“The street finds its own uses for things”*…
In the 1970s, every McDonald’s coffee came with a special stirring spoon. It was a glorious, elegant utensil — long, thin handle, tiny scooper on the end, each pridefully topped with the golden arches. It was a spoon specially designed to stir steaming brews, a spoon with no bad intentions.
It was also a spoon that lived in a dangerous era for spoons. Cocaine use was rampant and crafty dealers were constantly on the prowl for inconspicuous tools with which to measure and ingest the white powder. In the thralls of an anti-drug initiative, the innocent spoon soon found itself at the center of controversy, prompting McDonald’s to redesign it. In the years since, the irreproachable contraption has tirelessly haunted the fast food chain.
This is the story of how the “Mcspoon” became the unlikely scapegoat of the War on Drugs…
The whole truth and nothing but the truth at “The McDonald’s Cocaine Spoon Fiasco.”
* William Gibson
As we appreciate unintended consequences, we might recall that it was on this date in 1955 that the final Mouseketeer chosen for The Mickey Mouse Club (the original series), Annette Funicello, made her first appearance on the show. She had been discovered by Walt Disney himself as she performed in Swan Lake at a dance recital at the Starlight Bowl in Burbank. By the end of The Mickey Mouse Club‘s first season, Annette was receiving 6,000 fan letters a month.