(Roughly) Daily

Ian Leslie on why we need to take control of our influences and what we can learn from artists about how to do so…

We live in age of social influence, and while there is no shortage of advice on how to take advantage of that – how to influence others, how to build a following, how to change minds – there is a dearth of thinking on how to be influenced. Which is odd, because that seems, to me, to be one of the key questions of the age…

Being influenced by others is inevitable and essential. But it’s also true that when we over-conform to influences, we surrender individuality. We get infected by harmful behaviours: smoking, anorexia, even suicide are all subject to social influence. We swallow conspiracy theories and false beliefs. We become mindless creatures of habit unable to imagine new possibilities. Conforming to influence can generate anxiety: we become worried that we’re not conforming well enough. There are externalities to be considered, too. Over-conformity is a kind of free-riding. The over-conformer takes from the shared pot of memes but fails to contribute to it. A society with too much imitation is liable to decay and degenerate, because it stops creating, thinking and innovating.

Each of us, then, has to try and strike a balance. Be impervious to social influence and you get closed off from the best that your fellow humans have to offer. Be defenceless against it and you become easily manipulable, boring, and unhappy.

But it’s harder than ever to strike this balance, because we live in societies where influence is everywhere, pressing upon us from all sides. We can instantly find out what strangers think, or at least what they say they’re thinking, on any given topic. We can consult with our friends every second of the day. It’s easier to outsource your opinions than ever; it feels good, it feels safe, to side with a crowd. There are higher costs to non-conformity, too: online communities assiduously police the boundaries of acceptable thought and behaviour…

… on the one hand, we have access to a broader range of information and insight than any generation in history, which ought to make us all more interesting. On the other, it’s very difficult, amidst the crossfire hurricane of influence, to think and act for yourself – to be you.

I could leave it there, with the conclusion that we’re all being influenced all the time and we’re not remotely prepared for how to manage these influences, and that maybe we should think about that a little more. But I want to add this: that there is a group of people who have a lot to teach us about how to live in the age of influence, because they have confronted this question with a special intensity for hundreds of years.

Artists (in the broad sense – painters, novelists, composers, etc) are pretty much defined by the struggle to be themselves; to absorb influences without surrendering to them; to be open to others and stubbornly individual. Consequently, artists have a different relationship to influence than the rest of us do. The core difference is this: artists do not absorb their influences passively. They choose their influences, and they choose how to be influenced by them…

Read on for sound advice: “How To Be Influenced,” from @mrianleslie via @TheBrowser.

Apposite: “The Age of Algorithmic Anxiety,” from @chaykak

* Miles Davis

###

As we steal like an artist, we might recall that it was on this date in 1790 that the first U.S. patent was issued to Samuel Hopkins for an improvement “in the making of Potash and Pearlash by a new Apparatus and Process.” It was signed by then-President George Washington.

A number of inventors had been clamoring for patents and copyrights (which were, of course, anticipated in Article I, Section 8, Clause 8 of the Constitution), but the first session of the First Congress in 1789 acted on none of the petitions. On January 8, 1790, President Washington recommended in his State of the Union address that Congress give attention to the encouragement of new and useful inventions; and within the month, the House appointed a committee to draft a patent statute. Even then the process worked slowly: Hopkins’ patent was issued over six months later.

The first U.S. patent, issued to Hopkins