Posts Tagged ‘marketing disasters’
Caution!…
More words of warning at Oddee…
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As we say hello and goodbye to the Bard, we might recall that it was on this date in 1985 that the Coca Cola Company introduced New Coke– a reformulation of the storied soft drink that was an epic fail… that is, until the old formula was reintroduced months later and sales rose to all-time highs, leading some to speculate that New Coke wasn’t a terrible marketing blunder, but a devilishly-clever marketing ploy…
“smoother, uh, uh, rounder yet, uh, yet bolder… a more harmonious flavor” – Roberto Goizueta, Coca Cola President (source)
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