Posts Tagged ‘Ray Kroc’
“The way we eat has changed more in the last 50 years than in the previous 10,000″*…
And that change is coming for China… Even as trade tension tighten between China and the U.S., foreign investment in China drops, and talk of decoupling grows (see, e.g., here and here), one sector of American business is doubling down on the Chinese market…
There’s been no shortage of tough news for China’s economy as some of the world’s biggest brands consider or take action to shift manufacturing to friendlier shores at a time of unease about security controls, protectionism and wobbly relations between Beijing and Washington.
Count Adidas, Apple and Samsung among those looking elsewhere.
But as a tumultuous 2023 for the Chinese economy comes to a close, there has been at least one bright spot for Beijing when it comes to foreign investment: American fast-food chains have decided a market of 1.4 billion people is simply too delicious to pass up.
KFC China’s parent company opened its 10,000th restaurant in China this month and aims to have stores within reach of half of China’s population by 2026. McDonald’s is planning to open 3,500 new stores in China over the next four years. And Starbucks invested $220 million in a manufacturing and distribution facility in eastern China, its biggest project outside the U.S.
This is surely not what Chinese President Xi Jinping had in mind as he made the case to American CEOs about the upside of China’s “super-large market” last month while he was in San Francisco for a summit of world leaders. The investments in fast food and other consumer goods, while Washington is curbing exports of computer chips and other advanced technology, don’t fit into China’s own blueprint for modernizing its economy…
Unlike manufacturing plants, fast-food franchises are relatively easy to set up and break down and don’t have to worry about IP security/theft. So, even as trade policy hardens and manufacturing/tech companies lean away, “American fast-food companies find China’s 1.4 billion population too delicious to resist,” from @BusinessInsider.
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As we supersize that, we might spare a thought for Fred Turner; he died on this date in 2013. One of the first employees hired by McDonald’s entrepreneur Ray Kroc, Turner rose quickly through the ranks, and succeeded Kroc as CEO in 1977.
Turner founded Hamburger University in 1961 and was a co-founder of Ronald McDonald House Charities.
“Every pizza is a personal pizza if you try hard and believe in yourself”*…
The fateful experiment happened in 1962. Sam Panopoulos, a restaurant owner, was not afraid of taking chances. He had left Greece at the age of 20 to start a new life in Canada and went on to run a successful restaurant in downtown Chatham, Ontario. He was also known for his mischievous sense of humour. His fateful culinary creation combined both elements of his personality. While he was making a pizza, he cracked open a can of sliced pineapple – and did the unthinkable.
Sixty years on, the Hawaiian pizza, a standard mozzarella-and-tomato base topped with pineapple and ham or bacon, has become a contender for the most controversial dish ever made. Unlike other joyfully divisive foods (Marmite, anyone?) it’s not enough simply to love or hate it. In an era defined by a propensity for polarisation, the debate over the merits (or failings) of pineapple on pizza has become a global pastime. Profiles on dating apps tease potential matches with the prospect of a food fight. “Do you like pineapple on pizza?” is simultaneously an icebreaker and a dealbreaker. Public figures have taken sides: Paris Hilton loves it; Gordon Ramsay is very angry about it.
The pineapple-pizza debate has become so pervasive that in 2019 the American government launched “The War on Pineapple”, a public-information campaign that illustrated how people can be manipulated through online posts about divisive issues [see here]. Why does the Hawaiian pizza provoke such strong opinions? Panopoulos added pineapple, he said, only “for the fun of it”. When the controversy over his creation went viral in 2017 he emerged from retirement to wring his hands. “What’s going on with everybody?” he asked…
A thorough examination of how pineapple broke the internet– Will Coldwell (@will_coldwell) explains why Hawaiian pizza is the polarizing issue of our times.
* Bill Murray
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As we keep it simple, we might recall that it was on the date in 1985 that the McDonald’s #1 Store Museum opened in Des Plaines, Illinois. A replica of the former McDonald’s restaurant there, opened by Ray Kroc in April 1955, the company usually refers to it as The Original McDonald’s, although it is not the first McDonald’s restaurant but the ninth: the first was opened by Richard and Maurice McDonald in San Bernardino, California in 1940, and the oldest McDonald’s still in operation is the third one built, in Downey, California, which opened in 1953.
Still, the Des Plaines restaurant marked the beginning of future CEO Kroc’s involvement with the firm. It was the first opened under the aegis of his franchising company McDonald’s Systems, Inc., which became McDonald’s Corporation after Kroc purchased the McDonald brothers’ stake in the firm.
But lest the corporation seem sentimental, the museum was completely demolished as of January 2019. A new, modern McDonald’s was built across the street– at which there are a half-dozen glass-enclosed exhibits arrayed around the tables. These include red and white tiles from the original restaurant, and string ties worn by employees from the 1950s to the early 1970s.
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