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Posts Tagged ‘André Berge

“Personality is everything in art and poetry”*…

 

Marcel Proust

From parlor game to psychological staple, the strange story of the Proust Questionnaire…

In 1886, Antoinette Faure, the daughter of the future French President Félix Faure, asked her childhood friend Marcel Proust to fill out a questionnaire in a book titled “Confessions. An Album to Record Thoughts, Feelings, & c.” A fashionable parlor game originating among the Victorian literate classes, the “confession album,” as it was known, presented a formulaic set of queries on each page—“What is your distinguishing characteristic,” for instance, or “What virtue do you most esteem?” The album’s owner would pass the volume around among her friends, collecting their comments as a kind of souvenir, not unlike the notes that high-school students leave in one another’s yearbooks. Though Proust was only fourteen years old when he filled out Faure’s album, he responded to the questionnaire in precociously Proustian style. Beside the prompt “Your favorite virtue?,” he wrote, “All those that are not specific to any one sect; the universal ones.” To the rather pedestrian question “Where would you like to live?,” he answered, “In the realm of the ideal, or rather my ideal.” His “idea of misery,” true to form, was “to be separated from Maman.” And when asked, “For what fault have you most toleration?,” he replied, “For the private lives of geniuses.”

The young Proust wrote his answers in French, though Faure’s album, a British import, was printed in English. In his early twenties, Proust would fill out a second questionnaire, in a French album titled “Les Confidences de Salon.” He was far from the only significant cultural figure to participate in this ritual. In 1865, Karl Marx confessed that he considered his chief characteristic “singleness of purpose,” and that his favorite occupation was “bookworming.” Five years later, Oscar Wilde wrote in an album called “Mental Photographs, an Album for Confessions of Tastes, Habits, and Convictions” that his distinguishing feature was “inordinate self-esteem.” Arthur Conan Doyle, Stéphane Mallarmé, and Paul Cézanne all filled out similar forms. But while these other confessions are curios of their era, remembered only by historians, Proust’s questionnaires have had a far-reaching influence that their young author could scarcely have foreseen, becoming, over time, the template for one of the most widely administered personality quizzes in history.

This peculiar afterlife began in 1924, two years after Proust’s death, when Antoinette Faure’s son, the psychoanalyst André Berge, discovered his mother’s confession album in a pile of old volumes among her effects…

More at “How the Proust Questionnaire went from literary curio to prestige personality quiz.”

* Johann Wolfgang von Goethe

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As we answer authentically, we might spare a thought for Raymond Loewy; he died on this date in 1986.  A pioneering industrial designer, he shaped landscape of manufactured goods in the U.S., from the Coca-Cola bottle and vending machine, through the automobile (e.g., the Studebaker 1947 Starlight Coupe, the 1953 Starliner Coupe,  the 1961 Avanti, and the Greyhound Scenicruiser bus) and appliances (the 1947 line of Hallicrafter radio receivers that conveyed a crisp precision far ahead of their time; the 1929 Gestetner duplicating machine, the 1934 Sears Coldspot Refrigerator), to the heavy industrial (the Pennsylvania Railroad GG1 and S-1 locomotives); and he created logos for companies including Shell, Exxon, TWA, and the former BP. (A more complete list of his work, here.)  For all of this, he earned the epithets The Man Who Shaped America, The Father of Streamlining, and The Father of Industrial Design.

Loewy standing on one of his designs, the Pennsylvania Railroad’s S1 steam locomotive

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Written by (Roughly) Daily

July 14, 2016 at 1:01 am