Posts Tagged ‘history of publishing’
“a publisher’s emblem or imprint, especially one on the title page or spine of a book”*…
Knowing a book (or its publisher anyway) by its cover (art)…
Colophons started out as short statements providing a book’s publication info—details like where and who and when. Those statements often included little emblems, logos, which are now also referred to as colophons (from the Greek kolophōn, meaning “summit, final touch”), and they slowly made their way to the spines of books. Like tattoos or mascots, many of these logos depict animals, often fish (or dolphins): FSG, Anchor Doubleday, Aldine Press, and Houghton Mifflin Harcourt. Birds are another well-represented category: Penguin, Bantam, Norton, and Europa Editions, to name a few. So if you’re going to be judging a book by its cover (you’re probably kidding yourself if you think you don’t) then you better start factoring in the colophon as well.
These symbols are often taken for granted because most readers are, understandably, less familiar with publishers than writers or booksellers are, but they have a totemic quality to them that’s worthy of consideration, functioning not just as trademarks but as little windows into the personalities of the publishing houses and the people who run them. The following list is a very unofficial ranking of some of the more interesting colophons, the ones that take risks or have more of an emphasis on design, something unique about them, that offer subtle clues as to what awaits us inside…
“An Unofficial Ranking of Publishing Colophons“: Dylan Brown (@dylanwalsdorf) on the fishes, kangaroos, and borzois that adorn our books.
[With thanks to MK]
* “Colophon” as defined by Oxford Languages
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As we linger over logos, we might recall that in Britain on this date in 1752 absolutely nothing happened. There was no “September 3” (nor September 4-13) in Britain that year, as 1752 was the year that Britain converted from the Julian to the Gregorian calendar, which required an adjustment of 11 days. Thus, that year British calendars went from Wednesday, September 2 directly to Thursday, September 14.
Most historians believe that persistent stories of riots in England at the time, demanding “give us our eleven days,” are an urban legend, fueled in part by an over-enthusiastic take on Hogarth’s 1755 painting “An Election Entertainment”:

“Recognizing the need is the primary condition for design”*…
email readers click here for video
Although not anyone can be a designer, everyone who wants to can learn the elements of visual design: contrast, transparency, hierarchy, randomness, and so on. In fact, it doesn’t even take all that long. Just watch this 50-second video.
Animated by Toronto-based art director and motion designer Matt Greenwood, this video walks you through 24 of the most important visual design principles, ranging from rhythm to texture to color. It won’t teach you everything you need to know to be a designer, but it’s a good start…
More at “24 Of Design’s Most Important Principles, Animated.”
* Charles Eames
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As we seek elegance in all, we might recall that it was on this date in 1847 that Richard M. Hoe patented the rotary printing press. Hoe had invented the press a couple of years earlier and improved it before submission. His creation greatly increased the speed of printing, as it involved rolling a cylinder over stationary plates of inked type, using the cylinder to make an impression on paper– thus eliminating the need to make impressions from pressing type plates, which were heavy and difficult to maneuver. In 1871, Hoe added the ability to print to continuous rolls of paper, creating the “web press” that revolutionized newspaper and magazine printing. His first customer was Horace Greeley’s New York Tribune.

Hoe’s Hoe “web perfecting press,” with continuous feed
Getting small…
Over the years, (R)D has contemplated miniature paintings, miniature Biblical temples, miniature pencil carvings, even miniature golf…
Now, something even closer to your correspondent’s heart: miniature books.

Miniature books (generally defined as not exceeding 100 mm [3.9 inches] in height, width or thickness) first came into fashion in the late Fifteenth Century, when the tiny tomes were produced as novelties. Soon, printers began producing the small volumes to show off their skills.
Hungarian collector Jozsef Tari has been collecting miniature books and newspapers since 1972; his library now includes more than 4500 volumes of Lilliputian literature.

More on miniature books and Tari’s collection at Web Urbanist (from whence, the photos above).
As we reach for a smaller duster, we might bake a laced cake for journalist and author Hunter S. Thompson; he was born in Louisville on this date in 1929. The author of Hell’s Angels, Fear and Loathing in Las Vegas, and Fear and Loathing on the Campaign Trail ’72 is widely credited as the creator of the Gonzo school of journalism (an extreme form of New Journalism in which the reporter isn’t simply present, he/she is central), and widely remembered for his love of inebriates and guns and for his hate of authoritarianism in general and Richard Nixon in particular.
…the massive, frustrated energies of a mainly young, disillusioned electorate that has long since abandoned the idea that we all have a duty to vote. This is like being told you have a duty to buy a new car, but you have to choose immediately between a Ford and a Chevy.
– Fear and Loathing on the Campaign Trail ’72 (1973)

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