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“What’s in a name?”*…

“Copi” (nee Carp)

How to rid the Midwest of an invasive aquatic species? As Sarah Kuta explains, the State of Illinois hopes that it can convince its citizens to help…

For decades, invasive species of carp have been wreaking havoc on lakes and waterways in the American Midwest. One way to help tackle the infestation is simply to catch, cook and eat the fish, but many diners turn up their noses when they hear the word carp.

Now, the Illinois Department of Natural Resources and other partners hope that giving the fish a fresh new image will make them more appealing to eat. They’ve given the invasive species a new name, “copi,” in hopes that people will order copi dishes at restaurants or even cook up the fish at home.

… carp began to spread widely when the other four carp species were imported to the United States in the 1960s and ‘70s to eat algae in wastewater treatment plants and aquaculture ponds, as well as to serve as a source of food.

The fish escaped into the Mississippi River, then continued their spread into other rivers and beyond. Their population grew quickly, and they began to crowd out native fish species, outcompeting them for food (different carp species feed on plants, plankton, on up in size to endangered freshwater snail species). Invasive carp are also thought to lower water quality, which ultimately harms underwater ecosystems and can kill off other native species like freshwater mussels. (The fish were once collectively called “Asian carp,” but state governments and federal agencies now refer to them as “invasive carp” because of concerns over bigotry toward Asian culture and people.)

Federal, state and local officials have since spent hundreds of millions of dollars trying to keep the invasive fish in check, and most importantly, out of the Great Lakes. If the fish swim into Lake Michigan, they could threaten the commercial fishing and tourism industries, which together are responsible for billions of dollars of economic activity…

The new name comes from the word “copious,” a nod to the sheer abundance of these fish…

From the Annals of Marketing: “Can Rebranding Invasive Carp Make It More Appealing to Eat?,” from @SarahKuta in @SmithsonianMag.

* Shakespeare, Romeo and Juliet

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As we dig in, we might recall that on this date in 1862 (88 years after the Declaration of Independence was adopted by the Second Continental Congress on this same date), Charles Lutwidge Dodgson, a young Oxford mathematics don, took the daughters of the Dean of Christ Church College– Alice Liddell and her sisters– on a boating picnic on the River Thames in Oxford.  To amuse the children he told them the story of a little girl, bored by a riverbank, whose adventure begins when she tumbles down a rabbit hole into a topsy-turvy world called “Wonderland.”  The story so captivated the 10-year-old Alice that she begged him to write it down. The result was Alice’s Adventures in Wonderland, published in 1865 under the pen name “Lewis Carroll,” with illustrations by John Tenniel.

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