(Roughly) Daily

A few weeks ago, (Roughly) Daily shared the story of The Illinois Department of Natural Resources’ attempt to rebrand invasive Asian Carp as Copi in an attempt to make it a more appealing food. Kane Hsieh, writing in Spencer Wright‘s always-illuminating The Prepared, elaborates on the theme…

… It’s worked in the past: Chilean sea bass (Patagonian toothfish), monkfish (goosefish), and uni (urchin, also called whore’s eggs by American fisherman as recently as 1990) were all successful rebrandings.

Speaking of fish, it’s always a surprise to me how much of what feels like traditional cuisine is actually very modern, accidental, or even engineered. In Japanese cuisine, tuna and salmon rose to their contemporary status only in the 20th century: tuna was a poor man’s fish until post-war Western influence brought a taste for fattier meat, and salmon was an undesirable fish until the 80s when a desperate Norwegian government ran aggressive ad campaigns in Japan…

Trash to table: rebranding fish to make them more palletable, from @kane in @the_prepared.

* William Camden

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As we contemplate cuisine, we might recall that it was on this date in 1838 that it rained frogs in London. Indeed, there have been numerous instances on polliwog precipitation in the area, most recently in 1998, when an early morning rain shower in Croydon (South London) was accompanied by hundreds of dead frogs.