for the reader in 1893, would be looking forward across the next hundred years. In this imagined future, fashion has become a much respected science (studied in University from the 1950s onwards) and is seen to be “governed by immutable laws”.

The designs themselves have a somewhat unaccountable leaning toward the medieval, or as John Ptak astutely notes, “a weird alien/Buck Rogers/Dr. Seuss/Wizard of Oz quality”. If indeed this was a genuine attempt by the author Gall to imagine what the future of fashion might look like, it’s fascinating to see how far off the mark he was (excluding perhaps the 60s and 70s), proving yet again how difficult it is to predict future aesthetics. It is also fascinating to see how little Gall imagines clothes changing across the decades (e.g. 1970 doesn’t seem so different to 1920) and to see which aspects of his present he was unable to see beyond (e.g. the long length of women’s skirts and the seemingly ubiquitous frill). As is often the case when we come into contact with historic attempts to predict a future which for us is now past, it is as if glimpsing into another possible world, a parallel universe that could have been (or which, perhaps, did indeed play out “somewhere”)…

More at: “Sartorial Foresight: Future Dictates of Fashion (1893)” in @PublicDomainRev.

Browse the original on the Internet Archive.

* Niels Bohr (after a Danish proverb)

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As we ponder the problem of prognostication, we might recall that it was on this date in 1934 that producer Samuel Goldwyn bought the film rights to L. Frank Baum’s book, The Wonderful Wizard of Oz, which had been a hit since its publication in 1900 but had until then been considered both inappropriate (as it was a “children’s book”) and too hard to film. Goldwyn was banking on the drawing power of his child star Shirley Temple, the original choice for Dorothy; but (as everyone knows) the role went to Judy Garland who won a special “Best Juvenile Performer” Oscar and made the award-winning song, “Somewhere Over the Rainbow” a huge hit.

The film was only a modest box-office success on release… but has of course become a beloved classic.

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