Posts Tagged ‘Clarence Saunders’
“The golden rule when reading the menu is, if you cannot pronounce it, you cannot afford it”*…
Consider the restaurant menu.
By design, menus aren’t meant to spark conversation. But as restaurants take drastic steps to weather COVID-19, they are revamping their menus in a big way — and it’s hard not to think twice about the piece of paper in your hands.
IHOP is ditching its 12-page behemoth for a much cleaner 2-page menu. McDonald’s has slashed several items off its all-day breakfast menu. Applebee’s, Taco Bell, and Subway are all slimming down their offerings.
These high-profile shifts reflect what’s happening on a much more local level across the industry: 28% of restaurateurs are shrinking their menus because of the pandemic. That number is so large that New York Magazine recently asked, “Is It Time To Get Rid of Menus For Good?”
The underlying reasons for this are financial: Restaurants can’t bother with low-margin dishes. They have fewer employees on the payroll, so they want to be more efficient with a smaller set of meals. They’re prioritizing fewer — and cheaper — ingredients.
But rewriting a menu is no simple task. Every inch of text, from the typeface down to the order of items, must be workshopped for maximum profitability.
And when restaurants need help, they turn to a niche, little-known cadre of professional “menu engineers.”…
In a changing dining economy, restaurants are turning to a small group of experts who specialize in the science of menu design: “Meet the ‘menu engineers’ helping restaurants retool during the pandemic.”
* Frank Muir
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As we ask about the specials, we might recall that it was on this date in 1916 that Clarence Saunders founded the Piggly Wiggly grocery chain. His Memphis “flagship” introduced the the modern self-service retail sales model– for which he received U.S. Patent #1,242,872– thus initiating the development of the modern supermarket (and indeed of self-service retail in general). His Memphis store grew into the Piggly Wiggly chain, which is still in operation.
The first Piggly Wiggly store
Clarence Saunders
“Ask not what you can do for your country. Ask what’s for lunch”*…
The online site for the National Museum of American History is chock full of cool historical stuff, from advertising to art to communications to just about anything having to do with the history of our great nation. When I stumbled on to a selection of lunch boxes, I was impressed with their wide-ranging collection, from the plain everyday workingman’s box (think construction worker, 1940s) to the fun and highly decorated tin boxes of mid-century America (think Gene Autry)…
Sample the collection at “A Visual History of Lunchboxes“; then dive in.
* Orson Welles
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As we hope for Fritos, we might recall that it was on this date in 1916 that Clarence Saunders, a Tennessee grocer, opened the first modern supermarket, pioneering the retail sales model of self service– he had received U.S. Patent #1,242,872 for a “Self Serving Store”– and thus had a massive influence on the development of modern retailing. His Memphis store grew into the Piggly Wiggly chain, which is still in operation.
The first Piggly Wiggly store
“Food is our common ground, a universal experience”*…
William Henry Fox Talbot, “A Fruit Piece,” 1845
We have Instagram to thank (or, perhaps, blame) for the proliferation of avocado toast today. But it was another, much earlier development in food photography that introduced us to the avocado in the first place.
In the 1940s, brands like Crisco and Aunt Jemima began to produce “cookbooklets”—free, promotional pamphlets that contained recipes accompanied by vivid photographs touting their products. “In lots of ways, they changed the way, especially in America, that people ate,” explains Susan Bright, author of the recently published book Feast for the Eyes.“Things like avocados and orange juice really became household objects through these cookbooklets.”
Bright’s book, which explores the history of food in photography, reveals that the subjects have been intertwined for nearly two centuries—almost since the birth of photography itself. The medium was introduced to the general public in 1839 with the unveiling of the daguerrotype. Six years later, William Henry Fox Talbot took one of the first photographs with food as its primary subject: a still life containing baskets of peaches and a pineapple…
All of the appetizing story at: “Food Photography Didn’t Start on Instagram—Here’s Its 170-Year History.”
* James Beard
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As we suggest to the cheese that it name itself, we might send a basketful for birthday greetings to Clarence Saunders; he was born on this date in 1881. A Memphis grocer, he developed the the modern retail sales model of self service– he received U.S. Patent #1,242,872 for a “Self Serving Store”– and thus had a massive influence on the development of the modern supermarket. His Memphis store grew into the Piggly Wiggly chain, which is still in operation.
The first Piggly Wiggly store
Clarence Saunders
“Anyhow, the hole in the doughnut is at least digestible”*…
Because of the way foods are mass harvested, factory processed and packaged in the States, the FDA has to allow food companies to include a certain number of “defects” in the final products. The term “defects,” is code for the inclusion of “foreign matter” in canned and packaged foods, including insects, insect parts, rodent hairs, larvae, rodent poop, mammal poop, bone material, mold, rust, and cigarette butts. These “defects” are not dangerous in the quantities they’re allowed, the FDA says, but still: what was that about ignorance and bliss?..
From the “20 maggots ‘of any size’ and 75 mites, per 100 grams” permitted in canned mushrooms to the “30 or more fly eggs per 100 grams” allowed in tomato sauce, “What Defects the FDA Allows in 11 Types of Food.”
[As a bonus (if that’s not a perverse way of putting it), “The 20 Unhealthiest Foods on the Planet.”]
* H.L. Mencken
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As we eat a peach, we might send a basketful for birthday greetings to Clarence Saunders; he was born on this ate in 1881. A Memphis grocer, he developed the the modern retail sales model of self service– he received U.S. Patent #1,242,872 for a “Self Serving Store”– and thus had a massive influence on the development of the modern supermarket. His Memphis store grew into the Piggly Wiggly chain, which is still in operation.
The first Piggly Wiggly store
Clarence Saunders
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