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“Zippers are primal and modern at the very same time”*…

zipper

When Tadao Yoshida was 20 years old, he got some bad news: The trading company where he worked was bankrupt. It was 1934, and his future was suddenly thrown into question.

But the bleak news came with an unexpected silver lining. Instead of dissolving the business entirely, the company’s owner gave the business to Yoshida so he could try to make a fresh start.

To say that Yoshida succeeded would be a massive understatement. Today, Yoshida’s company is valued in the billions, with profits in the millions. It’s so big, with so many divisions, that it’s tough to put an exact number on this success. As of 2016, the company employed more than 44,000 workers across more than 130 subsidiaries in at least 60 countries around the world.

In fact, you’re probably wearing one of Yoshida’s products at this very moment. If you look closely at the zipper on your jeans or your jacket, you’ll even see the company’s initials: YKK…

How one company came to dominate the world’s market for fly fasteners: “Zipped.”

* Tom Robbins, Jitterbug Perfume

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As we seek closure, we might recall that it was on this date in 1750 that the first issue of the first college student magazine, Student, or the Oxford and Cambridge Miscellany, was published.

Cover of a 20th century collected reprint

source

 

Written by LW

January 31, 2019 at 1:01 am

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