“Neuroscience for the last couple hundred years has been on the wrong track”*…
In 2009, researchers at the University of California, Santa Barbara performed a curious experiment. In many ways, it was routine — they placed a subject in the brain scanner, displayed some images, and monitored how the subject’s brain responded. The measured brain activity showed up on the scans as red hot spots, like many other neuroimaging studies.
Except that this time, the subject was an Atlantic salmon, and it was dead.
Dead fish do not normally exhibit any kind of brain activity, of course. The study was a tongue-in-cheek reminder of the problems with brain scanning studies…
More on why we should be cautious of the “breakthrough insights” in neuroeconomics, neuromarketing, et al. at “BOLD Assumptions: Why Brain Scans Are Not Always What They Seem.”
As we practice phrenology, we might send thoughtful birthday greetings to John Hughlings Jackson; he was born on this date in 1835. A neurologist, he was one of the first to observe that abnormal mental states may result from structural brain damage; and his studies of epilepsy, speech defects, and nervous-system disorders arising from injury to the brain and spinal cord remain among the most useful and highly documented in the field. Jackson’s definition (in 1873) of epilepsy as “a sudden, excessive, and rapid discharge” of brain cells has been confirmed by electroencephalography; his epilepsy studies initiated the development of modern methods of clinical localization of brain lesions and the investigation of localized brain functions.