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Posts Tagged ‘Marianne Moore

“Shall I part my hair behind? Do I dare to eat a peach?”*…

 

From Julian Peters, the 24-page comic version of “The Love Song of J. Alfred Prufrock” (with larger, zoomable images).

Because.

* T.S. Eliot, “The Love Song of J. Alfred Prufrock”

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As we hear mermaids singing, we might send elegant birthday greetings to Marianne Moore; she was born on this date in 1887.   An American Modernist poet, critic, translator, and editor, she is known for formal innovation, precise diction, irony, and wit in her literary work… and for being probably the only highly-regarded poet ever to to be involved in automotive marketing.

She argues, in her best known poem, “Poetry,” that it is not formal attributes like meter that define poetry, but delight in language and precise, heartfelt expression…

… nor is it valid
to discriminate against ‘business documents and
school-books’; all these phenomena are important. One must
make a distinction
however: when dragged into prominence by half poets, the
result is not poetry,
nor till the poets among us can be
‘literalists of
the imagination’–above
insolence and triviality and can present
for inspection, ‘imaginary gardens with real toads in them’, shall
we have
it. In the meantime, if you demand on the one hand,
the raw material of poetry in
all its rawness and
that which is on the other hand
genuine, you are interested in poetry.

 source

 

A rose by any other name…

 

In the Fall of 1955, the Ford Motor Company had dedicated two plants to produce the new “E-car” that was to anchor its future…  but hadn’t yet settle on the new auto’s name.  Stumped, Ford called on one of America’s foremost poets, Marianne Moore to come up with “inspirational names.”  Ms. Moore obliged, submitting a list that included: “Resilient Bullet,” “Ford Silver Sword,” “Mongoose Civique,” “Varsity Stroke,” “Pastelogram,” “Andante con Moto,” and “Utopian Turtletop.”

Ford settled on “Edsel.”

[TotH to Edsel Pages; faux ad via; Carl Van Vechten’s portrait of Moore via]

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As we ruminate on nomination, we might send speedy birthday greetings to Ferruccio Lamborghini; he was born on this date in 1916.  After World War II, Lamborghini built a smal engineering and manufacturing  empire, starting with tractors made from reconfigured surplus military vehicles, then air-conditioning and heating systems. As his wealth grew, he began to buy luxury sports cars, ultimately a Ferrari, the pinnacle of the day.  But Lamborghini found his Ferrari (especially its clutch) wanting, so decided to start a rival sports car company, Automobili Lamborghini, in 1963.  That same year he debuted its first car, the Lamborghini 350 GTV, a two-seater coupe with a V12 engine– and a killer clutch.

 source

 

 

Written by LW

April 28, 2013 at 1:01 am

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