(Roughly) Daily

Posts Tagged ‘My Fair Lady

“Children are not deceived by fairy-tales; they are often and gravely deceived by school-stories. Adults are not deceived by science-fiction ; they can be deceived by the stories in the women’s magazines.”*…

 

the_ladies_home_journal_1948_14763671891

 

In the 1890s, empire building was in the air in New York, and magazine editors succumbed to the craze. As President Theodore Roosevelt sent troops to Cuba and the Philippines, the magazine men—they were nearly all men—had quieter plans to extend their influence. They used their brands to sell model homes, universities, and other offerings of middle-class life. It was, after all, the Progressive Era, when technological innovations and post-Victorian values were supposed to hasten the arrival of a more enlightened, egalitarian social order. Before the concept of branding even existed, these new magazine ventures represented an exercise in branding. But woven into this phenomenon lay a stealth traditionalism, a new way of packaging the often conservative, sometimes quixotic visions of a few titans of the press.

Editors Edward Bok (Ladies’ Home Journal), John Brisben Walker (Cosmopolitan), and S.S. McClure (McClure’s) saw a way to directly shape their readers’ class aspirations. In 1895 Ladies’ Home Journal began to offer unfrilly, family-friendly architectural plans in its pages. They were mainly colonial, Craftsman, or modern ranch-style houses, and many still stand today. The Cosmopolitan, as it was then known, advertised the Cosmopolitan University, a custom-designed college degree—for free!—by correspondence course. McClure’s magazine, the juggernaut of investigative journalism—home to Ida Tarbell’s landmark investigation of Standard Oil, among many other muckraking articles of the Gilded Age—began to plot an array of ventures, including a model town called McClure’s Ideal Settlement.

Cannily noting the trend for smaller, servantless suburban homes, Journal editor Bok [the grandfather of Harvard President Derek Bok] was selling more than home design. Every house should be occupied by a female homemaker, he decided, and every family should aspire to a simpler, more frugal way of life. The campaign rapidly succeeded. By 1916 the editors of the Journal claimed that thirty thousand of their homes had been built. Part of this was due to the Journal’s wide circulation—it was the first American magazine to surpass a million subscribers. Its sister publication, the weekly Saturday Evening Post, was a fixture of nearly every household…

fireproof_house_2

“A Fireproof House for $5,000,” illustration by Frank Lloyd Wright in Ladies’ Home Journal, 1907

When the (male) proprietors of women’s magazines believed that their publications could change lives on a grand scale: “Editorial Visions.”

* C.S. Lewis

###

As we shape society, we might recall that it was on this date in 1914 that George Bernard Shaw’s Pygmalion premiered in London, featuring Mrs Patrick Campbell (for whom Shaw had written the role) as Eliza Doolittle.

The Greek myth of Pygmalion, who fell in love with one of his sculptures, was a popular subject for Victorian English playwrights, including one of Shaw’s influences, W. S. Gilbert, who had written a successful play based on the story,  Pygmalion and Galatea, that was first presented in 1871.  Shaw’s play in turn has been adapted numerous times, most notably as the musical My Fair Lady and its film version.

220px-Mrs._Patrick_Campbell_as_Eliza_Doolittle_1914

A Sketch Magazine illustration of Mrs. Patrick Campbell as Eliza Doolittle from April, 1914

source

 

“Don’t let it be forgot, that once there was a spot, for one brief shining moment, that was known as Camelot”*…

 

Lerner and Lowe

Composer Frederick Loewe (left) and lyricist Alan Jay Lerner in a 1956 photo

 

In the preparation for the Broadway debut of Camelot— on the heels of their shared successes with Brigadoon, Paint Your Wagon, My Fair Lady, and Gigi— the relationship between the creative team Alan Jay Lerner and Frederick Loewe began to fray…

By the end of the week Fritz and I were seeing less and less of each other. Irritations and differences between us that had been long forgotten and were of little consequence at the time had now become the subject of questions by interviewers. Our replies traveled from mouth to mouth and by the time they reached us they were unrecognizable distortions. If we had stayed steadfastly and constantly together as we always had in the past we would have laughed, rowed, or shrugged, but in the end gone on about our business. We did not. I do not know why we did not. I may have thought I knew then but whatever I thought, I am certain I was wrong. I have a feeling the reason was far more insidious, something of which neither of us was aware and which affected each of us in different ways. I have a feeling it may have been too much success.

Success, as I mentioned earlier, can be a creative stimulant. It encourages reaching in and reaching out. But it can also take the concessions of collaboration and call them compromise. It can embitter as often as it elates and inflates and it can weaken as much as it toughens. It can magnify faults and unearth a few new ones and its only virtue is when it is forgotten. Perhaps I was too disdainful of the words of others and Fritz too vulnerable. Perhaps I misinterpreted our differences as lack of support and he misinterpreted mine as heroics. Perhaps. Perhaps not. I will never know. Too much was never said. In the end we were a little like the couple being discussed in one of Noel Coward’s early plays. “Do they fight?” said one. “Oh, no,” said the other. “They’re much too unhappy to fight.”

From the memoir of Alan Jay Lerner, The Street Where I Live, via the ever-illuminating DelanceyPlace.com.

* Alan Jay Lerner, Camelot

###

As we contemplate collaboration, we might send dramatic birthday greetings to James Maxwell Anderson; he was born on this date in 1888.  A playwright, screenwriter, author, poet, journalist, and lyricist, Anderson had a string of theatrical successes (e.g., What Price Glory, Key Largo, Bad Seed, Anne of a Thousand Days), adapted his plays and the works of others and created original works for the screen (e.g., All Quiet on the Western Front, Joan of Arc, Ben-Hur), and wrote the book for two of Kurt Weill’s productions (including Knickerbocker Holiday, the standout number in which, “September Song”, became a popular standard).

Maxwell_Anderson source

 

Written by (Roughly) Daily

December 15, 2019 at 1:01 am

“The details are not the details. They make the design”*…

 

Katerina Kamprani set out to “re-design useful objects making them uncomfortable but usable and maintain the semiotics of the original item”– that is to say, to demonstrate design gone wrong…

See more of her whimsical riffs on utility at “The Uncomfortable.”

* Charles Eames

###

As we struggle to reinsert the “you in “utility,” we might recall that it was on this date in 1914 that George Bernard Shaw’s Pygmalion opened in London.  An essayist, novelist, and short story writer, Shaw is best remembered as a playwright– and Pygmalion, as his most-loved play.  Having detested a musical adaptation of is play  Arms and the Man (called The Chocolate Soldier), Shaw subsequently forbade musicalization of his work, including a proposed Franz Lehár operetta based on Pygmalion.  But after his death, several of his plays formed the basis of musicals—most famously the musical My Fair Lady. It is officially adapted from the screenplay of the film version of Pygmalion rather than the original stage play (keeping the film’s ending); still, librettist Alan Jay Lerner kept generous chunks of Shaw’s dialogue, and the characters’ names, unchanged.

Shaw is the only person to have been awarded both a Nobel Prize in Literature (1925) and an Oscar (1938, for his work on the film Pygmalion).  Shaw wanted to refuse his Nobel Prize outright out of disdain for public honors, but accepted it at his wife’s behest: she considered it a tribute to their native Ireland. He did reject the monetary award, requesting it be used instead to finance translation of fellow playwright August Strindberg’s works from Swedish to English.

 source

 

 

Written by (Roughly) Daily

April 11, 2014 at 1:01 am

%d bloggers like this: