Posts Tagged ‘Pantheon’
“Time moves in one direction, memory in another”*…
A few years ago a student walked into the office of Cesar A. Hidalgo, director of the Collective Learning group at the MIT Media Lab. Hidalgo was listening to music and asked the student if she recognized the song. She wasn’t sure. “Is it Coldplay?” she asked. It was “Imagine” by John Lennon. Hidalgo took it in stride that his student didn’t recognize the song. As he explains in our interview below, he realized the song wasn’t from her generation. What struck Hidalgo, though, was the incident echoed a question that had long intrigued him, which was how music and movies and all the other things that once shone in popular culture faded like evening from public memory.
Hidalgo is among the premier data miners of the world’s collective history. With his MIT colleagues, he developed Pantheon, a dataset that ranks historical figures by popularity from 4000 B.C. to 2010. Aristotle and Plato snag the top spots. Jesus is third…
Last month Hidalgo and colleagues published a Nature paper that put his crafty data-mining talents to work on another question: How do people and products drift out of the cultural picture?…
Hidalgo explains the two ways that people and events drop from our collective memories at “How We’ll Forget John Lennon.” Explore Pantheon here.
* William Gibson
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As we muse on memory, we might recall that it was on this date in 1885 that LaMarcus Adna Thompson received the first patent for a true “switchback railroad”– or , as we know it, a roller coaster. Thompson has designed the ride in 1881, and opened it on Coney Island in 1884. (The “hot dog” had been invented, also at Coney Island, in 1867, so was available to trouble the stomachs of the very first coaster riders.)

Thompson’s original Switchback Railway at Coney Island
“Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future”*…
From MIT’s Media Lab and it Pantheon Project, an interactive mapping tool that let’s one visualize the history of cultural production.
You were not born with the ability to fly, cure disease or communicate at long distances, but you were born in a society that endows you with these capacities. These capacities are the result of information that has been generated by humans and that humans have been able to embed in tangible and digital objects.
This information is all around you. It is the way in which the atoms in an airplane are arranged or the way in which your cell-phone whispers dance instructions to electromagnetic waves.
Pantheon is a project celebrating the cultural information that endows our species with these fantastic capacities. To celebrate our global cultural heritage we are compiling, analyzing and visualizing datasets that can help us understand the process of global cultural development. Dive in, visualize, and enjoy.
Pantheon allows one to select a time period, then see the results sorted by place of origin (as in the chart above) or by profession, and provides a ranked listing of people.
It’s all fascinating, but the “professional” sort is especially telling, as Kottke observes:
Up until the Renaissance, the most well-known people in the world were mostly politicians and religious figures, with some writers and philosophers thrown in for good measure. Starting with the Renaissance through the beginnings of the Industrial Revolution, politicians, writers, painters, and composers become more prominent. For the past 50 years, athletes and entertainers dominate the list, with footballers making up almost a third of the most known. (If you only go back to 1990, actors dominate.)
Politicians rate slightly behind tennis players (but ahead of pornographic actors) and religious figures are not represented in the graph at all.
Visit Pantheon to see for yourself, and find more on the data and methodology used here.
* Albert Camus, The Myth of Sisyphus and Other Essays
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As we put down the remote control and pick up a book, we might send tasty birthday greetings to the culinary genius behind green eggs and ham, Theodor Seuss Geisel, AKA “Dr. Seuss”; he was born on this date in 1904. After a fascinating series of early-career explorations, Geisel settled on a style that created what turned out to be the perfect “gateway drug” to book addiction for generations of young readers.
The more that you read,
The more things you will know.
The more that you learn,
The more places you’ll go.
– I Can Read With My Eyes Shut! (1978)
“Where is the knowledge we have lost in information?”*…
The MIT Media Lab’s Pantheon Project aims to restore some of that knowledge…
You were not born with the ability to fly, cure disease or communicate at long distances, but you were born in a society that endows you with these capacities. These capacities are the result of information that has been generated by humans and that humans have been able to embed in tangible and digital objects.
This information is all around you. It is the way in which the atoms in an airplane are arranged or the way in which your cell-phone whispers dance instructions to electromagnetic waves.
Pantheon is a project celebrating the cultural information that endows our species with these fantastic capacities. To celebrate our global cultural heritage we are compiling, analyzing and visualizing datasets that can help us understand the process of global cultural development. Dive in, visualize, and enjoy…
Readers can lose themselves in Pantheon, exploring the relative cultural output of different regions in specific domains, like innovation:
… or the cultural output across all domains of a particular nation:
… even the overall rankings of individual contributors to culture over time:
There are, as Pantheon’s keepers freely acknowledge, biases built into the methodology; they continue to work to overcome them. Still, it is a fascinating– and altogether absorbing– resource. Check out the rankings engine here; the visualization engine here; and these videos, by way of background:
* T.S.Eliot
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As we consult the league tables, we might recall that it was on this date in 2010 that the overdue fines on two books checked out but never returned by George Washington from the New York Society Library (the city’s only lender of books at the time of Washington’s presidency) reached $300,000.
The library’s ledgers show that Washington took out the books on October 5, 1789, some five months into his presidency at a time when New York was still the capital. They were an essay on international affairs called Law of Nations and the twelfth volume of a 14-volume collection of debates from the English House of Commons.
“We’re not actively pursuing the overdue fines,” the head librarian Mark Bartlett said at the time. “But we would be very happy if we were able to get the books back.”

The Library’s ledger: the bottom-most entries, ascribed to “President,” show show the withdrawal date, but no return. A search of the holdings confirms that the volumes are still missing.
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