(Roughly) Daily

Carson Monetti on an industrial rivalry that yielded the finest pencils in the world…

It was the summer of 1952, and the executives of Tombow Pencil were about to revolutionize the Japanese pencil industry—or, possibly, fall flat on their faces. Hachiro Ogawa, the son of founder Harunosuke Ogawa, was Tombow’s managing director, and he had just finished a years-long project, at enormous cost, to make the best pencil Japan had ever seen.

It was called “HOMO,” because in comparison with other Japanese pencils of its day, Tombow’s new model had a much more homogenous core. Pencil cores are a mixture of graphite and clay (thanks to Nicolas-Jacques Conté’s invention of the modern pencil in the late eighteenth century), and the components in early cores were not always evenly mixed. This was particularly true in Japan, where pencils had only been made since the turn of the century and advanced industrial equipment was just starting to become available.

Hachiro’s team at Tombow was determined to do whatever it took to produce more consistent cores. They struck up a working relationship with scientists at the University of Tokyo, a visionary move that yielded crucial technical research in 1948. Then, to implement the research findings, Tombow had to import more advanced industrial mills from the United States.

It was a gamble, but it worked, and suddenly Tombow could make much finer particles of graphite and clay than any other Japanese manufacturer. HOMO cores were stronger, smoother, and more consistent than anything else on the domestic market. They came in 17 grades, from 9H to 9B, a wide and finely graduated range that hadn’t been possible with Tombow’s old process.

They were also incredibly beautiful. Another import that had become available in the wake of World War II was incense cedar, the material of choice for high-quality pencils. Most of the pencil industry’s incense cedar comes from California, and Tombow quickly restarted its imports of the aromatic red wood. HOMO’s design takes full advantage of the material upgrade, with a subtle transparent lacquer that highlights the cedar’s color and grain.

For Hachiro Ogawa and his father Harunosuke, the completion of the HOMO project was the culmination of a dream, and it was undoubtedly a pioneering moment in Japanese industry. But as the company prepared to introduce HOMO at the grand Tokyo Kaikan meeting hall, the skeptics must have been hard to ignore. In the early 1950s, a Japanese pencil cost five or ten yen (about 25-50 cents in 2022 dollars.) Tombow’s technical leap forward had produced a model far superior to those inexpensive pencils, but they would also be pioneers in price. HOMO would cost 30 yen (about $1.50 today) for a single pencil, with boxes of twelve priced at 360 yen (about $19 today.)

Japanese consumers weren’t used to spending that kind of money on a pencil. But if Hachiro, Harunosuke, and their colleagues were nervous, their fears were surely resolved at the first-ever Tombow New Product Presentation. Tokyo Kaikan was the esteemed meeting place of foreign dignitaries, corporate titans, even heads of state—and now it was absolutely bustling with stationery wholesalers, curious people from other companies, and the press. Tombow took orders for 720,000 HOMO pencils on launch day alone.

Tombow’s surprising success with Japan’s first premium pencil, along with the ambition and competitive spirit of midcentury manufacturers, led to the most intense period of development the global pencil industry has ever seen.

We call it the Golden Age of Japanese Pencils.

The Golden Age began and ended with two Tombow launches: Hachiro’s pioneering HOMO launch in 1952 and the MONO 100 launch in 1967, fifteen years later. During this period, Tombow and its crosstown rival Mitsubishi Pencil created many of the greatest pencils of all time, including the two best-regarded models offered today…

[Monetti tells the story of that fertile period…]

… although Mitsubishi and Tombow didn’t know in advance that the Japanese pencil industry would reach its peak in 1966, both companies clearly saw it coming, and they had already prepared themselves for a future beyond pencils. One wonders why both companies continued to expend research and development resources on high-end pencils in the late 1960s, but they did—and on a personal note, this sometimes inexplicable tendency of Japanese manufacturers to perfect what doesn’t need to be perfected is a major reason why we’re so passionate about our Japanese imports…

[More detail…]

… In this pencil merchant’s opinion, there’s simply no need for a pencil more perfect than the best of Japan’s Golden Age. We can admire the heady moment and the strong personalities who created these pencils, and we can be forgiven for daydreaming about the even-more-perfect pencil, the one that would make our handwriting beautiful and our drawings perfectly proportional.

But when I sit down to sharpen my pencil (usually a Hi-Uni HB or Mitsubishi 9852 “Master Writing” B), my primary feeling is gratitude. The designers and engineers who created these tools didn’t know they would be made for 70 years, but they treated their seemingly small task with intense seriousness of purpose, and that passion produced outstanding tools that have still not been surpassed. Today, in 2022, I frequently speak with artists who tell me how much these pencils inspire them and enable their best work.

So I’m not regretful about the end of the Golden Age of Pencils, because in the ways that matter most, it never ended. Mitsubishi, in particular, has loyally maintained its midcentury product line, continuing to manufacture its pencils in Japan and even adding a minor new model now and then. (There’s an antiviral-coated Mitsubishi in light blue, new for 2022.) Artists and writers still debate the merits of Hi-Uni and MONO 100.

And I can’t speak for everyone who works here [St. Louis Art Supply], but personally, I’m excited every time I ship a fresh, unsharpened dozen to a new customer. For them, the Golden Age is just getting started…

A celebration of dedicated craft: “The Golden Age of Japanese Pencils, 1952-1967,” from @monetti.bsky.social, via Spencer Wright and his wonderful newsletter, Scope of Work.

See also: The Pencil, by Henry Petrosky

* Robert Pirsig (and here)

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As we find poetry in the prosaic, we might recall that it was on this date in 1970 that the inaugural gathering of pencil users and their fans that we now know as San Diego Comic-Con was held. Originally called “San Diego’s Golden State Comic-Minicon,” it has grown into the the largest pop and culture festival in the world.

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