“a publisher’s emblem or imprint, especially one on the title page or spine of a book”*…
Knowing a book (or its publisher anyway) by its cover (art)…
Colophons started out as short statements providing a book’s publication info—details like where and who and when. Those statements often included little emblems, logos, which are now also referred to as colophons (from the Greek kolophōn, meaning “summit, final touch”), and they slowly made their way to the spines of books. Like tattoos or mascots, many of these logos depict animals, often fish (or dolphins): FSG, Anchor Doubleday, Aldine Press, and Houghton Mifflin Harcourt. Birds are another well-represented category: Penguin, Bantam, Norton, and Europa Editions, to name a few. So if you’re going to be judging a book by its cover (you’re probably kidding yourself if you think you don’t) then you better start factoring in the colophon as well.
These symbols are often taken for granted because most readers are, understandably, less familiar with publishers than writers or booksellers are, but they have a totemic quality to them that’s worthy of consideration, functioning not just as trademarks but as little windows into the personalities of the publishing houses and the people who run them. The following list is a very unofficial ranking of some of the more interesting colophons, the ones that take risks or have more of an emphasis on design, something unique about them, that offer subtle clues as to what awaits us inside…
“An Unofficial Ranking of Publishing Colophons“: Dylan Brown (@dylanwalsdorf) on the fishes, kangaroos, and borzois that adorn our books.
[With thanks to MK]
* “Colophon” as defined by Oxford Languages
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As we linger over logos, we might recall that in Britain on this date in 1752 absolutely nothing happened. There was no “September 3” (nor September 4-13) in Britain that year, as 1752 was the year that Britain converted from the Julian to the Gregorian calendar, which required an adjustment of 11 days. Thus, that year British calendars went from Wednesday, September 2 directly to Thursday, September 14.
Most historians believe that persistent stories of riots in England at the time, demanding “give us our eleven days,” are an urban legend, fueled in part by an over-enthusiastic take on Hogarth’s 1755 painting “An Election Entertainment”:
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